Media

Univision Communications Inc. (UCI) announced that Rosemary Mercedes has been promoted to executive vice president and chief communications officer, effective immediately. Mercedes, who has been serving as interim head of Corporate Communications and Public Relations since August 2016, will continue to be based in New York and will report to Randy Falco, president and Chief Executive Officer of UCI.

As part of the newly renovated Azteca America daytime show “Venga la Alegría”, actor and singer Patricio Borghetti will join the team as one of the principal hosts of the show.

NBC UNIVERSO will premiere “Niño Santo,” the popular Mexican original drama series, starring Karla Souza and Jose Maria de Tavira on Wednesday, January 11 at 10pm/9C.

Cine Mexicano announced the premiere of Las Batallas de Celaya, a critically acclaimed miniseries starring Mexican superstar Kate del Castillo and produced by Eric del Castillo.

Telemundo Deportes announced “Día de Gallos,” the first-ever sports podcast offered by a U.S. Spanish-language broadcast network

72% of marketers consider data analysis more important than social media skills  [REPORT]

Over the past decade, Pew Research Center has documented the wide variety of ways in which Americans use social media to seek out information and interact with others. A majority of Americans now say they get news via social media, and half of the public has turned to these sites to learn about the 2016 presidential election. Americans are using social media in the context of work (whether to take a mental break on the job or to seek out employment), while also engaging in an ongoing effort to navigate the complex privacy issues that these sites bring to the forefront.  By Shannon Greenwood, Andrew Perrin and Maeve Duggan

According to UBS Evidence Lab, 54% of 18- to 34-year-olds visit YouTube at least once per day, making it the third-most popular social media platform for daily usage among this age group.

Estrella TV announced that it is launching its first ever national morning newscast and a morning show.

After dropping to a three-year low last year, consumer purchases of smartphones are expected to rebound this year, fueled by better security, new functions, improved performance and device refresh schedules, a global Accenture survey finds.

Telemundo and NBC UNIVERSO will present the exclusive US Spanish-language simulcast of “The Best FIFA Football Awards™” on Monday, January 9 at 12:30PM/11:30 AM C.

Veteran direct marketers believed that non-DR TV couldn’t be measured. But that was before advances in digital measurement and data analytics. Thanks to these technologies, behavior can now modeled and predicted in online and offline channels.

TV networks want to give us more stuff: programming content and advertising. Trouble is, much of that can spill over into irregular time segments. Now it seems one of the key consumer TV tools might be in jeopardy.

Fuse announced a multi-platform expansion of its relationship with Gabriel “Fluffy” Iglesias.  This includes the addition of three new digital series, along with the renewal of Iglesias’ hit Fuse TV original.

Before turning the corner from 2016 to 2017, Telemundo accompanied the launch of El Chema, its latest 10 p.m. nightly attraction, with A 360 Escape, a virtual reality vignette about the series. By Simon Applebaum

Entravision Communications Corporation announced the official launch of its new radio format in Los Angeles, La Suavecita.

Ever hear the phrase “print is dead”? Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth.

For the time being at least, influencer marketing is a popular and effective way to reach consumers. Influencer platform Bloglovin’ sought to find out how female consumers feel about the tactic, and what would cause them to respond in a negative way to influencer posts.

Many entertainment marketers are still employing a mass-market, broad-strokes approach that TV commercials offer. But this kind of mindset does not translate to influencer marketing.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2016 Hispanic TV Upfront Report.  View and download for FREE