Media

NBC 6 / WTVJ and Telemundo 51 Miami / WSCV announced that Debra Juarez has been named Vice President, Digital. Her first day will be January 3, 2017.

Azteca America will launch RABIA, a drama series, on Tuesday, November 1 at 9:00 p.m. EST.

Univision Communications Inc. (UCI) announced the appointments of Lourdes Diaz as President, Entertainment and Adrian Santucho as Executive Vice President, Univision Studios.

Telemundo announced the appointment of industry veteran Ingrid Sanchez Graham to Senior Vice President of Creative Operations.

NBCUniversal Telemundo Enterprises announced the creation of Telemundo International Studios (TIS). 

The Latina SmartPurse is an innovative research initiative focused on the Hispanic female in the U.S. This progressive research takes a deep dive into the modern Latina consumer, her influence, and what she expects from brands when making purchasing decisions.

Discovery Familia, one of two networks Discovery Communications offers in the U.S. Hispanic market, announced the Spanish premiere of QUINCEAÑERA

Combate Americas announced that it has named multiple-time professional world wrestling champion and former Mixed Martial Arts (MMA) star Alberto “El Presidente” Rodriguez, formerly known as Alberto Del Rio and Alberto El Patrón, as its president.

When it comes to the elements that would make a “perfect” mobile ad, US teen and millennial internet users say they care more about whether they can save and access it later and less about the ad’s relevance to them.

Young Hispanics, who are digitally savvy and culturally connected, are a particularly important audience. To help marketers gain a greater understanding of their interests and perceptions, we partnered with market research firm Ipsos and research partner Audience Theory to survey Hispanics in the U.S., with a specific focus on the third generation.

Hispanic consumers are significantly more likely to engage with mobile to manage their finances, with 78 percent using a mobile banking app, compared to approximately half (51 percent) of non-Hispanics.

For the seventh consecutive year, Semana de La Mujer (Ladies Week) returns to ESPN Deportes to support breast cancer awareness and highlight the significant roles women play in today’s world of sports.

Telemundo Deportes presents Pope Francis’s second “United for Peace” soccer match

Univision Deportes and Major League Baseball (MLB) have announced a partnership that will make Game 3 of the National League Division Series available in Spanish.

Understanding consumers’ behavior as they switch between devices remains one of the toughest challenges facing marketers today. According to recent research investigating marketers’ digital capabilities, the problem doesn’t seem to be getting any easier.

LBI Media, Inc. announced the promotion of Scott Haugenes, VP of new business development, to the helm of Estrella TV’s national sales and marketing teams.

LBI Media, Inc. announced the appointment of Andrea Ospina to the newly created role of vice president of local news for Estrella TV’s flagship O&O station in Los Angeles, KRCA.

According to Reuters / Yahoo Finance, Mexican broadcaster Televisa said on Wednesday it had signed content distribution deals with NBCUniversal and its Spanish-language unit Telemundo to expand its selection of films and series, boosting its streaming video service, blim.

There’s no denying the growing influence of multicultural consumers in the U.S. Hispanic consumers are of particular relevance, given their growing numbers and spending prowess. Their influence on the media landscape is equally noteworthy, including radio.

If we follow consumers across various devices, we find they spend most of their time with TV, in its live and recorded formats. But the tale of TV time spent is actually two separate stories, as explored in a new eMarketer report, “Television Update Fall 2016: Is the Surge in TV Ad Spending a Normal Shift or a Trend?”