Media

But I did not watch much of the Olympics. After reading a bunch of hoopla about how ratings were down, particularly among Millennials, I saw that clearly I was not alone. Many pundits have been saying NBC didn’t offer its programing at the right proportions on the right channels (i.e., more real-time online streaming).

In a communique to clients across the Southland received Wednesday morning, Nielsen says it has completed its impact analysis of the removal of 35 homes from the Los Angeles survey due to their failure to follow quality protocols.  The analysis, which reviewed all months in 2016, shows there was “zero impact on total radio listening.”  Reprinted with permission from RBR + TVBR, the Financial and Regulatory Voice of Electronic Media.

Kellogg’s and the National Basketball Association (NBA) announced a new marketing partnership as the official marketing partner of the NBA across Latin America.

The Olympics just concluded and it was the topic of a lot of conversation.

The growing popularity of digital video finds more and more Americans watching TV content on desktops, smartphones and tablets. This change in how content is consumed has advertisers and agencies paying closer attention to the relationship between digital video viewership and traditional TV programming, and examining how emerging synergies between the two can be used to improve brand-building opportunities and boost campaign effectiveness.

The number of persons age 2 and older in U.S. TV Households is estimated to be 301.7 million, which represents an increase of 1.6% from last year. Increases in U.S. Hispanic, black and Asian households were also seen, due to estimated increases in population growth and TV penetration.

Univision News announced that Patsy Loris has been promoted to executive vice president of news and executive news director. In her new role, Loris will now lead the programming efforts for all Univision Network news shows, including the three editions of its national newscast, “Noticiero Univision” (evening), “Noticiero Univision Edición Nocturna” (late night) and “Noticiero Univision Fin de Semana” (weekend), the newsmagazines “Primer Impacto,” “Aquí y Ahora” and “Crónicas de Sábado” as well as the Sunday morning political show “Al Punto.” Executive producers for each of these news properties will now report directly to Loris. She will continue reporting to Daniel Coronell, president of Univision News.

Univision Communications Inc. announced the appointment of Ismael Martínez as News Director for Univision Austin.

For years there was talk about the digital divide between Latino and white consumers. Not anymore.  By David R. Morse and Karthik Praveen

A Nielsen spokesperson tells Radio Ink this latest issue with meters was “an isolated personnel issue.  There is no indication that this involved any media entities.” Monday afternoon, Nielsen informed radio subscribers that there were “irregular compliance patterns” in PPM homes in Los Angeles. Here are the details…  Courtesy of Radio Ink

With platforms such as Netflix and Snapchat, consumers are spending more time watching videos than ever before. Per an Interactive Advertising Bureau video ad study, 72% of marketing and media buying professionals said they will be moving funds from TV to digital video.

According to the report, while the face values of print coupons distributed through Free Standing Inserts, SmartSource Coupon Machines and Consumer Magazines was higher than that of digital coupons distributed through Network and Retailer websites, the gap is narrowing.

The 2016 Summer Olympic Games are underway and, like most of America — most of the world, really — I’m fully engrossed in the action … and the drama.  By Tara Reid – VP Consumer Technology / Havas Formula

As mobile phone usage has grown in Mexico, a June 2016 report from GSMA notes that mobile internet subscriptions quickly began to overtake voice-only connections.

According to the inaugural HubCiti Publishers’ Confidence & Technology Report, the overall confidence in the sustainability of the local and regional newspaper industry has remained virtually unchanged from last year.

Results from a new Trusted Media Brands, Inc. study exploring the future of digital video found 65 percent of surveyed marketers think social platforms (e.g. Facebook, Snapchat, Twitter) are the most important partners for digital video campaigns over video platforms (YouTube, Vevo); video demand side platforms or DSPs (Videology, Tremor Video); full episode players (Hulu, broadcast and cable digital properties); ad networks; publishers (BuzzFeed, Vice, Vox); and multichannel networks (Maker Studios, Awesomeness TV, FullScreen).

TV has drastically evolved over the past 15 years now that viewers have more choices than ever, with hundreds of channels offered by cable providers, online video, streaming services, on-demand viewing and DVRs — all delivered via connected devices like smart TVs, tablets and smartphones.  TV advertisers have been buying media the same way for over 50 years, but now they have to make sense of the new landscape.  That means TV advertising measurement needs to catch up to the new landscape, too.

In February, the FCC put forward a sweeping Notice of Proposed Rulemaking (NPRM). The FCC claimed that it would create needed competition in the set-top box marketplace.

The Games of the XXXI Olympiad are in full swing in Rio de Janeiro, marking the first time an Olympics has been held in South America. While the road to Rio has sometimes been filled with controversy and adverse publicity, it’s still the Summer Olympics and continues to attract a large viewing audience who are following on both TV and digital platforms.

Telemundo 52 will deliver more than 25 hours of local breaking news coverage, up-to-the-minute weather forecasts and information programming each week.