Media

Mexico has a well-documented love affair with radio. There are more than 1,300 FM radio stations in the country, and internet users spend an average of 2 hours 50 minutes listening to radio each day, according to April 2017 data from AMIPCI (Asociación Mexicana de Internet). Yet very few do so on their smartphones.

Noticias Telemundo announced the addition of award-winning Mexican journalist Paulina Sodi as news anchor of its morning show, “Un Nuevo Día.”

Hispanicize Media Group (HMG), LLC announced that it has signed an equity and talent management partnership with L.A.’s social media comedy star duo, The MexicanGueys.

NBCUniversal Telemundo Enterprises announced the appointment of Francisco Ponce to the position of Vice President of On-Air Talent Management. In this role, he will oversee on-air talent relations, helping to develop and execute a unified on-air talent strategy across the division.

Sabio Mobile announced the appointment of Andrew Polsky as Senior Vice President of East Coast Sales & Total Market Strategy.

TV ads consistently outperformed other options from 2010-2016 with up to seven times the relative lift over paid search and five times better than display advertising, according to a study from Neustar.

Allstate Insurance Company announced a multi-year partnership agreement to become the Official Insurance Sponsor of CONCACAF.

The fundamental problem with digital advertising today is that too many ad formats are truly disruptive.   by Nigel Hollis

The way people consume media is changing almost before our eyes, with new ways to watch and new devices on which to do so. This multitude of consumption options and increasingly intense competition for viewers’ time is changing audience habits, too. As the media world grapples with these issues, so too must the sports industry. But these challenges aren’t the only obstacles facing the sports realm.  By Danny Townsend and Glenn Lovett, Global Managing Directors, Nielsen Sports

Telemundo Deportes will present the Spanish-language coverage ever of the FIFA Confederations Cup Russia 2017 taking place June 17- July 2. The production team will be based in Russia marking the first time ever that coverage of all FIFA Confederations Cup matches will be produced live from all venue cities.

On May 1, in a novel transaction only made possible by the now-concluded FCC Spectrum Auction, a fast-growing Southern California media player — The Meruelo Group — Now, Hero is backing out of the deal.  By Adam Jacobson / Radio + Television Business Report

Azteca America New York WNYN announced that it will add “Así Somos” (“That’s How We Are”), a bilingual, half-hour talk show focused on the New York tristate area, to its daily afternoon programming lineup.

Can online behaviors drive more foot traffic … specifically, can influencer content pointed at a specific retailer on behalf of a brand/product increase foot traffic?

A new analysis of insights from Nielsen’s fourth-quarter 2016 Comparable Metrics Report found that over 92% of all viewing among U.S. adults (18+) happens on the TV screen.

School is out, so the Galavisión Network is launching its summertime daytime lineup: Galaverano! Special kid-themed series, comedies and cartoons to keep the whole family entertained all summer long.

Reaching for a mobile device while waiting for coffee or watching TV has become common practice for most people. In fact, one of the most popular smartphone pastimes among users is simply looking for an activity on their smartpho

Digital marketing agency The Story Room announced today that it will handle brand strategy and digital marketing services for the 2017 CONCACAF Gold Cup, the continental championship that will be played throughout July in 14 venues across the United States.

Azteca America announced that its Atlanta affiliate WUVM Channel 4 has formed a sales and marketing partnership with WAZX 101.9 FM, “La Que Buena Radio.”

We have been witnessing a reinvention of TV content creation for a few years now. It probably started with “The Sopranos” on HBO, was accelerated by Netflix’’ “House of Cards,” and has now permeated national, cable and Internet-based “TV.”

The NBA has a ripe opportunity with its ever-growing Hispanic audience by expanding their reach to sports-crazed fans. By solidifying their hold on the Hispanic community, they are in prime position to have a large influx of diehard fans for generations to come.   Courtesy of Lopez Negrete Communications Inc.