Media

Colombia is home to a flourishing mobile market—the result of a thriving, fairly open economy as well as federal initiatives that have helped with the incremental adoption of digital media, with a strong focus on mobile access.

New findings from GfK show that US TV households are embracing alternatives to cable and satellite reception. Levels of broadcast-only reception and Internet-only video subscriptions have both risen over the past year, with fully one-quarter (25%) of all US TV households now going without cable and satellite reception.

As the clock ticks down to the Opening Ceremony of the Rio 2016 Olympic Games, Coca-Cola has its eyes set on celebrating gold.  But not just the gold found on top of the world’s most elite podium. In the 88th year of this special partnership, Coca-Cola will celebrate with fans across the world the gold feeling that comes from accomplishing something great, however simple, in an everyday moment.  

Warner Bros. Home Entertainment, Inc. has settled Federal Trade Commission charges that it deceived consumers during a marketing campaign for the video game Middle Earth: Shadow of Mordor, by failing to adequately disclose that it paid online “influencers,” including the wildly popular “PewDiePie,” thousands of dollars to post positive gameplay videos on YouTube and social media.

Social marketers in North America still find measuring ROI to be their toughest challenge.

Entravision Communications Corporation announced the promotion of Sheryl Personett to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), Denver, Colorado, effective immediately.

Nielsen presents the 2016 U.S. music mid-year report for the six-month period of Jan. 1, 2016, through June 30, 2016.

The weakness in view count as a success metric is especially true with the coveted teen, “digital native” demographic.

Fantástico announced it has secured a corporate partnership with the New York Cosmos for the 2016 North American Soccer League Fall season.

The share of digital buyers who buy via mobile is higher in Mexico than in Colombia, Chile or Argentina, according to research from digital merchant Linio.

Univision Network announced the panel of celebrity judges and captains for the second season of “Va Por Ti” (Go for It), the singing competition searching for the next Latin music sensation.

A recent study by Valassis found that 92 percent of Hispanic consumers use coupons (vs. 90 percent of all consumers) and over 80 percent decide where to shop based on those print and digital offers.

Spanish Broadcasting System announced that it has entered into a strategic content development agreement with Bunim/Murray Productions to develop and produce digital content optimized for LaMusica

In this role, Pinto will be oversee the station’s creative services including advertising, marketing and branding.

Telemundo confirmed the start of filming of its new original production, “La Fan,” starring Angelica Vale, Juan Pablo Espinosa, Ximena Duque, Jonathan Islas, Scarlet Ortiz and Gabriel Porras.

Telemundo Denver / KDEN announced that Erasmo Provenza has been named Sports Anchor for Noticiero Telemundo Denver, which airs weekdays at 4:30 PM, 5 PM and 10 PM.

A shift from offline to digital marketing spend, combined with the ubiquity of mobile, is increasing calls to businesses at an upward clip,  according to the 2016 Call Intelligence Index published by Invoca.

On a typical Monday, women (60%) are significantly more likely to say that they have too little motivations compared to men (51%).

Univision Deportes announced the Balón de Oro Awards to honor the top athletes in the Liga MX.

The Media Rating Council (MRC) issued the final version of its Mobile Viewable Advertising Impression Measurement Guidelines. Updated based in part on cross-industry input received during a 30-day public comment period in April, the guidelines provide guidance for measuring viewable impressions in Mobile Web and Mobile In-Application (In-App) environments.