Media

TeleXitos announced the network has the rights to air the iconic 1960’s television series, Batman, in Spanish.

Television advertising faces a critical moment of transition. Digital media and, in particular, digital video channels are becoming first options for consumers—and for marketers that increasingly expect television to deliver targeting and measurement capabilities similar to digital.  By Charlie Kim and Danny Hong

The Council for Research Excellence (CRE) unveiled findings from a pair of research studies designed to build on the organization’s previous work to help answer the question, “What is it to Watch TV?” in today’s multi-screen world.

Last month, CPG giant and the world’s largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G will continue to invest heavily in Facebook advertising, but found that “targeting to super-specific audiences was expensive but didn’t result in a big difference to its business.”  By Lee Vann / Capture Group

Entravision Communications Corporation announced the appointment of Jaime Jiménez to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), Los Angeles, CA

The study compares ad-supported media platforms in terms of reach, influence, engagement, trust and time spent among important demographic groups.

Videology released ‘The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising,’ a white paper highlighting the results of four recent mobile video ad campaigns as measured by Nielsen’s Digital Brand Effect study.

The FCC has declined to review a proposal submitted by the Puerto Rico Broadcasters Association and Arso’s UNO Radio Group – owner of island-wide cadenas Salsoul, Hot 102, Fidelity and NotiUno, to have new FCC application fees discounted for broadcasters in the U.S. commonwealth.  By Adam R Jacobson – Radio + Television Business Report

We all know it’s become more difficult for marketers to reach their target consumers. In the near future, socially driven campaigns will become a far more important way to reach consumers who will otherwise remain off marketers’ digital radar. Marketers need to create more remarkable, emotional or useful content to leverage the true power of social to build their brands.  By Nigel Hollis – Chief Global Analyst / Millward Brown

Edison Research has focused on understanding millennial moms in its “Infinite Dial 2016” and “The Research Moms 2015” studies. eMarketer’s Alison McCarthy spoke to Megan Lazovick, director of research at Edison, about some common characteristics of millennial moms and how they are using digital, mobile and social media.

NBCUniversal Telemundo Enterprises announced the appointment of veteran sports executive, Ray Warren, to the newly created position of President, Telemundo Deportes.

Azteca America announced the premiere of “El Beso del Escorpión” (“O Beijo do Escorpião”) on its digital platforms.

Telemundo announced the appointment of Gemma Garcia to Executive Producer of “Noticiero Telemundo.”

Univision Los Angeles dedicated its KMEX 34 studio to Ruben Salazar, a trailblazing Mexican-American journalist and former KMEX news director.

But I did not watch much of the Olympics. After reading a bunch of hoopla about how ratings were down, particularly among Millennials, I saw that clearly I was not alone. Many pundits have been saying NBC didn’t offer its programing at the right proportions on the right channels (i.e., more real-time online streaming).

In a communique to clients across the Southland received Wednesday morning, Nielsen says it has completed its impact analysis of the removal of 35 homes from the Los Angeles survey due to their failure to follow quality protocols.  The analysis, which reviewed all months in 2016, shows there was “zero impact on total radio listening.”  Reprinted with permission from RBR + TVBR, the Financial and Regulatory Voice of Electronic Media.

Kellogg’s and the National Basketball Association (NBA) announced a new marketing partnership as the official marketing partner of the NBA across Latin America.

The Olympics just concluded and it was the topic of a lot of conversation.

The growing popularity of digital video finds more and more Americans watching TV content on desktops, smartphones and tablets. This change in how content is consumed has advertisers and agencies paying closer attention to the relationship between digital video viewership and traditional TV programming, and examining how emerging synergies between the two can be used to improve brand-building opportunities and boost campaign effectiveness.

The number of persons age 2 and older in U.S. TV Households is estimated to be 301.7 million, which represents an increase of 1.6% from last year. Increases in U.S. Hispanic, black and Asian households were also seen, due to estimated increases in population growth and TV penetration.