Media
How many shows must one buy to reach the majority of weekly podcast listeners in the U.S.?
When advertisers look at the podcasting space, they are met with the reality of a world filled with hundreds of thousands of shows, many of which have valuable, loyal audiences. All across the spectrum there are effective podcasts targeting niche audiences that can really pay off for the right advertiser. If, for instance, one is selling small-batch, high-end whiskey, one can advertise on shows for people who are interested in such.
Roman To Support Lara At TelevisaUnivision
Now, it is known that the company's Regional President for the eastern region, Antonio Roman has been elevated to EVP of Local Media Sales at TelevisaUnivision. He will oversee all revenue for TV, radio and digital and report to Lara, now President/Local Media, while all of the local sales executives will report to Roman.
5 Benefits of CTV Advertising
CTV advertising is without a doubt one of the best channels to target advertisements to users who are more apt to show interest in your product or service. It reaches wide audiences and allows for precise targeting. Below are five reasons why you should leverage this channel opportunity today.
ESTRELLATV launches `CINE ESTRELLATV’ and `CINE DE FAMILIA’
EstrellaTV kicks off its summer weekend programming with the debut of two Sunday movie series, Cine EstrellaTV starting this Sunday, May 28 at 9 p.m./8 p.m. CT, and Cine de Familia, on Sunday, June 4 at 9 p.m./8 p.m. CT. The series will continue on Sundays throughout the summer, with Cine de Familia on the first Sunday of every month, and Cine EstrellaTV on all other Sundays.
No Turning Back: AI Is the Future of Social Media
Just as we've witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media — one that I believe has the potential to completely disrupt what we consider social media to be. Artificial Intelligence (AI) is fundamentally changing the way we interact with the Internet, and in the coming years it's going to shape social media, and the way people use it, more than any other variable.
Jesus Lara To Lead Radio and TV at TelevisaUnivision
In January 2017, he joined what was then Univision Communications as GM of Digital, Content and Entertainment for its radio division. Today, he's President of Radio for TelevisaUnivision, overseeing what is branded as the Uforia Audio Network.
FUSE MEDIA partners with LA Latino International Film Festival
Fuse Media announced its partnership with the Los Angeles Latino International Film Festival (LALIFF) which will provide viewers of its FAST channel Latino Vibes with exclusive access to premium Latino content.
Radio Listening on a Radio Set
Until rather recently, the word “radio” could be used interchangeably to denote either the device -- the ‘radio set’ -- or the sounds emanating from that set. There was only one way to listen to radio and that was on a radio.
International Stars join Telemundo’s ‘LA COPA ES NUESTRA’ campaign ahead of FIFA Women’s World Cup Australia & New Zealand 2023 [VIDEO]
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, released a star-studded TV spot as part of its marketing campaign “La Copa Es Nuestra / The Cup is Ours,” featuring World Cup champion Alex Morgan, forward for the United States Women's National Soccer Team; rising star Linda Caicedo, forward for the Colombia Women's National Team; Barcelona’s and Spain’s all-time top scorer Jennifer Hermoso, forward for the Spain Women’s National Team; and Argentine star goalkeeper Vanina Correa.
Influential Latino film director León Ichaso passes in L. A.
León Ichaso, the Latino film director who had a hand in the influential television series “Miami Vice,” passed away yesterday in Los Angeles, CA., where he lived.
BODEN Helps Brands Tap the Power of the Mamiverse
Latina moms are an ever-present force in the lives of their family unit, shaping its core values and identity, driven by a deep-seeded relationship with la cultura. They work hard, love harder and oftentimes appear to truly do it all. But this passion and perseverance extends well beyond the home.
Facebook Waning, TikTok Gaining Among U.S. Moms [REPORT]
It’s May and that means Moms are on our mind, having just celebrated Mother’s Day and released our Moms and Media 2023 study. The report combines data from a sample of U.S. Moms from Edison’s Infinite Dial® (sponsored by Amazon Music, Wondery and ART19), with recent data from an additional online survey of Moms. One top-of-mind finding fresh from this latest report is that fewer Social Media Moms are using Facebook most. Among Moms who use any social media, 54% say they use Facebook most. Notably, back in 2017, a solid 72% of Social Media Moms cited they used Facebook most. As the graph below illustrates, Facebook’s dominance has been trending downward.
Canela Media enters into Co-production Deal with Hemisphere Media Group
Canela Media announced an exclusive two-year partnership with Hemisphere Media Group, Inc. The partnership aims to co-produce original films in 2023 and 2024.
Telemundo NBCUniversal 2023-24 Multiplatform Programming Line-up
Telemundo / NBCUniversal Telemundo Enterprises revealed its upcoming 2023-24 multiplatform programming lineup, featuring powerful offerings across entertainment, news, and sports content, as well as new details for Tplus productions on Peacock. At its upfront presentation next week, the network will invite brands to “Come With Us” as Telemundo and NBCUniversal celebrate Latinos, and welcome marketers to activate in recognizing their vibrancy, diversity, and far reaching influence in American culture.
Podcasters are more influential than traditional Influencers [REPORT]
The growing popularity of podcasts is an indicator of the changing landscape of media entertainment, as more people are tuning in regularly to listen to their favorite podcasters. In turn, podcasters are becoming deeply entrenched in the cultural zeitgeist. MAGNA’s Media Trials unit joined forces with Vox Media to explore this emerging phenomenon; in particular, what is it about podcasts that resonates with people and how.
U.S. Podcast Advertising Revenue Report: 2022 Revenue & 2023-2025 Growth Projections
The seventh annual IAB U.S. Podcast Advertising Revenue report, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2025.
Internet Usage Among U.S. Moms is Up as they Rely on Tech and Flock to TikTok [REPORT]
Moms in the U.S. are spending more time on the Internet, increasingly embracing digital devices, and using TikTok more, according to this year’s Moms and Media 2023 report from Edison Research.
Listening and Watching: YouTube Audio Consumption on Internet-Connected TVs
We recognize that many people listen to the audio content on YouTube, regardless of the video engagement. We have seen YouTube transform from a video-only service to a video-first platform which consistently delivers audio content via music and music videos. Listening to “music and music videos on YouTube” has always been counted as an audio source in Share of Ear®, our syndicated service that measures all types of audio consumption.
Estrllaa Media Showcasing 2023 UPFRONT VIRTUAL PRESENTATION
Estrella Media said it has become a growth leader in Spanish-language Free Ad-supported Streaming Television (FAST) programming. The company's double-digit year-over-year growth was central to its 2023 IAB NewFronts and Upfront presentations.
Quality of Spanish-Language and International TV Content is Key
The new report finds 76% of Latinx TV content viewers subscribe to at least one SVOD service, compared to 67% of consumers overall. When considering password-sharing and promotional bundles, over 8 in 10 Latinx have access to at least one SVOD. Netflix, Amazon Prime, Disney+, Peacock, and HBO Max top the list of most popular subscription streaming services among Latinx, with over half having access to each.
