Media

Tribes were best explained in author Seth Godin’s 2008 book of the same name, when he described them plainly as “any group of people, large or small, who are connected to one another, a leader, or an idea.” By this definition, everyone you know is a participant in countless tribes.

Univision Communications Inc. announced the creation of a new Univision Corporate Social Responsibility Council, and an external Corporate Social Responsibility Advisory Board, as well as a realignment and expansion of the Company’s Community Empowerment and Social Impact teams.

Media Vista Group has named Elio Aguilar as General Manager of Univision Kansas City, responsible for all aspects of station sales and management in the Kansas City DMA.  

As consumer preferences and habits for smartphone usage continue to shift, Millennials are driving the increased usage of video calling as a preferred application among smartphone users.

Top U.S. and Latin American digital influencers converge at the 2016 Annual Conference, AHAA 20/20: The Future in Focus. AHAA: The Voice of Hispanic Marketing confirmed three high ranking digital influencers to sit on a panel at the 2016 conference taking place at the Nobu Eden Roc Resort in Miami on April 20. These digital superstars include Luis Balaguer, founder and CEO of LatinWe, who shares the stage with other panelists focusing on the art of influencer marketing and how brands can achieve the most organic results through these partnerships.

Telemundo announced  the appointment of Mara Arakelian to Senior Vice President of Talent Management. In her role, she will lead a unified talent strategy across all divisions of NBCUniversal Telemundo Enterprises, including the Telemundo Network, Telemundo Studios, NBC UNIVERSO and the Digital platforms. 

Telemundo 48 Area de la Bahia / KSTS today announced that Arlen Fernández has been named Reporter for Noticiero Telemundo 48 at 5:30, 6 and 11 PM.

Since last February, the average quarter hour (AQH) audience for audio has grown 13% in the portable people meter (PPM) markets among persons aged 6 and older. This year-over-year growth in audience reflects a significant improvement in our PPM measurement system.

“The Local Vote 2016” is a 12-week effort designed to capture Americans’ most current political viewpoints and voting preferences within 10 individual states, two weeks prior to key primary elections – delivering unprecedented insights and value to political advertisers’ radio campaigns during a crucial decision-making time for voters.

Collective Bias published results of a large-scale national survey investigating how U.S. consumers’ online behaviors impact in-store purchase decisions.

Comcast Cable announced the promotion of Javier Garcia to Senior Vice President and General Manager of Multicultural Services.

Digital ad spending in Latin America is set to reach new heights this year, according to eMarketer’s latest forecast for ad spending around the world. In Mexico, for example, digital will account for nearly a quarter of total media ad spending this year.

Telemundo Network announced it named Mario Ruiz as Senior Vice President of Music and Entertainment Projects, effective immediately.

Ms. Ruiz joins the Agency as Social Media Director. She will manage a growing staff in Casanova’s California, New York, and Detroit offices.

Univision Deportes partnered with Major League Baseball to bring the league’s upcoming Mexico City Series to U.S. viewers.

Has America become a marathon nation when it comes to video content consumption? Indications point to “yes.”

Binge viewing has not slowed down in 2016. Streaming services’ plot to keep us on our couches for as long as possible is working.

Lynn Ponder, award-winning social media influencer and founder of WebCityGirls.com, is creating a virtual movement centered on the launch of a digital campaign, which is based on the reveal of a SECRET. Determined to make her dream of sharing this SECRET come true, Ponder reached out to Gaby Espino for her support in social media.

Univision Deportes kicks off coverage of this summer’s historic 100th year anniversary edition of Copa America Centenario with a programming lineup centered on and leading up to the biggest sporting event of the year in the America

Univision New York WXTV 41, part of Univision Communications Inc. (UCI), was honored on Saturday, March 19th with eight Emmy Awards by the National Academy of Television Arts and Sciences’ New York Chapter.