Media

Noticias Telemundo presents the US premiere of the acclaimed documentary “Astral,” a revealing look at the hardships experienced by immigrants attempting perilous voyages across the Mediterranean Sea to reach the safety of European ports, this Sunday, December 25 at 11:30 AM ET/10:30 CT.

Nielsen announced an increase in the panel in 48 Portable People Meter (PPM) markets as part of its ongoing efforts to advance audio measurement. Nielsen will boost the effective sample size of the panel by 10% across all markets and demographics starting mid-2017.

Univision Deportes announced that it is rounding out its portfolio with the launch of a new national sports radio network called Univision Deportes Radio.

As digital video technology rocks the boat, the hegemony of Nielsen television ratings, GRPs and age/gender demographics is being challenged by splintered metrics for TV platforms ranging from national and local TV to VOD, OTT and programmatic, from linear to mobile and addressable … among others.  What measurement methods and metrics make sense for this new landscape?

TeleXitos announced that Airwolf and Knight Rider will air on the network for the first time beginning Monday, January 2, 2017.

Telemundo Deportes rolled out a six-month multiplatform promotional campaign for the kick-off of the FIFA Confederations Cup 2017 which will take place in Russia in June.

Marketers have long wanted to get inside the heads of their customers. Getting onto the smartphones they hold in their hands may be the next best thing.  By Laura Beaudin, Wendy Grad, Elizabeth Spaulding and John Grudnowski

NBC UNIVERSO announced the premiere of “Niño Santo” the popular Mexican original series, starring Karla Souza and Jose Maria de Tavira on Wednesday, January 11 at 10pm/9C.

To complement ESPN Deportes’ coverage of the NBA during Christmas Day and in an effort to serve a broader Hispanic audience, ESPN2 will simulcast ESPN Deportes’ Spanish-language coverage of the L.A. Clippers vs. Los Angeles Lakers as the two teams meet for the first time this season, live at 10:30 p.m. ET.

Sports have always been associated with emotional exchanges.

Social media is a major player in the most important conversations in media and marketing—including hot-button topics such as attribution, live streaming, digital video advertising and messaging.

Attention Marketing grew out of the rise of social media and smartly suggests that rather than interrupting the consumer and using SEM, SEO, bannAttention Marketing grew out of the rise of social media and smartly suggests that rather than interrupting the consumer and using SEM, SEO, banner ads, mobile ads, etc., brands have an opportunity to utilize social media to capture consumer’s attention and channeling this attention to the brand’s products when the consumer has a genuine interest in buying.er ads, mobile ads, etc., brands have an opportunity to utilize social media to capture consumer’s attention and channeling this attention to the brand’s products when the consumer has a genuine interest in buying.

Univision Communications Inc. (UCI) announced that UCI Live will present the inaugural Prospects CupSM next December 2017.

From conversations on the go to checking in on social media to navigating to destinations near and far, the accessibility of Smartphones has transformed how we live, work, and play.

Azteca America announced several additional expansions to its affiliate group in major media markets across the country, including Charlotte, North Carolina; Sacramento, California; and Boston, Massachusetts.

Discovery Communications  announced it has made an investment in and formed a strategic partnership with Batanga Media.

The beauty of this old-media definition of working was the proper alignment of incentives.  Whether you were a publisher or an advertiser, investing in better content produced deeper connections with consumers.  As a result, publishers made more money, and advertisers felt better about spending it.  When new-media publishers arrived, driven by the frenzy of venture capital dollars, these publishers agreed to deliver unrealistic ad revenue goals despite having no established record of “working.”

With the rate of smartphone ownership in the U.S. continuing to climb, mobile has become a force to be reckoned within the world of digital advertising. While this boom is providing exciting opportunities for brands to reach many Americans, the mobile ad market’s rapid growth has raised questions as well, particularly around reaching the right consumers.

Radio-style services are amping up their streaming offerings to give users control over what they listen to; at the same time, streaming services are pushing to provide more programmed experiences for users, who don’t always want to create their own playlists.

The effort we put into our content is changing, and so is the content we create. The pace of that change is accelerating. The purpose of this research is to track those changes.