Media

Oft-overlooked ‘boring’ text messaging is the number one choice of communications channel between millennials and brands – and vice versa – a study of US youngsters has found.

Nielsen’s latest State of The Media: Audio Today report profiles radio’s significant national audience while also considering Black and Hispanic audiences. Combined, those two groups represent more than 73 million weekly listeners, and spend more time with radio each week than any other.

It’s no secret anymore—eSports has reached a level of legitimacy. Brands are rapidly seeking out any opportunity to sink their toes into the shiny eSports sand.

ESPN announced the debut of Nación ESPN, a new interactive sports talk show dedicated to covering the most relevant and diverse sports news and information tailored to young, bilingual U.S. Hispanic sports fans.

NBC UNIVERSO announced the premiere of “The Riveras,” its new celeb-reality series that follows the children of late Mexican- American music icon and reality star, Jenni Rivera on Sunday, October 16 at 10pm/9C.

WAPA América will premiere the hit Colombian narco-novela Las Muñecas de la Mafia (Mafia Dolls) on Monday, September 19, at 9pm ET/6pm PT.

Have you heard of Rule 40? It is a rule instituted by the International Olympic Committee (IOC) that regulates the rights of official sponsors and partners, and severely limits what non-sponsors can do. The official sponsors and partners are allowed to use trademarked Olympic terms, phrases, and images in their advertising. For companies that are not official Olympic sponsors or partners, certain phrases are banned, such as “Olympic,” “Rio,” “Gold,” and even “Games.”

Latino youth voices sharing positive experiences in nature are the driving force behind a new Spanish-language radio campaign Hispanic Communications Network (HCN) is launching in partnership with the U. S. Forest Service (USFS).

Nielsen announced that by mid-2017, it will provide all electronic measurement in its local television ratings across all 210 designated market areas (DMAs). Nielsen will incorporate Return Path Data from set-top boxes and other electronic measurement into local services, including the 140 TV markets currently measured by paper TV diaries. The integration of Return Path Data will pave the way for the retirement of paper TV diaries in early 2018.

Azteca America brings out the fine china for its premiere of “¿Qué Hay de Comer?” (What’s There to Eat?) – a new cooking program hosted by Omar Fierro, Marta Guzmán and Joanna Vega-Biestro that answers the eternal question: what is there to eat? 

FOX Deportes launches NFLEROS, a new NFL-themed show airing every Friday at 7:00 PM ET.

During Hispanic Heritage Month and to mark the 100th anniversary of the Columbus, New Mexico raid, Discovery en Español premieres PANCHO VILLA: SE BUSCA VIVO O MUERTO.

Getting smartphone owners to download an app is still somewhat of a challenge for a number of marketers.

Latin Hollywood Films will host the first Multicultural Television Sizzle Reel Upfronts, a series of industry events designed to spotlight independently-produced, cross-cultural programming for mainstream broadcast networks and advertisers in New York on Sept. 30th and LA on Oct. 13th.

In many respects, social media and paid search are ideal partners. One facilitates branding and engagement, while the other helps seal the deal by driving traffic, leads and sales.

Millward Brown research shows that well executed Facebook video advertising enhances effectiveness and efficiency of TV media spends.

Ahalogy has released its third annual Pinterest Media Consumption Study, a follow-up to its first-of-its-kind research from 2014—which has been downloaded by thousands of marketing industry professionals and influencers.

Lionsgate and Univision Communications Inc. (UCI) are teaming to launch a premium subscription video on demand (SVOD) service for the Hispanic movie-going audience in the U.S.

Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app.

Spanish Broadcasting System, Inc. announced that Chris Carrillo has been named Vice President and General Manager, of SBS Los Angeles supervising all operations at KLAX-FM (97.9FM LA RAZA), KXOL-FM (Mega 96.3FM), LaMusica.