Media

“El Hotel de los Secretos” on Univision

“El Hotel de los Secretos” (The Hotel of Secrets), a series that combines mystery, danger and romance with the splendor of early 20th century Mexico as backdrop, is set to premiere on January 25, 2016 on the Univision Network.

Ferradas named President of Univision Communications Music Division

Univision Communications Inc. (UCI) named Jorge “Pepo” Ferradas president of UCI’s music division. In this newly created position, he will be responsible for the development of an integrated music strategy for all music-focused efforts across the company including UCI’s music tentpole events and working with the Company’s radio programming team.

Digital & Media Predictions 2016 [REPORT]

Millward Brown’s global experts share their digital predictions for 2016 – covering topics from mobile-first marketing, addressable TV advertising, and header bidding to augmented reality, content, and consumer journey marketing.

MundoMax announced the premiere of the telenovela DIOMEDES

DIOMEDES will air exclusively on MundoMax weekdays at 7pm/6C starting Monday, January 18.

A Day in the Life of a Media Consumer [REPORT]

Consumer attention is divided across many devices these days. Which devices are best at holding attention for your advertising, and how can marketers use this information to reach their target audience? Read our study to learn more.

Suárez named President & GM of Telemundo 60 San Antonio / KVDA

The Telemundo Station Group announced that José Alberto Suárez has been named President and General Manager of Telemundo 60 San Antonio / KVDA.

UniMás Network to premiere “Joaquin ‘El Chapo’ Guzmán: El Varón de la Droga”

UniMás Network announced that its new, unauthorized series “Joaquin ‘El Chapo’ Guzmán: El Varón de la Droga” (Joaquin “El Chapo” Guzmán: The Drug Baron) will premiere in the Fall of 2016.

Union of European Football Associations on Univision Deportes

Univision Deportes announced that it has acquired from UEFA (Union of European Football Associations) the exclusive U.S. Spanish-language broadcast rights to all UEFA national team competitions from 2018 to 2022. 

Want To Reach Boomers? Try The Local Newspaper [INSIGHT]

If you are a digital marketer, your first thought may be surprise that so many people in a highly educated and tech-savvy metro area still get the “dead tree” version of the Globe.

Spanish Broadcasting System completes exchange of TV stations in Puerto Rico

Spanish Broadcasting System, Inc. (the “Company” or “SBS”) (NASDAQ: SBSA) announced the completion of its station  exchange in Puerto Rico.

Why TV advertising sucks less than digital [INSIGHT]

Duncan Southgate, our Global Brand Director for all things Digital at Millward Brown, thinks I spend far too much time dissing digital advertising. In a recent email to me he wrote, “I don’t see us writing articles about how TV ads suck.” OK, Duncan, let’s see where that comment takes us.

Telemundo 52 Los Angeles adds to talent roster

Telemundo 52 Los Angeles / KVEA announced that Enrique Chiabra has been named Co-Anchor for Telemundo 52’s weekday morning newscasts, Noticiero Telemundo 52 a las 5 AM y 6 AM. Yara Lasanta will be Telemundo 52’s new Weather Anchor for the station’s weekend newscasts, Noticiero Telemundo 52 a las 5:30 PM y 11 PM, and Julio Vaqueiro, who joined Telemundo 52 in 2013, is the new weekday evening news Co-Anchor for Noticiero Telemundo 52 a las 5:30 PM, 6 PM y 11 PM.

Free Standing Insert (FSI) coupons offered in 2015 increased 3.7 percent to $515 billion

Consumers were offered more than $515 billion in consumer incentives through Free Standing Insert (FSI) coupons in 2015, an increase of 3.7 percent compared to the previous year, according to Kantar Media.

Hemisphere Media Group and Atlantic Broadband expand partnership

Hemisphere Media Group, Inc. expanded its partnership with Atlantic Broadband by launching two more of its Spanish-language cable networks, Pasiones and Televisión Dominicana, on Atlantic Broadband’s Miami systems.

Nat Geo Mundo to premiere Escuelas Insólitas

Nat Geo Mundo is giving you an exclusive look into the lives of people who are doing what it takes to succeed in the new documentary series, Escuelas Insólitas Premiering on Friday, Jan. 15th at 7 p.m. ET/PT

Telemundo 47 boost News Team

Telemundo 47 New York / WNJU announced the addition of two new journalists to its news team.

Intercambio Media taps Sun Broadcast Group for Ad Sales and Affiliate Relations

Sun Broadcast Group and Intercambio Media announced that they have entered into a network partnership that will bring Intercambio’s En Al Aire prep service and Fuxion audio imaging service to Sun’s Hispanic lineup beginning immediately.

Social Networking Continues to Let Consumers’ Thumbs Do the Talking

Whether it’s commenting on a one-handed grab a football player made, sharing pictures of a night on the town or re-posting a trending news story, social networking has become just another part of the media lifestyle for many U.S. consumers.  For instance, social networking on a PC reached more than 27% of black adults in a typical week—the highest of any multicultural group among PCs. The weekly reach of social networking on smartphones was highest among Hispanics (75%), while on tablets it’s highest among Asian-American adults (21%).

Smithsonian announces “Latinos and Baseball” Collecting Initiative

The Smithsonian’s National Museum of American History is launching a multiyear collecting initiative, “Latinos and Baseball: In the Barrios and the Big Leagues,” to identify artifacts that reflect the social and cultural influence of the game on Latino communities.

Desafío África premieres on Azteca America

Azteca America will take you on the biggest adventure on Spanish-language television with Desafío África, a survival reality show filmed in Senegal. 

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