The continued decline of mobile service costs and the rise in smartphone adoption will help moderately increase mobile internet usage in Mexico this year, though the country’s mobile phone uptake in general remains low compared with many of its neighbors in Latin America
Media
The State of Mexico’s Mobile Market
State of Play 2016: Trends and Developments [REPORT]
Our first annual report on how well stakeholders are serving children and communities through youth sports offers grades, the latest data on participation rates, exclusive insights, and 50+ key developments in the past year in each of the areas of opportunity identified in our seminal 2015 report Sport for All, Play for Life: A Playbook to Get Every Kid in the Game.
Larrymanía begins 5th season on NBC Universo
NBC Universo, the modern entertainment and sports cable channel premieres the fifth season of its hit reality series “Larrymanía” on Sunday, July 17 at 9PM ET/8C.
Lazer Broadcasting names Alvarez as GSM for Oxnard/Ventura, Santa Barbara and the Santa Maria
Lino Alvarez has been named the General Sales Manager for the Oxnard/Ventura, Santa Barbara and the Santa Maria Markets for Lazer Broadcasting.
Lopez Negrete presents Copa America social listening results [INFOGRAPHIC]
Lopez Negrete mapped out social conversations, identified key dialogue drivers, and identified the players and brands that created the most buzz on social media during the special tournament celebrating 100 years of the Copa America.
Interactive Content Is More Than Just an Attention-Grabber
Not surprisingly, most content marketers in North America agree that interactive content grabs a reader’s attention more effectively than static content. But, according to research, it also provides many other benefits.
Social Media and the Workplace [REPORT]
Workers use social media at work for many reasons; taking a mental break is one of the most commonSocial media influences and permeates many aspects of daily life for Americans today, and the workforce is no exception.
Univision News launches in English on digital platform
Univision News has launched an English-language section within its digital platform, UnivisionNoticias.com titled “Univision News.”
LA SEMANA DEL TIBURÓN on Discovery en Español
The most ‘fintastic’ time of the year and a staple of Discovery’s programming is back and making a huge splash! LA SEMANA DEL TIBURÓN.
Sandoval named Multimedia Journalist for Noticiero Telemundo Denver
Telemundo Denver / KDEN t announced that Melissa Sandoval has been named Multimedia Journalist for Noticiero Telemundo Denver, which airs weekdays at 4:30 PM, 5 PM and 10 PM.
Understanding Millennial Moviegoers: A Data-Driven Playbook [REPORT}
So are Millennials the future of movie-going? How often do Millennials go to the theater? What genres do they prefer? And how much do they spend on box office concessions? More interestingly Millennials are in a transitional phase of their life, so do they exhibit consistent behavior as a group?
Telemundo Station Group to launch new 5PM Newscast
The Telemundo Station Group today announced an expansion of its local news programming, unveiling plans to launch a new 30-minute newscast that will air weekdays at 5:00 PM ET / 4:00 PM CT beginning Monday, September 26 at 14 of its local owned stations.
NBC Universo to premiere “Lucky Ladies”
NBC Universo announced the exclusive premiere of the series, “Lucky Ladies,” on Thursday, June 23rd at 9PM ET/8C.
How to Use Influencers to Drive WOM [REPORT]
When it comes to the conversations that drive your brand’s sales – the back and forth of ideas and information between consumers – the person with the most influence isn’t likely a famous celebrity with a large following on Instagram – it’s your next door neighbor, your work colleague, perhaps even your teenager or your grandmother.
CNN en Español announces changes to its programming
Beginning July 1st, CNN en Español’ s audience will see changes on the screen among its most prominent journalists who will bring new programming that will strengthen the network’s original content.
Five Ways to Target Hispanic Audiences [REPORT]
For the past five years the US economy has grown at a healthy rate and most companies have enjoyed a resurgence in business, but rapidly changing demographic and technological landscapes have spurred marketers to seek out new opportunities with increasing urgency. By Chris Foley / NCC Media
Do Media Kickbacks Have Any Effect On The Current TV Upfront Market?
The whole issue of agency kickbacks from media companies now comes right in the middle of the TV upfront market negotiations.
Cinema Azteca presents True Justice: Street Wars
The new season of Cinema Azteca presents “True Justice: Street Wars” (“Justicia verdadera: Guerra en las calles”). “True Justice: Street Wars” airs on Azteca America this Saturday, June 11 at 8 pm/ 7 C.
WAPA America & Cinelatino Upfront 2016-2017
WAPA America and Cinelatino unveiled new programming announcements for the 2016-17 television season .
Telemundo Studios and Keshet International join forces
Telemundo Studios and Keshet International (KI) announced a scripted deal to co-develop and produce a new original Spanish-language series to air on Telemundo Network.