Media

Consumers are becoming increasingly adept at integrating both print and digital coupons as they plan their purchases.

NBCUniversal Telemundo Enterprises and Mazda North American Operations (Mazda) announced a premier multimedia advertising campaign that will introduce the all-new Mazda CX-5 to U.S. Hispanic audiences through “¡Al Bate!” (Batter Up!) – an eight episode, documentary style mini-series featuring former MLB player Ramiro Peña, who currently serves as an infielder for the Hiroshima Toyo Carp of Nippon Professional Baseball.

Cinelatino is set to premiere its first original series, “El Desconocido: La Historia del Cholo Adrián” (“The Unknown Hitman: The Story of El Cholo Adrián”), about the top lieutenant of the world’s most notorious drug lord.

Broadcast news (52%) and Facebook (53%) continue to be top news sources for Americans, distantly followed by cable news (43%). Similar to previous waves, few trust news from social media sites and apps like Snapchat (11%), Twitter (14%) and Facebook (19%). Topping the list of sources most trusted, most Americans trust broadcast news (61%) and print newspapers (59%).

June 30th marked the one-year anniversary of the dissolution of Newspaper National Network, LP (NNN) — formerly the sales and marketing arm of the newspaper industry.  As this date approached and subsequently passed without a powerful display of fireworks, it affirmed what I already knew — change happens, marketers adapt, new media solutions emerge and the newspaper industry is no longer headline news.

In the latest episode of “Behind the Numbers,” eMarketer’s Monica Peart and Debra Aho Williamson talk about social media users, and which format and player will dominate the space.

Entravision Communications Corporation announced that it has entered into an agreement with OTA Broadcasting (PSP), LLC to acquire Stations KMIR-TV, the NBC affiliate, and KPSE-LD, the MyNetworkTV affil

LBI Media announced that its Estrella TV Network will premier its first one-hour sitcom series starting on August 1, 2017.

Recent Valassis research indicates a continued desire to save, with 90 percent of U.S. shoppers reporting they use coupons, obtaining them from a variety of online and offline sources.

In the latest episode of “Behind the Numbers,” analyst Cathy Boyle and researcher Chris Keating discuss the market for mobile apps, and what it means for businesses.

Univision Dallas announced the launch of a new format on its KFZO radio station—Zona MX 99.1 FM, bringing Dallas-area listeners the latest and best banda, a widely popular style of Regional Mexican music.

Are you thinking of promoting in Spanish but feel daunted by the complexities?  irect-to-consumer promotions in Spanish present challenges to the U.S. marketer — scarcity of quality Spanish copywriters (as opposed to translators), misconceptions about Spanish “dialects,” misinformation about the market, conflicting evidence about assimilation and preferred language, and so on.  By Daniel A. González

LBI Media announced that former Noticias Caracol anchor Jennifer Montoya Betancourth will join its Estrella TV flagship station KRCA 62 in Los Angeles.

Most people know that a can of Pepsi or Coke sitting on a kitchen table in a movie or TV show is product placement, an oh-so-subtle advertisement without words or action. The item is there to be noticed, even unconsciously, which may lead to a purchase or trip to the refrigerator. Until recent years, these indirect advertisements have been fairly simple. The practice dates back to the 1930’s.

A couple of weeks ago Mark Rabkin, VP, Core Ads at Facebook, posted ‘New Medium, New Rules: video in the mobile age’. It is a good summary of the challenges facing advertisers when it comes to engaging people in the mobile age and supports what Kantar Millward Brown has been saying for years: mobile is not a tiny TV.  by Nigel Hollis

Pasiones has acquired the exclusive rights for the U.S. and Latin American premiere of the hit Korean series De Nuevo un Final Feliz (“One More Happy Ending”). The romantic comedy will make its Latin American debut on Monday, July 17 (times vary by country), and will premiere in the U.S. on Tuesday, July 18, at 5pmET/2pm PT.

The Roberto Clemente Museum, in partnership with Pittsburgh-based advertising agency MARC USA, has launched a national grassroots petition campaign to retire number 21 across Major League Baseball.

The News Media Alliance – representing almost 2,000 news organizations – called on Congress to allow publishers to negotiate collectively with dominant online platforms. The objective is to permit publishers to have concrete discussions with the two dominant distributors of online news content, Google and Facebook, on business model solutions to secure the long-term availability of local journalism produced by America’s newsrooms.

UNIVERSO announced the premiere of the second season of its original scripted series “El Vato”, Sunday, August 27 at 10pm/9C.

Univision Communications Inc. (UCI) announced that Keith Turner, president of Advertising Sales & Marketing, will retire at the end of the year. The Company will announce leadership transition plans in the coming weeks.