Media

Antena 3 internacional began transmitting in HD in the Americas.  Atres Series changes their corporate image and now is branded as Atreseries.

Mobile accounted for more than half of digital ad spending in 2015, and marketers continue to see increased value in mobile advertising. While there are benefits, there are challenges too, according to Q3 2015 research.

To celebrate a decade of talent, beauty and behind-the-scenes drama, Univision Network’s “Nuestra Belleza Latina” (Our Latin Beauty) dials it all up a notch with its first ever VIP edition.

STRATA announced  it has partnered with National CineMedia (NCM), America’s Movie Network, to allow agencies to buy cinema advertising in the Spot marketplace for the first time. 

In an era of social media dominance, it comes as no surprise that visual content reigns supreme. The Latina social influencer community, in particular, distinctly prefer visual platforms like Snapchat, Instagram and Pinterest. Why?

From la música to las noticias, Hispanic American adults are avid radio listeners. In fact, 97% of this population tunes in each week. And since 2011, the weekly national Hispanic radio audience has grown 11% (from 36.5 million to 40.4 million).

Univision Communications Inc. (UCI) announced the appointment of Alejandro Nieto Molina as senior vice president and general manager, Radio

Telemundo 47 New York / WNJU announced the addition of two more journalists to its growing news roster.

Digital media has reached parity with TV as a primary information source about presidential candidates (61% for both digital and TV) and political issues (67% for digital vs. 69% for TV) among registered U.S. voters, according to “The Race for the White House 2016: Registered Voters and Media and Information During the Primaries,” a new research study from the Interactive Advertising Bureau (IAB).

UniMás is set to premiere the series “Lady, La Vendedora de Rosas” (Lady, The Rose Seller), a powerful, bittersweet story based on the real life of Colombian child-star Lady María Tabares.

Telemundo announced that its local Telemundo-owned stations will hold local voter registration drives this year across the United States to help raise awareness about the importance of civic participation and help increase the number of Hispanics who register to vote.

Midwest Television/San Diego — which owns and operates News/Talker760 KFMB-AM, 100.7 KFMB-FM and local CBS Television affiliate KFMB-TV8— has named Alberto  Mier y Terán President/GM of the stations.

Latino Broadcasting Corporation (LBC) announced that radio personality, Eddie “Piolin” Sotelo, will be on air with his radio program “El Show de Piolin,” on 104.5FM “La Mejor.” KTBZ HD2

Agency executives—more so than senior marketers—plan to increase spending on a variety of different formats in 2016, including digital, social and mobile.

Not only did more than eight in 10 internet users ages 18 to 29 have a Facebook account, based on polling by Harvard University Institute of Politics and GfK, but it was also the only site studied where Republicans and independents were both more-represented than Democrats.

Telemundo 40 Rio Grande Valley / KTLM announced that Joeseph Martinez has been named Weather Anchor for Noticias Telemundo 40 fin de semana.

Lionfish Entertainment, a joint venture between Colombian Rock superstar Juanes and his manager Rebeca Leon, have teamed with Television Producing Mogul Ben Silverman to adapt Juanes’ inspirational life story and rise to international fame in their new television show “PERSIGUIENDO EL SOL”  (Chasing The Sun).

The Board of Directors of Caribevision, composed of its three owner partners, Alejandro Burillo Azcárraga/Grupo Pegaso, Mediaset/Telecinco Spain and vassal TV Group, has appointed Mr. Carlos Vasallo as President and CEO of America CV Network.

Both spaces, will occupy important hours, from Monday to Friday on January 11th

Telemundo Denver / KDEN announced that Rosy Zugasty has been named Multimedia Journalist for Noticiero Telemundo Denver, which airs weekdays at 4:30 PM, 5 PM and 10 PM.