Media

In many respects, social media and paid search are ideal partners. One facilitates branding and engagement, while the other helps seal the deal by driving traffic, leads and sales.

Millward Brown research shows that well executed Facebook video advertising enhances effectiveness and efficiency of TV media spends.

Ahalogy has released its third annual Pinterest Media Consumption Study, a follow-up to its first-of-its-kind research from 2014—which has been downloaded by thousands of marketing industry professionals and influencers.

Lionsgate and Univision Communications Inc. (UCI) are teaming to launch a premium subscription video on demand (SVOD) service for the Hispanic movie-going audience in the U.S.

Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app.

Spanish Broadcasting System, Inc. announced that Chris Carrillo has been named Vice President and General Manager, of SBS Los Angeles supervising all operations at KLAX-FM (97.9FM LA RAZA), KXOL-FM (Mega 96.3FM), LaMusica.

TeleXitos announced the network has the rights to air the iconic 1960’s television series, Batman, in Spanish.

Television advertising faces a critical moment of transition. Digital media and, in particular, digital video channels are becoming first options for consumers—and for marketers that increasingly expect television to deliver targeting and measurement capabilities similar to digital.  By Charlie Kim and Danny Hong

The Council for Research Excellence (CRE) unveiled findings from a pair of research studies designed to build on the organization’s previous work to help answer the question, “What is it to Watch TV?” in today’s multi-screen world.

Last month, CPG giant and the world’s largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G will continue to invest heavily in Facebook advertising, but found that “targeting to super-specific audiences was expensive but didn’t result in a big difference to its business.”  By Lee Vann / Capture Group

Entravision Communications Corporation announced the appointment of Jaime Jiménez to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), Los Angeles, CA

The study compares ad-supported media platforms in terms of reach, influence, engagement, trust and time spent among important demographic groups.

Videology released ‘The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising,’ a white paper highlighting the results of four recent mobile video ad campaigns as measured by Nielsen’s Digital Brand Effect study.

The FCC has declined to review a proposal submitted by the Puerto Rico Broadcasters Association and Arso’s UNO Radio Group – owner of island-wide cadenas Salsoul, Hot 102, Fidelity and NotiUno, to have new FCC application fees discounted for broadcasters in the U.S. commonwealth.  By Adam R Jacobson – Radio + Television Business Report

We all know it’s become more difficult for marketers to reach their target consumers. In the near future, socially driven campaigns will become a far more important way to reach consumers who will otherwise remain off marketers’ digital radar. Marketers need to create more remarkable, emotional or useful content to leverage the true power of social to build their brands.  By Nigel Hollis – Chief Global Analyst / Millward Brown

Edison Research has focused on understanding millennial moms in its “Infinite Dial 2016” and “The Research Moms 2015” studies. eMarketer’s Alison McCarthy spoke to Megan Lazovick, director of research at Edison, about some common characteristics of millennial moms and how they are using digital, mobile and social media.

NBCUniversal Telemundo Enterprises announced the appointment of veteran sports executive, Ray Warren, to the newly created position of President, Telemundo Deportes.

Azteca America announced the premiere of “El Beso del Escorpión” (“O Beijo do Escorpião”) on its digital platforms.

Telemundo announced the appointment of Gemma Garcia to Executive Producer of “Noticiero Telemundo.”

Univision Los Angeles dedicated its KMEX 34 studio to Ruben Salazar, a trailblazing Mexican-American journalist and former KMEX news director.