Media

Matt Neidl will lead US Multicultural and LATAM sales for the organization.

Liberman Broadcasting, the owner and operator of the Estrella TV network, announced that Mexican journalist Pedro Ferriz Hijar has joined the company as news anchor of Cierre de Edición, the network’s leading national evening newscast.

The Hollywood Chamber of Commerce announced that Maná will be honored with the 2,573rd star on the Hollywood Walk of Fame on Wednesday, February 10, 2016 at 11:30 a.m. PST. The star in the category of Recording will be dedicated at 7060 Hollywood Boulevard in front of Live Nation.

Telemundo Houston / KTMD  announced that Carlos Robles has been named Meteorologist for Telemundo Houston’s weekday newscasts, Noticiero Telemundo Houston at 4:30 PM, 5 PM and 10 PM.

ESPN Deportes will offer exclusive live coverage across all platforms of the 2016 Caribbean Series from Santo Domingo, Dominican Republic, starting on Monday, February 1 at 1:50 p.m. ET

The latest findings from Horowitz Research’s Multiplatform Content and Services, Wave 2 2015 survey reveal that streaming services, like Netflix and Hulu, have been catalysts for increased television viewing: A third (31%) of over-the-top (OTT) viewers report watching more TV overall compared to five years ago. The data show that streaming services may even drive viewership back to live TV. Among OTT viewers, 31% say they began watching past episodes of some shows online and then switched to viewing the current season live.

The hard-hitting action and on-field heroics have also had a strong multicultural impact—especially among Hispanic viewers, who, according to Nielsen third-quarter Total Audience Report, spend an average of nearly 110 hours per month tuning in to live and time-shifted TV and represent more than $1 trillion in spending power.

NBC UNIVERSO announced the network premiere of the first season of “Top Chef Mexico” on Thursday, Feb. 18 at 9pm/8c.

Your online audience is easily distracted, but that doesn’t mean they don’t care about your brand. Life gets in the way sometimes.

Antena 3 internacional began transmitting in HD in the Americas.  Atres Series changes their corporate image and now is branded as Atreseries.

Mobile accounted for more than half of digital ad spending in 2015, and marketers continue to see increased value in mobile advertising. While there are benefits, there are challenges too, according to Q3 2015 research.

To celebrate a decade of talent, beauty and behind-the-scenes drama, Univision Network’s “Nuestra Belleza Latina” (Our Latin Beauty) dials it all up a notch with its first ever VIP edition.

STRATA announced  it has partnered with National CineMedia (NCM), America’s Movie Network, to allow agencies to buy cinema advertising in the Spot marketplace for the first time. 

In an era of social media dominance, it comes as no surprise that visual content reigns supreme. The Latina social influencer community, in particular, distinctly prefer visual platforms like Snapchat, Instagram and Pinterest. Why?

From la música to las noticias, Hispanic American adults are avid radio listeners. In fact, 97% of this population tunes in each week. And since 2011, the weekly national Hispanic radio audience has grown 11% (from 36.5 million to 40.4 million).

Univision Communications Inc. (UCI) announced the appointment of Alejandro Nieto Molina as senior vice president and general manager, Radio

Telemundo 47 New York / WNJU announced the addition of two more journalists to its growing news roster.

Digital media has reached parity with TV as a primary information source about presidential candidates (61% for both digital and TV) and political issues (67% for digital vs. 69% for TV) among registered U.S. voters, according to “The Race for the White House 2016: Registered Voters and Media and Information During the Primaries,” a new research study from the Interactive Advertising Bureau (IAB).

UniMás is set to premiere the series “Lady, La Vendedora de Rosas” (Lady, The Rose Seller), a powerful, bittersweet story based on the real life of Colombian child-star Lady María Tabares.

Telemundo announced that its local Telemundo-owned stations will hold local voter registration drives this year across the United States to help raise awareness about the importance of civic participation and help increase the number of Hispanics who register to vote.