Digital
SVOD and AVOD: the future will end in tiers [REPORT]
The TV and video market is entering a new period of hybrid models as they expand upon a central chapter from The Future Viewing Experience
NUESTRA.TV launches
Adsmovil USA announced the launch of Nuestra.TV, a free video-streaming service created to entertain, inform, and empower Hispanic audiences across cultural diversity, generations, languages, and devices. Verizon.
PRESENCIAS premieres on September 7 exclusively on ViX+
Feel the terror with PRESENCIAS, a new original ViX+ movie which premieres exclusively in the U.S., Mexico, and most of Spanish-speaking Latin America on September 7.
Comedy Remains the Top Podcast Genre in the U.S.
Edison Research announced the Top Podcast Genres in the U.S. for Q2 2022, and comedy once again takes the top spot as the genre consumed by most weekly podcast listeners.
Entravision Enters into Strategic Partnership with LATV Networks
Through shared resources, content collaborations, and customized executions, Entravision and LATV Networks will deliver creative and engagement-driven solutions that will allow access to the growing influential power of Latinos.
Canela Media names Osorio as Sports Content Executive
Canela Media announced it has appointed Felipe Osorio to the newly created position of Vice President of Canela Sports, a channel on its free streaming platform service Canela.TV.
The 20th Annual Hispanic Television Summit to Host Annual Hispanic Television Awards Ceremony, Wednesday, September 14, at ETC Venues in New York City
The producers of the 20th Annual Hispanic Television Summit have announced the five recipients selected for this year’s prestigious Hispanic Television Awards to be presented on Wednesday, September 14 at ETC Venues, 360 Madison Avenue in New York City. The awards ceremony, which is scheduled for midday in the Summit’s agenda, will be hosted by Ana Jurka, Telemundo’s female commentator for November’s FIFA World Cup in Qatar. The Hispanic Television Summit is presented annually by Broadcasting & Cable and Multichannel News as part of NYC TV Week.
Placing the Future [REPORT]
A deep dive into the effectiveness of virtual in-content advertising validated through new bespoke research methods
Canela Media brings Top Children’s Hits from Moonbug to Canela Kids
Canela Media announced it has bolstered the content lineup for Canela Kids through partnerships with Moonbug Entertainment and Blue Ant Media.
Misfit #eresotehaces makes U.S. debut on Canela.TV
Canela Media announced Misfit #Eresotehaces, 2bLatam's second feature film, is now available to Canela.TV users. After its successful premiere in Latin America, this teen comedy, directed by the actor and director of enchufe.tv, Orlando Herrera, will be exclusively premiering in the U.S. via Canela.TV.
Canela Media to Premiere “Secretos De Villanas”
Canela Media announced the premiere of “Secretos de Villanas,” a new original unscripted two-part and ten episode series, bringing together for the first time in the history of Hispanic television, six of the most iconic telenovela villains of all time: Aylín Mújica, Cynthia Klitbo, Gabriela Spanic, Geraldine Bazán, Sabine Moussier, and Sarah Mintz, formerly known as Maritza Rodríguez, in her first-ever appearance since her marriage and converting to Orthodox Judaism.
TelevisaUnivision announces the start of production for four new ViX+ Original Titles
TelevisaUnivision announced that three new series, “Colapso” (working title), “Isla Brava”, and “Senda Prohibida,” and one new documentary film, “Absoluta” are currently in production.
Cannes Lions 2022: The Attention Economy has landed
Sitting neatly at the intersection of media magic and creative success is the debate around attention, which was a topic du jour from day one. Advertisers are increasingly keen to create ads that capture and retain attention. Publishers want to show they have the environments that deliver high-quality attention. And Agencies want to place ads where they can generate the most attention for their clients’ money.
Sandra Smester named EVP Programming & Content Development at NBCUniversal Telemundo
NBCUniversal Telemundo Enterprises announced the appointment of Sandra Smester as Executive Vice President, Programming and Content Development. In this newly created role, Smester joins the company to oversee the development and execution of programming for the network, beginning in August.
Blended viewing strategies mark a new chapter for the market [REPORT]
The video-on-demand space (VOD) is fascinating, not least because we have competing businesses approaching delivery strategies from opposing directions – with many now meeting in the middle and betting on a future that borrows the best from every model.
MundoNow Lands Industry Heavyweight Stephen Hobbs to Run New Latino Bilingual Podcast Network, Óyenos Audio
MundoNow is announcing the launch of new Latino podcast network Óyenos Audio. Óyenos will deliver premium bilingual programming that aligns with content expectations from an increasingly savvy Hispanic audience in the United States.
Streaming usage increases 21% in a year to now account for nearly one-third of total TV time
There’s more than enough discussion across the media industry about the massive growth of streaming, but the ongoing fanfare fails to objectively quantify what is truly happening and the full impact that over-the-top content is having on total TV usage.
Media Companies Expanding Spanish-Language Content for Growing Latinx Audiences
As the streaming ecosystem evolves and Latinx audiences continue to grow, the Spanish-language television landscape is transforming dramatically.
Significant opportunities amid the complexity [REPORT]
The future for the delivery of TV and video content and advertising and the evolution of viewer experiences and behaviours exposes much complexity. We shine a spotlight on the opportunities and challenges for media owners, advertisers and agencies, as well as highlighting the implications for audience measurement.
Relationship between brand cultural relevance and the amount consumers are willing to pay for brands [REPORT]
The study, “Cultural Relevance Drivers: Understanding the Building Blocks of Brand Relevance,” reveals that brands clearly benefit from cultural involvement even to the extent of people willing to invest more in those that are perceived as more culturally relevant
