First the good news: Contrary to a common factoid (can we call it a faketoid?) teenagers — and, in fact, all humans — do not really have attention spans shorter than those of goldfish.
Media
Teens And The Three-Second Rule For Social
“THE MIND OF THE VIEWER”
The Council for Research Excellence (CRE) tunveiled findings from the second of a two-phased neuroscience-based study designed to better understand how consumers view television programming and advertising in a multi-platform world.
The Immigrant Archive Project (IAP) debuts on reVolver Podcasts
The Immigrant Archive Project (IAP), the nation’s first comprehensive oral history project on the immigrant experience in America, announced a partnership with reVolver Podcasts
The Future Needs Radio, And Radio Needs The Future
Those words, from Spanish Broadcasting System EVP/COO Albert Rodriguez, put an exclamation point on the continued power of radio – and Hispanic radio listeners – during a lively and jovial Hispanic Radio Executive Leadership Roundtable that closed out the two-day Hispanic Radio Conference in Fort Lauderdale.
Telemundo Presents “Guerra de Ídolos”
Telemundo announced the premiere of “Guerra de Ídolos,” the first ever scripted drama music series on U.S. Spanish-language television, on Monday, April 24 at 8pm/7c.
Oldenburg named VP of News at Telemundo 39 Dallas-Fort Worth / KXTX
Telemundo 39 Dallas-Fort Worth / KXTX announced that Freddy Oldenburg has been named Vice President of News for the station.
The Challenges of TV Audience Measurement
Today’s consumers watch TV and video in so many ways, ranging from first-screen connected devices (such as DVRs, VOD and OTT) to second-screen devices like smartphones, tablets, PCs and even wearables. As live TV’s share of overall viewing declines, it is becoming increasingly important for TV networks and advertisers to quantify and credit the consumption of content—and ads—across all viewing methods and devices.
Commercial Trends in Sports 2017 [REPORT]
Politically, socially and technologically, the world is in the midst of one of the most disruptive periods in living memory—this disruption is affecting where investment in sports is coming from, how sports content is created and distributed, and changing the dynamics of relationships between rights holders, sponsors and fans.
2017 Medallas de Cortez Winners
The winners of the annual Medallas de Cortez awards for excellence in Hispanic Radio were announced Tuesday at the Hispanic Radio Conference, in Fort Lauderdale.
Aristizabal named VP of Sales and GSM for LBI’s KRCA
LBI Media announced that it has appointed Liliana Aristizabal as vice president of sales and general sales manager for its flagship Estrella TV station KRCA in Los Angeles.
‘Mobile’s Hierarchy of Needs’ [REPORT]
This new report traces the global evolution of smartphones and tablets to become the primary digital tool, revealing specific behaviors for which these platforms have become important to consumers’ daily lives
Univision and Story House Entertainment Announce Cast for ‘El Chapo’
Univision and Story House Entertainment announced that stage and screen actor Marco de la O (Tanto Amor) has been cast in the role of Joaquin ‘El Chapo’ Guzmán for the network’s upcoming series ‘El Chapo.’
Football Fervor: Anticipation Builds in Russia With Two FIFA Tournaments Ahead
Excitement and interest are growing in Russia as the country prepares for the biggest football event in the world. Russia will host the 2018 FIFA World Cup™, making it the first time the World Cup will be held in Eastern Europe. As a prelude, Russia will host the FIFA Confederations Cup 2017 in June and July.
Univision Radio launches PM Drive “El Free-Guey” show
“ Univision Communications Inc. (UCI) announced the launch of “El Free-Guey,” a new afternoon radio program dedicated to entertaining listeners of all ages across the country.
How Brands Repurpose Influencer Content
Marketers are true believers when it comes to influencers, and many continue to spend big—investing anywhere from $5,000 to upward of $100,000 on a single campaign.
Azteca America premieres “Knockout Azteca”
Azteca America, debuts “Knockout Azteca”, a reality show that brings together international boxing legends to train nine boxers in the hope of turning one of them into a contender for the World Boxing Association (WBA). The reality show premieres this Friday, March 24 at 10 pm/ 9 C.
“THE WALKING DEAD” returns to UNIVERSO
UNIVERSO announced the premiere of Season Four of the worldwide phenomenon, “The Walking Dead” en Español Wednesday, March 29 at 9pm/8C.
TV-Connected Devices Pave the Way for New Ways to Watch Content
With 80% of U.S. households having broadband internet, the popularity of TV-connected devices such as Roku (box and stick), Amazon Fire TV, Apple TV and Google Chromecast, as well as game consoles, is growing.
Univision Digital launches 3, 2, 1 Clarissa!
Univision Digital announced today a new digital web series “3, 2, 1 Clarissa!” featuring Clarissa Molina, the Social Media Host for the award-winning entertainment news show “El Gordo y La Flaca”
Ferrari named EVP of NBCUniversal Telemundo Enterprises
NBCUniversal Telemundo Enterprises announced it has named Beau Ferrari to Executive Vice President of NBCUniversal Telemundo Enterprises. Ferrari previously served as Executive Vice President, Corporate Strategy and Development for Univision Communications Inc.