Digital
Marketing in the metaverse: An opportunity for innovation and experimentation
Talk of the metaverse has been ubiquitous over the past several months. In 2021, internet searches for the term increased by 7,200 percent. In December, Facebook rebranded itself as Meta, and CEO Mark Zuckerberg declared his ambition to “help bring the metaverse to life.” A month later, Microsoft said that its proposed acquisition of gaming giant Activision provided “building blocks for the metaverse.”
Americans Are Adopting Ad-Supported Streaming Services at a Faster Rate Than Non-Ad Subscription-Based Streaming Services
Comscore, Inc. announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase in U.S. households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the same period for SVODs.
Your Digital Marketing Isn’t Reaching Hispanics
Since the dawn of digital, those of us in multicultural marketing have watched general market agencies take over budgets once aligned to specific target markets, such as Hispanic, only to be put in the ubiquitous bucket called “total market approach”. If you are one of these marketers let me point out a few observations of why it’s not working. By Karla Fernandez Parker
46% of Adults Watch Video via a Connected TV Device Daily
ew consumer research from Leichtman Research Group, Inc. (LRG) finds that 87% of U.S. TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 80% with at least one connected TV device in 2020, 69% in 2017, and 38% in 2012.
Telemundo Deportes presents INDY 500
Telemundo Deportes presents the 106th Running of the Indianapolis 500 this Sunday, May 29 at 11 a.m. ET airing live on Universo, TelemundoDeportes.com and Telemundo Deportes app. This will be the first time that “The Greatest Spectacle in Racing” will be broadcast on a domestic Spanish-language network.
Ten assumptions underlying the misuse of digital advertising
The potential power of digital marketing is huge. So why am I left with the feeling that the practice of digital marketing often falls short of that potential? I believe it is because the architects of digital marketing infrastructure, and many that use that infrastructure, have forgotten they are dealing with humans not machines. And from that basic misapprehension flows a series of assumptions when digital marketing is put into practice. By Nigel Hollis
U.S. podcast listenership continues to grow, and audiences are resuming many pre-pandemic spending behaviors
During a pandemic that drove millions indoors, and in front of screens, a funny thing happened with podcasts: audience engagement increased. And in addition to the wealth of new listeners, engagement among listeners is growing.
Estrella Media launches EstrellaTV & KRCA-62 Los Angeles on YouTube TV
Estrella Media has launched a live streaming simulcast of EstrellaTV’s Los Angeles station KRCA-62 and its national EstrellaTV feed on YouTube TV. KRCA-62 is available to Southern California users.
Podcast advertising presents marketers with greater opportunities to increase ROI [REPORT
Nielsen released the third installment of its Podcasting Today report. The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and R
Did you miss our 2022 Annual Summit the New Streaming Economy: The Digital Transformation session with Canela Media, Estrella Media, NBCUniversal Telemundo Enterprises and TelevisaUnivision?
To view the Hispanic Marketing Council latest webinar, available here.
Estrella Media named Pepe Gaza Head of Content DEV & A&R Music & Producer of Digital Audio
Estrella Media has tapped adio programmer and television personality Pepe Garza to new roles as the Head of Content Development and A&R for the newly established music division Estrella Media Music Entertainment (EMME) and Executive Producer, Digital Audio for the company.
Estrella Media’s 2022 Virtual Upfront and NewFront Presentations MAY 5 – VIRTUAL IAB 2022 NEWFRONT MAY 9 – 2022 VIRTUAL UPFRONT
Estrella Media invites you to its virtual spring sales upfront and virtual newfront sales presentation to announce its 2022 and 20223 content.
Digital Advertising Soared 35% to $189 Billion in 2021
As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released “IAB Internet Advertising Revenue Report: Full Year 2021,” conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media, and search.
Canela Media sets date for 2022 NewFront Presentation
Canela Media will host its virtual NewFront presentation on May 5th at 1:00 pm ET during IAB NewFronts. Hosted by Canela Media’s Founder and CEO Isabel Rafferty, the virtual upfront will unveil the new products and original content opportunities on Canela.TV’s slate for 2022 and beyond and showcase how advertisers can tap into the diversity and scale of U.S. Hispanic audiences.
What Your Agency Needs To Know About Opportunities In The Metaverse
Most people still have only a vague idea of what the metaverse is — and this shallow understanding only seems to feed the sense of urgency and fear of missing out on opportunities in the metaverse. by Mark Duval - The Duval Partnership
2022 Digital media trends: Toward the metaverse [REPORT]
This year’s Digital media trends survey revealed that media companies in the United States are now feeling more turbulence from the deeper currents shaping consumer behavior. After 15 years of growth, streaming video on-demand (SVOD) services have successfully unbundled video, lowered costs to consumers, and ignited fierce competition among providers. Top SVOD services are consolidating content and taking the competition for subscribers into global markets. But they face greater pressure to attract and retain subscribers who have grown savvier about their subscriptions and more cost-conscious.
U.S. Advertisers Spend $1B Per Month on OTT
As traditional linear TV consumption continues to decline, OTT streaming providers such as Hulu, Pluto TV, Tubi, Peacock, and Paramount+ have seen significant growth, making them a go-to for advertisers and brands to reach audiences as they cut the cord.
U.S. Online Audio Listening Grows and Podcast Habits Reflect a Return to Work and School [REPORT & INFOGRAPH]
Seventy-three percent of the U.S. 12+ population (an estimated 209 million people) have listened to online audio in the last month, up from 68% in 2021. This jump was primarily driven by listeners age 35+, as the number of those age 35+ who listen to online audio monthly increased by 13% year over year. Weekly online audio listening also rose to 67% of the U.S. 12+ population, up from 62% in 2021.
User Generated Content Advertising in 2022 [INFOGRAPHIC]
Consumer Acquisition today published an infographic revealing insights on the state of User Generated Content (UGC) Advertising in 2022. UGC on TikTok, Snapchat, and Instagram is driving profitable UA across all app categories and presents a massive opportunity for marketers.
1 in 5 Black Americans Find Black History Month Promotions Offensive [What The US Hispanic Market can LEARN]
As February comes to a close, brands big and small have concluded the discounts, sales, and promotions they launched to commemorate Black History Month 2022. While these promotions are ostensibly meant to celebrate Black history, do Black people believe that the promotions are held in good faith, with the intention of supporting the Black community?
