Media

AIRE Radio Networks and Intercambio Media announced an exclusive partnership that will amplify AIRE Radio Network’s line-up with Intercambio’s En El AIRE prep service and Fuxion audio imaging services effective January 1, 2017.

Some say talk is cheap, but data overages sure aren’t. Exceeding the limit on a smartphone data plan is a monthly headache for many Americans. However, that doesn’t stop consumers from using their phones round-the-clock to stream their favorite TV shows, download music and hail cars. Data has now become a huge, often costly, obstacle for consumers to overcome.

Take a look at the social media statistics infographic to learn a thing or two about how all of this online interaction can work for you.

Univision Puerto Rico, a division of Univision Communications Inc., announced the appointment of Michael Gillespie to President and General Manager, effective immediately. 

For the first time in the history of Spanish-language television, Telemundo announced the launch of a 360-degree virtual reality experience to engage with viewers in advance of the launch of its upcoming Super Series™ “El Chema.”

NBC UNIVERSO will premiere “Shades of Blue” en Español. The 13-episode NBC police drama series starring the multi-talented artist and executive producer, Jennifer Lopez will begin airing tonight, December 5 at 11pm/10C.

iHeartMedia announced that Jose Gadea has been named Program Director for La Preciosa Network, effective immediately

Social media has evolved far beyond its media roots into a robust engagement platform that has deep implications for brands.

NBC UNIVERSO announced it added “Sons of Anarchy” en Español to its upcoming 2017 slate.

Azteca America announced that full-power station WGEN Miami will join its growing station group. The network has signed an affiliation and sales agreement and beginning on December 1, 2016, WGEN will air Azteca programming on channel 8 in Miami.

Many kids become internet users before they learn how to walk. But even as the age at which kids get a smartphone creeps downward, most lack one of their own, as explored in a new eMarketer report, “US Kids and Digital: Gauging How Digital These Digital Natives Really Are”.

In 2016, consumer packaged goods and consumer products advertisers in the U.S. will spend $5.97 billion on digital marketing, an 18.2% increase over last year. And why not: market research company IRI reports that 76% of CPG shopping trips start online, and many consumers continue researching products and comparing prices on smartphones while in the shopping aisles. Consequently, brands are targeting 60% of their digital spend to mobile devices.

TubeMogul has conducted some interesting research on the changing nature of GRPs (gross rating points).  Edit summary

When engaging consumers via mobile, the most personal of devices, marketers are advancing their strategies, says a new report from the Mobile Marketing Association (MMA). The report reveals a significant increase in spend and use of more data-centric approaches that impact ad delivery and creative.

In a letter to “colleagues and friends,” MundoMax President/CFO José I. Molina referred to conversations held over the last few months with the RCN-owned Spanish-language broadcast TV network in saying, “We are in the final stage of winding down our affiliate network.”  By Adam R Jacobson – Radio + Television Business Report

Erick Mora has been promoted to Sports Director for Telemundo 39 Dallas-Fort Worth / KXTX.

When considering teaming up with a brand, social influencers say they consider a variety of factors, but mainly they just want to be sure the brand’s values line up with their own.

Forrester predicted that as social media matures, branded communities would make a comeback. Marketing leaders report they’re significantly less satisfied with Facebook and Twitter marketing.

Univision Austin announced the debut of three new radio programs on its local airwaves, including the recently launched “El Show de Renzo y Maria Esther” based out of Houston, in addition to “Karen La Coqueta” based out of Dallas and “Leslie Montoya” based out of Austin.

NBC UNIVERSO celeb-reality series “Larrymania” Season five starring Regional Mexican singer, Larry Hernández returns with new episodes on its regular time this Sunday, November 27th at 9 PM ET/8C.