Media

Telemundo Phoenix / KTAZ announced that Jimena González has been named Co-Anchor for Noticiero Telemundo Arizona.

Univision Deportes announced a partnership with Lexus to deliver for the first time ever in the U.S. in depth, comprehensive soccer analyses.

Fútbol De Primera Radio Network (FDP) announced that broadcast sales executive Robert Pantanini is returning to Fútbol De Primera Radio Network as Executive Vice President Network Sales, effective immediately.

About 6-in-10 Americans get news from social media A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation.

The days of influence marketing solely backed by celebrities or public figures are long gone. Today, people publish their own opinions and find their voice online by publishing blogs that carry influence of the same caliber, if not more. Bloggers can engage on a personal level, strengthening influence with their audience, and in fact we are seeing higher engagement rates in some cases vs. paid advertising. But how do health marketers create an “influencer campaign” and where to start?

The Telemundo Station Group announced the debut of upgraded, individual station apps for 15 of its local Telemundo-owned stations.

NBCUniversal Telemundo Enterprises announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.

A strong ad that builds emotional and behavioral connections with consumers will not only help drive sales for the brand, but can also drive long-term brand loyalty and equity down the road.

With two weeks until the kickoff of UEFA European Football Championship, ESPN is debuting “More Than Football,” an integrated marketing campaign celebrating the world’s most competitive international soccer tournament. Starting June 10, the month-long event will feature 51 matches in 10 cities throughout France.

Sports Broadcaster, Fernando Fiore, takes soccer fans on a trip with the show, “DE VISITANTE,” Friday, May 27th at 9pm ET / 6pm PT on FOX Deportes.

Being able to see product pictures via a smartphone or tablet device is the most important mcommerce-related capability, according to US shoppers.

Univision News has announced the promotion of María Martínez-Guzmán and Gabriela Tristán.

Call it a one-two punch to advertisers and content providers. With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multitasking while watching television continues to rise, while cord-cutting also accelerates.

Way before the first World Cup in 1930 & UEFA Cup in 1960, there was the Copa America – the oldest international soccer tournament in the world, played for the first time in 1916. Now in 2016, the U.S. will host the first ever Copa America outside of Latin America’s borders.  The countdown is on for the U.S. to take center stage for the biggest soccer event of the century: Copa America Centenario. An unparalleled best-in-class event, after 1994 FIFA World Cup, the Copa America Centenario will become a milestone in America’s history for embracing diversity, sports and tradition.  By Vicente Navarro, VP of Business Development at AC&M Group

The biggest international box-office hits return to Spanish-language television on Cinema Azteca, a reinvigorated program that each weekend broadcasts the most exciting action films so that Azteca America’s audience can enjoy the best in cinema.

NBC UNIVERSO announced the return of the network’s first original scripted series created for the U.S. Hispanic market, “El Vato” Season 2, starring regional Mexican singer, El Dasa during Upfront week.

Telemundo announced a development and production deal with the Jenni Rivera estate to produce a number of series and specials inspired by superstar music artist Jenni Rivera.

Univision Network announced its latest telenovela “Tres Veces Ana” (The Three Sides of Ana), which is set to premiere with a two-hour episode on Monday, May 23rd from 9-11 p.m. ET/PT (8-10 p.m. CT) on Univision Network.

The United States Tennis Association (USTA), the national governing body for the sport of tennis in the U.S. has partnered with LimeGreen Moroch to help strengthen its multicultural marketing initiatives.

ESPN Deportes are presenting a multiplatform live coverage of top-rated tournament finals this summer – UEFA Europa League, Copa del Rey, German Cup and UEFA Champions League – from May 18 through May 28.