Media

Hundreds of thousands of hardcore soccer aficionados will converge on stadiums across the United States as the CONCACAF Gold Cup begins this month.  Toyota is joining the action as an official sponsor of the preeminent national team tournament of the North, Central America and Caribbean region.

Many people have a hard time walking away from their devices, even when they know they should.

Scheduled to air in September, Rica Famosa Latina Season Five incorporates four new, talented celebrities to its roster, adding even more spice to its already diverse cast. 

Univision Communications Inc. announced the appointment of Ramon Pineda to senior vice president and regional general manager overseeing several markets including those in the Southeast and Puerto Rico.

“Boxeo Telemundo Ford” returns with four straight events beginning Friday, July 7 at 11:30 p.m. ET

We usually do not run this type of negative story about our Industry.  Companies have challenges, but when they allegedly do not pay employees for over a month, according to the NY Post.  That is unacceptable.  Gene Bryan / CEO of HispanicAd

Whether it’s using GIFs or the latest slang, brands do what they can to stay relevant on social media. But despite their best efforts, many people find these behaviors more annoying than cool.

A new study from YouAppi, a growth marketing platform for mobile brands, finds that when it comes to delivering effective mobile video, marketers face quite a few challenges. Among them are developing creative, as well as finding properties to effectively run mobile videos.

WAPA TV will launch its new original comedy “Such is Life” with a special two-hour premiere on Monday, June 26, at 9pm ET/6pm PT, which will simulcast live in the U.S. on WAPA América, WAPA TV’s U.S. cable network arm.

Entravision Communications Corporation announced the premiere of El Cucuy y Mayra Berenice, which marks the second new show for El Cucuy after his return to radio in January. The show will air on La Suavecita KSSE 107.1 FM in Los Angeles, and feature El Cucuy as host and Berenice as co-host.

Entravision Communications Corporation announced that beginning July 3, 2017, the local news programming lineup for XHAS-TV will make an affiliation change to Azteca America in the San Diego market.

Establishing a shopper marketing program can be incredibly difficult for organizations both big and small. But with these ANA tools and templates, available exclusively to ANA members, marketers can make their shopper marketing programs faster, easier, and more efficient for everyone involved.  By Arielle Feger, associate manager, marketing knowledge center

Univision Communications Inc. (UCI) announced some findings from its newly commissioned research study conducted by Nielsen, titled, “Los Fanáticos: The Passion and Power of the Hispanic Sports Fan.”

HLC Media announces the release of insights from a survey of nearly 400 women from HipLatina’s acculturated audience of upscale Latinas.  The subjects include attitudes about how they see themselves, preferred language for communication and content consumption, top social media channels and frequency, types of shareable content, and relationships with premium brands.

Fans of the famous chart-topping Mexican corrido band Los Cuates de Sinaloa will be able to enjoy their acting performance in the exclusive worldwide premiere of the original movie, “¿Cómo le Digo?” premieres on  Cinelatino, on Friday, June 16, with a repeat on Sunday, June 18, 2017.

The Interactive Advertising Bureau (IAB) released “Mobile Identity Guide for Marketers,” which highlights the approaches to and the importance of identity management as an emerging practice for marketers, offering best practices in the use of identifiers required for user-level mobile and cross-screen marketing activities.

Telemundo 60 San Antonio / KVDA announced that it will launch four new half-hour weekend newscasts on Saturday, June 10. 

UnivisionDeportes.com announced a partnership with juanfutbol to launch Univision’s social-first soccer channel.

Telemundo announced the premiere of the series based on the true story of La Diva de la Banda, “Jenni Rivera: Mariposa de Barrio” on Tuesday, June 27 at 8 pm/7c. The series is the third installment of Telemundo’s successful bio-musical series and stars Angélica Celaya, Samadhi Zendejas and Gabriel Porras.

Yet it is in New York City where the legend of Rafael Hernández maintains a strong, almost mythical footprint—52 years after his death. Of the more than 3,000 songs he composed, several of the most enduring tunes were written here in New York, including the unofficial Puerto Rican anthem, “Lamento borincano,” which is said to have been composed in New York at the music shop he once owned with his sister, Victoria. The aforementioned Mike Amadeo would later purchase the store and he remembers wandering across it as a young man.