Media

NBCUniversal Telemundo Enterprises revealed its 2017 Upfront theme of “Shift Happens,” a nod to the changes taking place in Hispanic media.  To celebrate the Hispanic “shift” that Telemundo has identified and led in the Hispanic media industry, the Spanish-language network will hold an exclusive event for advertising clients and business partners on Monday, May 15 at The Manhattan Center’s Hammerstein Ballroom.

Where will traditional TV networks find its new advertisers?  Will they be niche down-market advertisers or high-end luxury marketers?

The Telemundo Station Group announced that Sabrina Lopez has been named Vice President of Sales for Telemundo 20 San Diego.

Univision Deportes announced the official launch of its new national sports radio network  ̶ Univision Deportes Radio.

Miami-based GolTV has secured a multi-year deal to broadcast live matches from Liga NOS, Portugal’s top soccer league also known as Primeira Liga

Azteca America will debut “Verdades Secretas” on April 24 at 8 pm/ 7 C, a telenovela in which fame, money, and pleasure intertwine in a story about a young woman who pursues her dream of becoming a model, but gets lured into a world of luxury and high-end prostitution.

Univision Communications Inc. (UCI) announced that UCI Live – its in-house live event and experiential marketing unit – has selected Kissimmee, Florida as the host city for Prospects Cup. This first-ever international youth soccer tournament will be held at the world-class Omni Orlando Resort at ChampionsGate Sports Field Complex from December 18-22, 2017.

UNIVERSO announced the premiere of season four of the hit series “Prison Break” en Español on Monday April 17 at 9pm/8C.

Azteca America announced that Angelina Losada will become the Vice President of the Los Angeles National Spot Office

2017 Puerto Rico Basketball League Games to Air in the U.S. on WAPA América throughout the regular season of the 2017 Puerto Rico Basketball League

The iPhone has finally arrived in Argentina. But the device is still unaffordable for most people.

A recent report by Thinkbox finds that TV accounted for 93.8 percent of video ads that were viewed in the UK in 2016. Now, accepting that Thinkbox’s mission is to promote commercial TV, this statistic does give pause for thought. If nothing else, the fact that so much video advertising is still seen on TV suggests that the medium is still alive and well no matter what digital promoters might tell us.  by Nigel Hollis

Discover the fascinating musical fusions that propelled Latin music to the top of the US charts with LATIN MUSIC USA, coming back for audiences on Fridays, April 28th and May 5th at 9:00 P.M. ET (check local listings).

Univision Communications Inc. (UCI) announced that Stephen J. (“Steve”) McGowan has been named senior vice president, Corporate Research, effective immediately.

As part of its continuing digital expansion, Univision News announces the launch of Grandes Historias (Great Stories), a new digital video platform dedicated to sharing relevant, powerful stories for and about Hispanics through original documentaries and innovative video formats.

Univision Communications Inc. (UCI) announced the promotions of Danny Lowry to vice president, Radio National Sales and Christine Escobar to vice president, general manager & director of Sales for Univision Austin, effective immediately.

The optimal combination of formats and targeting can create significant shifts in sales and consideration, according to the most recent SMoX attribution study done for Allstate Insurance by The Mobile Marketing Association (MMA).

Consumers are right to be concerned about and demand strong protection of their privacy rights. Advertisers have long understood this highly legitimate need. That is why in 2010 the ad community launched the Digital Advertising Alliance (DAA) self-regulatory program to give consumers broad power to determine whether their Internet and mobile activities would be collected and utilized for advertising purposes. The ad community also has strongly supported a broad array of legislation to protect consumer’s truly sensitive financial, health, children’s and other similar data.

Univision Communications Inc. (UCI) launched its third annual multiplatform initiative “Todo Es Posible- Unidos a través de nuestras historias” (Everything is Possible- United Through Our Stories). This year, the campaign includes a series of eight podcasts featuring the heartfelt, personal stories of the network’s most beloved personalities including Giselle Blondet, Carlos Calderon, Lili Estefan, Satcha Pretto, Pablo Ramirez, Jorge Ramos, Teresa Rodriguez, and William Valdés.

iHeartMedia announced On the Move with Enrique Santos.