Media

As the senior vice president of global strategy at cross-device services firm Tapad, Nick Jordan oversees product decisions and works with advertisers and publishers on broader initiatives. Jordan spoke with eMarketer’s Lauren Fisher about cross-device targeting moving onto newer arenas like television and the internet of things (IoT).

The Mobile Marketing Association (MMA) announced the release of the 2015 Mobile Trends Report. As a retrospective of this year’s best work and most notable mobile strategies, the report reveals a clear and persistent focus by mobile marketers on deepening human relationships and leveraging the best that mobile has to offer to do so.

U.S. Millennials prioritize social over other forms of media, with 71% using social media daily, or watching online video (76%). This age group is also the most likely to adopt new buying methods such as mobile payments with 9% of U.S. millennials using mobile payment applications daily. They also continue to consume media in traditional ways (e.g. TV, radio) but with much lower frequency than older generations.

The app was launched in an effort to address the underserved needs of the Latino “Millennial” smartphone user.

Take a moment to consider the differences between the TV ad experience and the online ad experience. Watching TV is associated with sitting down and kicking back. Viewers may have a phone or a beer in their hand. It’s a passive experience and the ads are par for the course. In real-time viewing situations, commercial interruptions are beyond the audience’s control.

Telemundo Studios announced the kickoff of production of “Eva La Trailera” marking the return to Telemundo screen of acclaimed Mexican actress Edith González.

Cinelatino spreads the joy of the holidays all month long. Each night from December 1st through Christmas Day, viewers can enjoy a spectacular lineup of holiday themed movies which will culminate on December 24th and 25th with a two day marathon of some of the best and most-beloved Spanish-language Christmas films.

Univision Communications, Inc. (UCI) announced that Tonia O’Connor has been promoted to the newly created position of chief commercial officer and president of Content Distribution.

Anheuser-Busch will continue as the Official Beer Partner of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League).  As part of the agreement, Anheuser-Busch will also expand its marketing partnership to include USA Basketball and the league’s Hispanic marketing initiative, Noches éne-bé-a.

Univision Deportes announced the contenders for the second annual Premios Univision Deportes (Univision Sports Awards). Nominees include top athletes and teams from the leagues and sports that U.S. Hispanics care about most.

Combate Americas, the first-ever U.S. Hispanic Mixed Martial Arts (MMA) sports franchise founded by Ultimate Fighting Championship (UFC) co-creator Campbell McLaren

ESPN relaunched its signature Spanish-language websites, delivering newly revamped sites for fans across Latin America and Spanish-speaking fans in the U.S. and around the world.

At the dawn of the smartphone age, US Hispanics stood out as early adopters. Now that the population in general is converging at a high rate of smartphone ownership, one must look harder to see distinctive aspects of Hispanics’ mobile usage.

MAGNUS Media announced the inception of MAGNUS Sports, a fully integrated division dedicated to the worldwide representation of major athletes.

Turns out the stereotype of selfie-obsessed, share-happy Millennials might be flawed

Does the sound of an accordion make you long for Tango? When was the last time you watched a Boca-River game? Or are you tired of the viruses that come from watching TV on a laptop? If you’ve answered yes to any of these questions, you’ll be thrilled with a new offering from YuppTV.

Cinelatino will air the event live from the “Teatro de la Ciudad Esperanza Iris” in Mexico City on Wednesday, November 25, at 9:30pm ET / 6:30pm PT. Cinelatino will bring viewers all the excitement from the red carpet with interviews and special commentary beginning at 8:30pm ET/ 5:30pm PT.

The Latin Explosion: A New America celebrates the music, the artists and the visionaries who have pioneered this sea change, exploring how the growing Latino community is impacting American culture for the better. Anchoring the film are exclusive interviews with the musicians at the center of Latino power and influence in this country, including Gloria Estefan, Marc Anthony, Jennifer Lopez, Pitbull, Ricky Martin, Romeo Santos, members of Los Lobos, Rita Moreno, Jose Feliciano and others. They talk about their lives and music, as the film celebrates their mega crossover hits that have defined the American experience and set the stage for the “Latin Explosion” in all aspects of American life.

No other event inspires, entertains and unites hundreds of millions of people around the globe like the Olympic Games; this athletic competition sustains us for a two-week period when 88 countries come together to display athletic prowess in the name of personal achievement, patriotism and honor.

The new wave of influencers—stars on Instagram and YouTube, as well as other channels—say that when it comes to working with brands, money is not their only object. Creative freedom matters more.