Media

Today, the explosive growth of new digital content available via online video distribution networks such as YouTube competes directly with traditional broadcasting creating a new connected landscape with data at the center. With this shift in industry competition, media and entertainment companies aim to maximize content investment and return while providing a differentiated and exceptional customer experience.

The findings indicate a growing consumer preference to make purchasing decisions based on their social media activity, a reality that favors B2C companies.

If you believe the misconception that local news has fallen out of favor, think again. In actuality, news viewing increased from 2015 to 2016 and has shown continued growth in early 2017.

ZGS gave up its spectrum for the Washington, D.C. market earlier this year in the auction which gave us the ability to take back the Telemundo affiliation for this market. The new Telemundo-owned station in Washington, DC will launch in December 2017.

I was chatting with a friend of mine the other day and he suggested that pre-roll ads on YouTube were getting longer. Then he suggested that this was part of a deliberate program to inure people to watching ads on digital devices. I have to admit I found both claims surprising but maybe he is right?  by Nigel Hollis

Cinelatino is set to premiere its first original investigative docuseries, “Expedientes Criminales” (“Criminal Case Files”), about the most notorious organized crime cases in Central America.

ESPN Deportes will present live coverage of 17 regular season Monday Night Football games, a Wild Card playoff game and the Pro Bowl.

Many are pressing play, but who’s willing to pay? In the past year, digital video viewing is on the rise for both free and paid content. And more teens are willing to pay for digital content, with 63% saying they purchased digital video in the past year, up from just 45% in 2016.

Daddy Yankee is helping Komen Puerto Rico and has offered 50% of the revenues generated by his new video.  

Hispanicize Media Group announced the appointment of Joe Uva as Chairman & CEO of Hispanicize Media Group (HMG).

Spanish Broadcasting System, Inc. (“SBS”) released a statement repudiating the recent claims made by SAG-AFTRA regarding alleged anti-union actions purported to have been undertaken at its radio facilities in Los Angeles.

“Hoy voy a cambiar” (Today I’m going to change), a primetime bio-series that chronicles the life of the singer and actress Lupita D’Alessio, will air on Univision Monday through Friday at 10 p.m. ET/PT (9 p.m. CT) starting September 11th.

EstrellaTV announced that it will be premiering the newest season of its late night talk show “Noches Con Platanito” on September 5, 2017.

Blacks and Hispanics remain less likely than whites to own a traditional computer or have high-speed internet at home, according to a Pew Research Center survey conducted in fall 2016. But mobile devices are playing important roles in helping to bridge these differences.

A survey of online shoppers found widespread use of brand manufacturers’ websites—with millennials more likely than average to frequent brand sites.

Highly respected music industry expert, and head of the Steinhardt Music Business Program at New York University, Larry Miller, released a special report today, titled PARADIGM SHIFT: WHY RADIO MUST ADAPT TO THE RISE OF DIGITAL, which details the current state of terrestrial radio in the United States.

Univision Communications Inc. (UCI), in collaboration with Too Small to Fail, an early childhood initiative of The Opportunity Institute and the Clinton Foundation, is continuing its efforts in the Hispanic community about the importance of their young children’s early brain development with the broadcast of a new miniseries, “La Fuerza de Creer” (The Power of Believing).

This report, created by Havas Media and shared with the 4A’s community, estimates media inflation rates for the second half of 2017 and first half of 2018.

The network presents all new automotive series featuring incredible restorations and all the passion of the most celebrated Latino shop owners from Los Angeles, Miami and New York

Club Deportivo Guadalajara, the current Mexican soccer champion, faces off against the “Colombian king of cups,” Club Atlético Nacional, in what has been called the super cup of champions: “Supercopa de Campeones.”