Media

Telemundo announced Miguel Varoni has been promoted to Vice President and Creative Director of Telemundo Studios and Telemundo International Studios, where he will work on  scripted projects targeting the U.S. Hispanic and Latin American market.

While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that allow them to use the deeply engaging medium in a more targeted fashion. Delivering TV ads to highly specific audiences by leveraging data is something of a holy grail for marketers, and can help them reduce the waste that comes with typically massive scale buys.

Coupons have become more accessible than ever to consumers thanks to digital and mobile tools. And US Hispanic internet users overindex for every activity related to coupons, discounts and deals—digital or not—compared with internet users overall, according to a survey from direct marketing company Valassis conducted in Q3 2016.

With responses from nearly 70 food retailers representing more than 4,600 stores across 34 states, the comprehensive study details growing investments in social media, mobile and more relevant promotions by U.S. grocers in response to changing consumer buying behavior.

There will be no absence of Pequeños Gigantes USA, Vino el Amor or Despierta América for Univision viewers who receive the network — along with Univision Communications’ broadcast network sibling UniMás and pay-TV giant Galavisión — for Charter Spectrum subscribers through the end of June.  By Adam R Jacobson – RBR + TVBR

Overall, the study found that coupon use is holding steady with 90 percent of consumers obtaining them from a variety of online and offline sources. This finding is consistent across audiences, including various generations and demographic segments, such as millennials, multicultural consumers and parents.

At Nielsen, we analyze the return on investment (ROI) across thousands of brands every year through our marketing mix models, and we’ve seen a wide variety of ROI results among Spanish TV advertising efforts. And the good news is that driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips that can help advertisers achieve strong outcomes more consistently.

Azteca America announced that they have entered into three affiliate agreements with Entravision Communications Corporation. As part of the agreements, a group of full-power stations serving San Diego, Laredo, Texas and Yuma, Arizona/El Centro, California will become Azteca affiliates.

UniMás announced the premiere of its new psychological thriller “La Hermandad (The Brotherhood) on Sunday, March 5 at 10:00 p.m. ET/PT (9:00 p.m. CT).Edit summary

One central theme running through the content marketing sessions at the Social Media Week conference this week in New York can be summed up with a question: Are brands spending too much money on the wrong content?

PACO Collective (PACO) announced that Flawless Beauty, LLC (Flawless), the new haircare line co-owned by Hollywood actress Gabrielle Union, has selected it as Social Media Agency of Record. PACO will be responsible for all social media efforts including social strategy, content management and creation, social engagement, and blogger management.

A decade after the emergence of smartphones, Facebook and Twitter, more than four out of five adults in the U.S. (86 percent) report that they constantly or often check their email, texts and social media accounts, according to part two of the American Psychological Association’s (APA) report Stress in America™:  This attachment to devices and the constant use of technology is associated with higher stress levels for these Americans.

Fasten your seat belts for the world premiere of Univision Network’s latest action series “La Piloto” (The Pilot), W Studios’ first production making its debut on Tuesday, March 7, at 10:00 p.m. ET/PT (9:00 p.m. Central).

Entravision Communications Corporation announced that it has entered into a definitive agreement to acquire the business of Headway, a provider of mobile, programmatic, data and performance digital marketing solutions primarily in the U.S., Mexico and Latin America.

ZEE Mundo has launched the new “Escena del Crimen” (or Crime Scene in English)

Telemundo announced that Claudia Foghini has been promoted to Executive Vice President, Talent Management and Production Services at Telemundo Networks and Studios. 

Westwood One and the NCAA announced it will broadcast the 2017 NCAA® Men’s Final Four in Spanish, the Championship’s first-ever Spanish language broadcast on any platform.

Influencers are taking an increasingly large chunk of the digital ad market, and many individuals with hefty, engaged social media followings are charging top dollar to work with brands to spread the word about their products and services.

Seven in 10 US internet users will use social media regularly in 2017, according to eMarketer’s latest forecast. However, the ways in which social media users connect with friends, family members—and, of course, brands—vary greatly depending on the user’s age.

“El Beso del Escorpión”premieres Monday, March 6 at 10 am/ 9 C on Azteca America