Media

The Arizona Cardinals and Univision Arizona announced a partnership renewal for the 2016-2017 NFL season.

Univision Los Angeles will be the exclusive Spanish-language broadcaster of Los Angeles Rams preseason games. 

Traditional televisions and desktop PCs are no longer the primary ways internet users watch the Olympic Games. In fact, many are streaming the 2016 Summer Olympics in Rio on their mobile devices, mainly because there’s better content available and it’s convenient.

UDN, multimedia sports division of Univision Communications Inc. (UCI), has announced the return of Portugal’s Primeira Liga and Dutch Eredivisie.

In the age of amplification of social influence through digital channels, brands that remain rooted in the advertising age face an existential threat in the digital age. Social platforms are designed to connect people, not sell products. And brands that embrace people’s stories (not product testimonials) are the ones that successfully drive social engagement.

At the beginning of 2016, marketing professionals made a variety of predictions (link is external) about the future of digital marketing. Some of the most notable forecasts pointed to the increasing importance of data collection, video advertising, virtual reality, and live streaming.

The Denver Broncos announced that Telemundo Denver (KDEN) and KNRV Radio (1150 AM) are the team’s new Spanish-language broadcast partners.

The Latin American Music Awards pays tribute to today’s most influential and iconic Latin artists, as voted by the fans in the traditional format of the “American Music Awards,” the world’s biggest fan-voted award show.

NBC Universo announced production executive Fernando Gastón is joining the company as Vice President of Production and Development.

Many folks in the media business accept at face value the false narrative that young people (aka Millennials) have stopped listening to radio. It’s easy to fall for this trope if you aren’t paying close attention to what Millennials value in terms of content. If you are paying close attention, The facts suggest otherwise.   

Influencer marketing is rapidly gaining popularity among brand marketers, and according to April 2016 research, nearly three-quarters of US marketers cite ongoing ambassadorships as one of the most effective uses of influencers.

Univision Radio announced changes to its radio stations in Fresno, California, including the swap of KRDA and KOND on the radio dial.

Telemundo Deportes revealed its team of presenters, announcers and commentators for the Rio 2016 Olympics today, featuring more than 25 well-known figures in sports journalism who will cover the games for TELEMUNDO, NBC UNIVERSO and Telemundo Deportes digital properties.

Univision Deportes announced its broadcast plans for the 2016/2017 Scotiabank CONCACAF Champions League tournament across UDN and Galavisión network.

Centroamérica TV has acquired the exclusive U.S. rights to air the first division soccer tournaments of El Salvador and Costa Rica.

The threshold of having a successful engagement with consumers on social media is constantly on the rise. Like for most things, there is no correct way to approach this task however, it is important to keep some key principles in mind such as: having a grasp of consumer insights, being fluent in Internet culture, staying true to the brand and being tech savvy.

A ton has been said and written about what and how teens share in the digital realm. Trillions of electrons (conservatively) have been dedicated to teens, privacy and intimacy but there are other ways to think about these issues, and an interesting alternative came my way the other day.

The latest findings from Horowitz Research’s FOCUS Latino reveal key differences in media consumption habits among different segments of Latinos.

New Parks Associates research shows bilingual Spanish-language broadband households in the U.S. are more likely to have pay-TV and OTT video service subscriptions than the average U.S. broadband household.

It’s no secret that viewers are watching more over-the-top video than ever before, often binging multiple episodes in one sitting. In fact, 50% of all TV households now have access to a subscription video-on-demand service. But the over-the-top space has limited ad formats and creative is often repetitive.