Media

Extreme Reach is an enterprise software company that helps clients leverage video assets across linear TV and digital video. eMarketer’s Patricia Orsini spoke with Melinda McLaughlin, CMO of Extreme Reach, about how the company helps clients make sense of and use technology to ensure their ads reach consumers in the most targeted and efficient way.

Netflix and Univision Story House, Univision Communications Inc.’s (UCI) new development and production arm, announced that they will co-produce a boundary-breaking drama series, “El Chapo,” based on the life story of one of the world’s most notorious criminals.

AIRE Radio Networks, a division of Spanish Broadcasting System, announced the appointments of Michelle Marino to Senior Vice President of Network Sales, and Erika Marrero to Vice President of Network Sales, reporting to Elisa Torres, Head of AIRE Radio Networks, effective immediately. 

How can the importance of social media in Millennials and teens’ lives be stated?

Univision Communications Inc. (UCI) hosted its annual Upfront presentation on May 17th to unveil its 2016-17 programming line-up and highlight how UCI’s comprehensive portfolio.

In conjunction with NBCUniversal’s Upfront presentation, TELEMUNDO and NBC UNIVERSO announced a robust lineup of new programming for the 2016-2017 season

Univision Communications Inc. (UCI) announced the selection of AOL to support the company’s linear programmatic TV ad buying efforts.

beIN SPORTS announced upcoming programming plans, including enhanced broadcast strategies for both channels, beIN SPORTS and beIN SPORTS en Español, during its 2016 Upfront event.

CNN en Español announced a new and enhanced lineup that continues to build on the network’s strategy of offering a multiplatform news network with fresh and original content, live breaking news programming, CNN Films and documentaries, CNN en Español Red Room, an interactive and social media space, and CNN en Marcha, a mobile interactive social media hub that travels to important venues all over the U.S.

Discovery U.S. Hispanic announced its networks’ 2016-2017 Upfront slate, expanding on popular genres such as adventure and motors for Discovery en Español as well as home and family on the female-focused Discovery Familia.

NBCUniversal Telemundo Enterprises held a private concert exclusively for its advertising clients tonight at The Manhattan Center’s Hammerstein Ballroom in New York City to celebrate TELEMUNDO’s successes this past year.

Schramm Marketing Group announced the upcoming June launch of its newest venture, Fantástico, the free, hyper-local, mobile-optimized site that provides Latino consumers with a ticket purchasing experience that is entirely in Spanish from homepage to checkout.

Instagram influencers who have the most followers don’t necessarily garner the most “likes” and comments. Research from Markerly revealed that users who sign up for Markerly’s network with fewer than 1,000 followers get more “likes” and comments on average than those with more than 10 million followers.

Univision Communications Inc. (UCI) announced the launch of Univision Story House, a new content development and production venture that will produce original content for UCI’s portfolio of owned networks as well as third party networks and platforms

Azteca America, which announced at its Upfront last month that it would be incorporating Real-Time Participatory Media (RPM) into its programming, has signed its first sponsor for the service.

“Viernes Futbolero Tiempo Extra,” the 30-minute live local show, celebrates its on-air anniversary on KAZA.

Univision Network’s “Despierta America” (Wake up America) celebrated its 19th anniversary with a special LIVE magical broadcast from Walt Disney World Resort in Florida.

For many Americans, smartphones are as much a necessity in their daily lives as the air they breathe and the food they eat. These devices are constant companions, helping us take care of just about everything we need to do each day—watching our favorite shows and movies, keeping up with our friends, learning new languages and managing our finances.

Welcome to the 8th episode of #TotalMarketTalk, a Digital series created by NGL Media and NGLC exclusively for HispanicAd.  In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Ana Flores, CEO & Founder and Roxanna Sarmiento, COO & VP Client Services of Latina Bloggers Connect.

Three-quarters of US female social media users visit brand websites, apps or social media accounts at least a few times a week, according to February 2016 research. Almost a third do so daily.