Latinos are highly social, and while there is a fairly robust community of Latino influencers that brands can work with, there is still a lot education that needs to be done between brands and clients who do not have a full understanding of the Latino market. Below are a list of six tips for engaging with Latino influencers.
Media
6 Tips For Working With Latino Influencers
Influencers And Social Video Inspire Consumers, Drive ROI
Social media marketing has become an essential component of every marketer’s strategy as people look to their newsfeeds, YouTube, and Twitter stream for engaging content.
Who Should Manage Corporate Social Media?
It’s a common debate for businesses: Who should be responsible for corporate social media activities?
Fails named SVP of Local Media Sales at Univision
Univision Communications Inc. (UCI) named Dominic Fails senior vice president of Local Media Sales, effective immediately. He will report to UCI’s Chief Local Media Officer, John Eck.
2nd Annual Hispanic Influencer Summit
More than 75 of the most influential names in social media, including Werevertumorro, Yuya, Wereverwero and Lele Pons, will be on hand to interact with brands and platforms about how to generate forward thinking that will effectively and authentically reach U.S. Hispanics, who are more likely to use social media than the rest of the population.
Short Sleeves, Crest Logos And The Soccerfication Of The NBA
When the 2015-16 season tipped off last week, about 22% of the league’s roster spots were held by foreign-born players. That’s significantly ahead of the NFL’s 0.65%, and not too far behind the MLB’s 26.5%. But MLB’s international talent pool — 220+ strong — is concentrated mostly throughout Latin America (17 countries). The NBA’s 100+ internationals come from 37 different countries and territories spread across all seven continents.
You Used To Call Me on My Cell Phone: Trends in the U.S. Telecom Industry
What is changing, though subtly, is the amount of time we’re spending on the phone, which is declining except among certain groups.
Social TV Behaviors: Use of Social Media While Watching TV High But Unrelated [REPORT]
Social TV behaviors have continued to evolve over the years; shifting from consumers passively consuming TV – to socially consuming TV as more and more social media becomes accessible via different devices and sources.
You Used To Call Me on My Cell Phone: – Trends in the U.S. Telecom Industry
What is changing, though subtly, is the amount of time we’re spending on the phone, which is declining except among certain groups.
10 Ways To Make Your TV Strategy More Social — And Vice Versa
Social network advertising may be less than 5% of total global media spend – $25 billion out of $570 billion in 2015, per eMarketer – but it has a dramatic impact on all media, especially the ~40% going to television.
Figueroa named VP of Marketing at Telemundo Network
Telemundo Network announced the appointment of Maria Isabel Figueroa to Vice President, Marketing.
Does Twitter Need A Real TV Advertising Campaign?
How to get more people to use Twitter? Supposedly some 320 million people are active monthly users. So, what are we missing here? The easy, overarching answer: regular engagement.
Discovery En Espanol premieres Season Two Of MEXICANICOS
MEXICANICOS (#mexicanicos) will air on Discovery en Espanol Mondays at 10PM E/7PM P starting November 9 as part of the ‘Lunes de motores’ programming block, and on the Discovery Channel in Mexico starting November 10.
The Thumb Is in Charge [REPORT]
Over the past decade, the mobile device has evolved from a simple texting and talking device into a hub for everything—music listening, video viewing, image capturing, socializing, discovering, researching, shopping and more. It’s changed how we connect, how we share, how we discover and how we get things done.
TV Attribution: Where’s the Beef?!
The TV advertising landscape looked very different in the ’80s, when Wendy’s ran its famous “Where’s the Beef?” campaign. TV advertising measurement is due for a makeover! ComScore’s acquisition of Rentrak demonstrates how media consumption, particularly video, is becoming more and more addressable. So marketers are looking for data that helps them understand viewer behavior and marketing effectiveness.
The Impact of Mobile Marketing: Effective Mobile Campaign Strategies Drive More Sales Online and In Stores [REPORT]
RetailMeNot, Inc. released a study about consumers’ mobile shopping behaviors that provided insights into how retailers’ mobile marketing efforts were meeting the demand of their customers.
Higher Retrans Dollars, Weak Ad Money: Where Is The Tipping Point?
TV network executives are worried about the long-term weakening of advertising revenues. The near-term question is whether they can make up for this problem — not just with digital revenue, but, more importantly, in retransmission fees from pay TV providers, as well as reverse compensation money from their TV station affiliates.
Way Beyond Blogging: US Mothers’ Likes and Dislikes on Social Media
The digital landscape has changed drastically from the height of the mother blogging era. Mothers are now making strong waves on Pinterest, YouTube, Instagram, Twitter, and of course, Facebook. Maria Bailey, CEO of BSM Media and author of “Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales,” spoke with eMarketer’s Alison McCarthy about the shifting behaviors of digital mothers and what that means for marketers.
Hispanic Nets Need Better Data
In the opening keynote of the Hispanic Television Summit, Gonzalo Del Fa, president of GroupM Multicultural, issued a plea for better data and understanding of Hispanic viewers to boost the value of Hispanic TV. By: Jon Lafayette, Broadcasting & Cable
Silberwasser: Spanish-Language TV Thriving – Telemundo Exec Talks Network Strategy
Spanish-language television is alive and well, Telemundo president Luis Silberwasser declared at the Hspanic Television Summit here Oct. 22. By: Jessika Walsten, Broadcasting & Cable
