Azteca America today announced that Luis Hernández has joined the network as General Manager of KVDF in San Antonio and KADF in Austin.
Media
Hernández named General Manager of Azteca America San Antonio/Austin
2015 Global Mobile Consumer Survey [REPORT]
Deloitte’s 2015 Global Mobile Consumer Survey is the biggest and most extensive to date, capturing surprising consumer behavior and thought-provoking trends from nearly 50,000 respondents, ages 18 to 74, across six continents and 31 countries
ESPN Deportes to televise Super Bowl 50
CBS and the National Football League have reached an agreement with ESPN Deportes to televise Super Bowl 50 in Spanish on Sunday, February 7 at 6 pm ET, live from Levi’s Stadium in Santa Clara, CA.
The Hispanic Millennial Power Behind Vine, Snapchat And Periscope
We’ve heard it time and time again: Hispanic Millennials are a driving force on social media, especially as they are early tech adopters and have a higher usage of social media than their non-Hispanic counterparts. Yet, for brands and marketers, knowing which social platforms to focus on can be a challenge, given that each platform requires its own team and resources.
How Retailers Are Marketing via Influencers
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
2015 Post Hispanic Upfront Television Guide [REPORT]
Download your free copy of the the 2015 Hispanic Post Upfront Guide.
Click image or CLICK HERE to download.
Digital America: A tale of the haves and have-mores [REPORT]
Digital capabilities, adoption, and usage are evolving at a supercharged pace. While most users scramble just to keep up with the relentless rate of innovation, the sectors, companies, and individuals on the digital frontier continue to push the boundaries of technology use—and to capture disproportionate gains as a result.
Disney Looking To Sell Fusion Stake
Disney is looking to get out of its joint venture with Univision, according to multiple reports.
Year-end Data: Top 10 Sports Sponsorships
There are only 10 days left in 2015 and it feels like there really haven’t been that many Top 10 lists out there, so here’s a special Marketing:Sports version.
Guidance Report on Mobile Native Advertising [REPORT]
The Mobile Marketing Association (MMA) released a “Guidance Report on Mobile Native Advertising” that highlights the unique power of mobile native as well as best practices for both advertisers and publishers.
Five Tips to Being On-Demand and In The Now
Simply put, we’re living in the ‘age of now’. The proliferation of smartphone technology has made us accustomed to always-on connectivity.
beIN SPORTS will exclusively broadcast La Liga Promises Youth Tournament
The competition features top young players, ages 12 and under, from 17 top global clubs and will be held at the Ransom Everglades School in Miami, FL beginning on Sunday, December 27th through Tuesday, December 29th.
Miss Universe Pageant 2015 on Azteca America
The Miss Universe Pageant will air in Spanish on Azteca America on Sunday, December 20 at 7 PM ET.
Dominguez named SVP of Art and Design at Univision
Univision Communications Inc. (UCI) announced the promotion of Jorge Dominguez to senior vice president of Art and Design.
Ballas-Traynor named EVP of Ad Sales at Hemisphere Media Group
Hemisphere Media Group, Inc. announced the appointment of Lucia Ballas-Traynor as EVP of Advertising Sales.
Piccone named SVP of Reality Programming at Telemundo
Telemundo announced the appointment of Mauricio Piccone to Senior Vice President of Reality Programming.
Denny’s launches a new Social Media series for the Holidays
Denny’s is commemorating the holidays with the launch of its new social media series “Reindeer vs. Camels,” featuring six loveable characters, reindeers and camels, as they battle to become the preferred gift giver during the season.
Apples to Apples: Radio Reaches the Most Americans Each Week
Radio has been touting its high weekly penetration forever, but it often gets compared to monthly figures from digital and TV.
Abiad named SVP of Ad Sales Operations and Local Business Strategy at Univision
Univision Communications, Inc. (UCI) announced the appointment of Sam Abiad as senior vice president of Ad Sales Operations and Local Business Strategy, effective immediately.
Building Box Office Brands [REPORT]
Building Box-Office Brands is a new research study, brought to you by Digital Cinema Media (DCM) and Millward Brown, which explores the role of Cinema in today’s cross media landscape.


























