Media

While TV advertising once meant only broadcast or cable seen on a television set, only a third of companies in this Forbes Insights/Simulmedia survey define television advertising that way now. Half consider TV advertising to be linear advertising (broadcast or cable) seen on any device, and a fifth think of it as any video on any device.

Cisneros Media Distribution (CMD) announced the U.S. premiere of the telenovela “Amor Secreto” [Secret Love] on Estrella TV. 

Social media users say sponsored social messages are equally—if not more—effective as other types of marketing tactics, according to the results of a July 2015 survey. Even newer platforms such as Periscope and Snapchat ranked higher than more mature tactics like search or print ads.

TV stations are still figuring out how many resources are needed to fill their digital platforms. Many executives do agree about a need for more content, which is what digital media consumers now expect.

Fabregas will replace Dominic Fails who was recently promoted to senior vice president of Local Media Sales for Univision Communications Inc. Fabregas will report to Doug Levy, senior vice president and general manager at Univision Chicago.

Univision Communications Inc. (UCI) launched Univision NOW, a new direct to consumer service available on iOS, Android and web with a monthly or annual subscription fee.

Centroamérica TV, the official channel of the Central American community in the U.S, will air two key qualifying matches for the 2018 World Cup in Russia: Panama vs. Costa Rica and El Salvador vs. Canada.

Spanish Broadcasting System, Inc. (SBS) announced that Elisa Torres will head the Radio Network division effective immediately.

Univision Communications, Inc. (UCI) announced that Isaac Lee has been named to the newly created position of chief news and digital officer, with additional responsibilities over Multicultural and Music and maintaining oversight of the News and Digital divisions.

Consumers are living in a digital era, with a variety of things readily accessible to them via different channels. However, when it comes to finding discounts and coupons, newspapers are their primary source.

NBCUniversal Telemundo Enterprises announced  that it has secured the services of acclaimed soccer announcer Andrés Cantor through the 2022 FIFA World Cup Qatar™.

Telemundo Denver / KDEN announced that Pamela Padilla has been promoted to News Anchor, effective immediately.

Yahoo! Inc. released results of a new online survey that shows a clear racial divide over how Americans feel about the effect of the Internet and social media on politics. While voters overwhelmingly feel that social media and the internet spread misinformation (83%), the findings show that minority voters are especially likely to feel technology has made the American political debate more representative.

NBCUniversal Telemundo Enterprises announced “Tu Dinero es Tu Futuro” (Your Money is Your Future), a company-driven financial education initiative designed to support financial literacy among Spanish-language viewers.

NBC UNIVERSO announced the premiere of Heroes, starting Wed., Nov. 18, at 8 p.m. ET/PT. This marks the Spanish-language debut of the epic sci-fi series on U.S. television. Created by Tim Kring,

Cisneros Studios announced an agreement with TELEMUNDO for the production of the new show, “Ya Era Hora con Erika y Eduardo” [It’s About Time with Erika and Eduardo], hosted by renowned entertainers Erika de La Vega and Eduardo Videgaray.  The new program, which also features the special participation of Boris Izaguirre, will premiere this coming Sunday, November 15th, at 10:00 PM Eastern / 9:00 PM Central.

Flavio Morales has been named Executive Vice President, Endemol Shine Latino, U.S. Initiatives, it was announced by Cris Abrego and Charlie Corwin, Co-Chairmen and Co-CEOs of Endemol Shine North America.

Latinos are highly social, and while there is a fairly robust community of Latino influencers that brands can work with, there is still a lot education that needs to be done between brands and clients who do not have a full understanding of the Latino market. Below are a list of six tips for engaging with Latino influencers.

Social media marketing has become an essential component of every marketer’s strategy as people look to their newsfeeds, YouTube, and Twitter stream for engaging content.

It’s a common debate for businesses: Who should be responsible for corporate social media activities?