Media

Univision New York WXTV 41, part of Univision Communications Inc. (UCI), was honored on Saturday, March 19th with eight Emmy Awards by the National Academy of Television Arts and Sciences’ New York Chapter.

Univision News announced the appointment of Chris Peña as Senior Vice President of Local Media Television News.

Radio Ink announced the winners of the 2016 Medallas de Cortez Awards. The awards are named in honor of Raoul Cortez, who founded KCOR, the first Spanish-language station in the United States, in 1946.

Jose Dante Para is the CEO of Prospero Latino. He’s a Democratic strategist and was a senior advisor to Senate Majority Leader Harry Reid. As the opening keynote speaker at the Radio Ink Hispanic Radio Conference, Tuesday, Para told attendees political candidates need to use radio and, he said, the R.O.I. candidates get from radio is huge.

At Radio Ink’s Hispanic Radio Conference, Tuesday, on a panel about how to target that highly influential millennial generation, Garcia said not only should managers not be afraid to put millennials in important positions in their radio station, they should also embrace digital. We asked Garcia to tell us about his successes with digital. 

Phillip Gabbard spent years in radio selling the product. Today he works at inMEDIAto Media Consultants & TuVisionCanal.com and spends millions of dollars a year on radio. He believes in radio and says he can easily provide his clients with measurable results from his radio buys.

Former Katz Executive Bob McCurdy is now running his own company called Uppingthevolume.com. On Wednesday, at the Radio Ink Hispanic Radio Conference, McCurdy presented new data on the power of radio.

Marketers invested $5.7 billion in Hispanic media in 2015, down 6.6% from 2014 according to the new Jack Myers TomorrowToday Hispanic Media 2016 Data and Long-Term Forecast.  The MyersBizNet Hispanic media report projects marketers will increase spending 7.9% in 2016, with average annual growth of 1.3% through 2020.

The outlook for advertising revenue among Spanish-language television networks this year looks quite solid. MyersBizNet predicts a 3.7 percent increase from 2015, crossing the $2.5 billion annual revenue threshold for the first time.

Telemundo Las Vegas / KBLR announced that Alejandra Ortiz has been named News Co-Anchor for Noticiero Telemundo Las Vegas, which airs weekdays at 5:30 PM, 6 PM and 11 PM.

The campaign features an interactive “El Señor de los Cielos” video game, accessible via Telemundo.com and Facebook, and more digital content, including more than 30 exclusive pieces as well as talent appearances around the country giving fans a chance to interact with the series’ stars.

This report analyzes the current state of Hispanic digital journalism in the United States by studying online newspapers published in the country.  This research aims to identify Hispanic cybermedia and their characteristics by analyzing a series of general and specific  indicators.

Radio boasts the broadest mass reach among all media* while simultaneously affording narrow targeting capabilities through numerous program formats and networks.

Digital buyers worldwide are turning to social networks for a variety of things, like reading reviews and staying on top of fashion trends.

Noticias Telemundo announced the addition of journalist and anchor Luis Carlos Vélez as co-anchor of “Noticiero Telemundo Fin de Semana” alongside journalist Felicidad Aveleyra, starting this Saturday, March 19 at 5 PM E/4 C. 

Despite a rapidly evolving media landscape where consumers have more choices than ever in the way they consume video entertainment, traditional TV still reigns as the preferred platform globally.

Telemundo Phoenix / KTAZ announced that Paola Morales has been named Multi-Media Journalist for Noticiero Telemundo Arizona, which airs weekdays at 4:30 PM, 5 PM and 10 PM and is simulcast on Telemundo Tucson / KHRR.

The Utah Broadcasters Association, in collaboration with Salt Lake City TV and radio broadcasters, worked to showcase the power of local advertising. In a very competitive auto market, the Ken Garff Auto Group needed to engage buyers across the entire sales funnel and select an ad strategy that would most effectively reach its consumer segment.

One of the most influential Latino filmmakers is joining a powerful roster of CMOs, authors, entertainers, media executives and researchers who are at the forefront of change and innovation in their industries. AHAA: The Voice of Hispanic Marketing is excited to announce its latest keynote speaker at its Annual Conference at the Nobu Eden Roc in Miami: Roberto Orci, the billion-dollar filmmaker behind some of the decade’s biggest films including Mission: Impossible III, Eagle Eye, Transformers, Transformers: Revenge of the Fallen, Cowboys and Aliens and the Star Trek films.

Entravision Communications Corporation launched an APP for El Show de Erazno y la Chokolata.