Media

The National Geographic Society announced that Emma Carrasco will take on the newly created position of chief marketing and communications officer and senior vice president of global strategy.

But is there value in advertising on VOD in conjunction with linear TV?

The Association of National Advertisers (ANA) stated its strong opposition to the proposal of the Federal Communications Commission (FCC) to allow consumer electronics manufacturers and other developers to make set top boxes that can provide access to multichannel video programming.

Roots Media Inc. announced it has entered into a strategic partnership with EFTR, Inc., operator of a network of 22,000+ catering and food trucks in 18+ states, to exclusively offer advertising on their vehicles.

The  ClickZ  Intelligence report about the State of Mobile Advertising 2016, produced in partnership with Search Optics, is based on a global survey of more than 400 marketers and digital professionals.

In a recent conversation, Graham Page, Head of Global Research Solutions, described chatter on social media as “horrible data”. In doing so, he was alluding to the fact that the data is inherently messy but also subject to many different influences. If you want to make sense of trends in social data, you have to be able to turn that horrible data into meaningful data.

Univision Communications Inc. (UCI) announced it will be forming the Fusion Media Group (FMG). FMG will serve as the multi-platform destination for the new, rising American mainstream, delivering content that embodies the audience’s shared values and passion points across all platforms.  In a related step, UCI has reached an agreement with ABC to become the sole owner of FUSION, the joint venture the two companies launched in October 2013.

Calvo will oversee the Fútbol de Primera’s sales force as it continues to move forward with its offering of FDP’s exclusive soccer opportunities including this summer’s Copa America Centenario to be played in the US; 2017 FIFA Confederations Cup, 2018 FIFA World Cup Qualifying and all the games of Mexican National Team .

Fútbol de Primera Radio and Univision Radio announced today a multiyear broadcasting agreement in key markets, including New York, Chicago, Dallas, San Diego and Austin.

It’s undeniable that Americans are spending more time watching digital video on their computers and smartphones, while spending less watching traditional TV.

NBC Universo announced he premiere simulcast of “El Vato,” starring Regional Mexican star El Dasa to air on NBC Universo and Telemundo this Sunday, April 17 at 10pm/9c, after the premiere of “La Voz Kids.”

Azteca America kicked off the New York leg of its “Game On!” 2016-2017 Upfront tour by announcing a roster of entertaining family game shows, adventure reality programming, thrilling dramas and spectacular sporting events as well as innovative ways to reach consumers through a new advertising production arm.

The Interactive Advertising Bureau (IAB) eleased “Multiscreen Video Best Practices,” a research report created in partnership with Millward Brown Digital and Tremor Video, showing that 10-second mobile video ads have greater brand appeal and persuasion potential for Millennial audiences. In comparison, 30-second spots outrank their shorter brethren in those same categories among consumers age 35 – 54.

NBCUniversal Telemundo Enterprises announced it will present global superstar, Jennifer Lopez at a private concert exclusively for its advertising clients on Monday, May 16, 2016 at 6pm at The Manhattan Center’s Hammerstein Ballroom in New York City to celebrate Telemundo’s successes this past year. 

Telemundo 40 Río Grande Valley / KTLM announced that Martha Alicia López has been named Video Journalist for Noticias Telemundo 40, which airs weekdays at 4:30 PM, 5 PM and 10 PM.

ESPN has appointed Freddy Rolón vice president and general manager of ESPN Deportes via television, online, print, radio and mobile.

MH Media, a division of the Miami Herald Media Company (MHMC), announced the appointment of Michael Vinales as Hispanic Marketing Specialist.

Even as in-car audio use continues to evolve, Americans remain “button punchers.” Nearly 75% of those who consume audio in the car are likely to switch at least occasionally over the course of their commute.

With the convenience and personalized benefits offered by on-demand program viewing, it’s no surprise that VOD is fast becoming a part of daily viewing habits for many around the world, regardless of age.

Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily. But more than a third said they never did, according to research.