Media

Telemundo 47 / WNJU announced that Orietta De Luque is the new Co-Host of Acceso Total, the station’s popular entertainment and lifestyle program that airs Monday to Fridays at 10:00 AM ET.

The seventh edition of this yearly report takes a closer look at the evolving role of TV and media in consumers’ daily lives.

V-me Media, Inc. announced the January launch of its first English language network, Primo TV. 

Time and again, industry experts assert that mobile is a critical component of the marketing mix. Yet for all of the years it’s been “the year of mobile,” only 3% of brands’ marketing mix was spent on mobile advertising last year. Yes, marketers are increasing their mobile ad spend, but there is still a lot of ground to gain to catch up to consumer adopt

Comcast selected Primo TV and Kids Central, both of which will provide quality family programming targeted to bicultural Hispanic youth.

The National Basketball Association (NBA) and Molson Coors International (MCI) today announced a multiyear partnership expansion that makes Coors Light the Official Beer Partner of the NBA across 37 markets in Latin America and the Caribbea

The Mobile Marketing Association (MMA) together with Kantar Millward Brown, released its 2016 Global Mobile Trends Report, the second annual and largest review of mobile campaigns.

If as the saying goes, “There’s no crying in baseball,” shouldn’t we hold athletes from all sports to the same standard? Only, I want to take this mantra one step further—to social media.

One of the most striking findings in this year’s Connected Life survey from Kantar TNS is the extent to which authority and credibility has shifted.

Nearly one in five internet users around the world block ads, according to September 2016 research. That doesn’t necessarily mean they are averse to brand messaging, however.

LBI Media, Inc. announced tthat it has expanded the carriage of its Estrella TV Network by replacing two former MundoMax affiliates.

On Nov. 1, 1996, FOX Deportes launched as the first Spanish-language sports network in the United States, and throughout the month of November the network celebrates its 20th anniversary. In celebration of this milestone, the company unveils new graphics and music to kick off a new era.

Facebook has been slammed with a potential class-action lawsuit accusing it of violating federal civil rights laws by publishing housing and job ads that discriminate against minorities.

There is a tremendous amount of excitement about influencers today. Influencers can help CPGs solve so many challenges like saving de-listed items, launching a new product, educating consumers on complicated products or updates and helping increase basket size. But working with influencers is not as simple as it might seem at first glance and along the way you might find yourself in a bit of a pickle.

Telemundo announced the appointment of industry veteran Daniela Chaparro Vegas to Vice President of Marketing. In this role, she will spearhead the strategic development and execution of all marketing initiatives for Telemundo, helping to grow the network’s brands and ratings.

A recent study by Valassis found that multicultural consumers are more likely to spend over two hours each week looking for coupons and deals than your average consumer. Additionally, over 50 percent of the multicultural consumers surveyed said they use print coupons, with the new report showing how they embrace technology to help them save.

According to a recent online study conducted by Ipsos on behalf of Offers.com, more than nine in ten (94%) Americans over the age of 18 are making purchases online, including 7% who report making online purchases more than once a week. More than one in ten say that they are making online purchases weekly (14%), and another two in five do this on a monthly basis (36%) or again at least a few times a year (37%). In contrast, only 6% of Americans over the age of 18 say that they never make online purchases.

Estrella TV announced the premiere of the social awareness Spanish language music video “Where Is The Love”. The show will air live nationally on the Estrella TV network on November 3, 2016 7:00 PM ET/6:00 PM Central.

Burson Latino, Burson-Marsteller’s team dedicated to helping clients connect and engage with U.S. Hispanic population, has partnered with TINT, a social media marketing platform that connects brands and fans, to create www.latinovoicesandvotes.com, a bilingual social hub for Latino-focused news, content and online conversations in the last 100 hours of the 2016 U.S. presidential election.

Horizon Media announced that it is launching a dedicated multicultural social solution to help the agency’s clients maximize brand influence through organic engagements, influencer relationships and strategic paid media within the multicultural space.