Media

ESPN Deportes relaunches websites in U.S. and Across Latin America

ESPN relaunched its signature Spanish-language websites, delivering newly revamped sites for fans across Latin America and Spanish-speaking fans in the U.S. and around the world.

Mobile Powers US Hispanics’ Digital Activity

At the dawn of the smartphone age, US Hispanics stood out as early adopters. Now that the population in general is converging at a high rate of smartphone ownership, one must look harder to see distinctive aspects of Hispanics’ mobile usage.

Marc Anthony’s MAGNUS Media launches Sports Division and Baseball Agency

MAGNUS Media announced the inception of MAGNUS Sports, a fully integrated division dedicated to the worldwide representation of major athletes.

Are Millennials Starting To Rethink Social Media?

Turns out the stereotype of selfie-obsessed, share-happy Millennials might be flawed

YuppTV announces TV for Argentine Expats

Does the sound of an accordion make you long for Tango? When was the last time you watched a Boca-River game? Or are you tired of the viruses that come from watching TV on a laptop? If you’ve answered yes to any of these questions, you’ll be thrilled with a new offering from YuppTV.

Cinelatino to transmit the 2nd Annual “Fénix Film Awards”

Cinelatino will air the event live from the “Teatro de la Ciudad Esperanza Iris” in Mexico City on Wednesday, November 25, at 9:30pm ET / 6:30pm PT. Cinelatino will bring viewers all the excitement from the red carpet with interviews and special commentary beginning at 8:30pm ET/ 5:30pm PT.

The Latin Explosion: A New America [WATCH IT]

The Latin Explosion: A New America celebrates the music, the artists and the visionaries who have pioneered this sea change, exploring how the growing Latino community is impacting American culture for the better. Anchoring the film are exclusive interviews with the musicians at the center of Latino power and influence in this country, including Gloria Estefan, Marc Anthony, Jennifer Lopez, Pitbull, Ricky Martin, Romeo Santos, members of Los Lobos, Rita Moreno, Jose Feliciano and others. They talk about their lives and music, as the film celebrates their mega crossover hits that have defined the American experience and set the stage for the “Latin Explosion” in all aspects of American life.

Rio 2016: Vying for Marketing Gold During the Olympic Games

No other event inspires, entertains and unites hundreds of millions of people around the globe like the Olympic Games; this athletic competition sustains us for a two-week period when 88 countries come together to display athletic prowess in the name of personal achievement, patriotism and honor.

Creative Freedom Solidifies Partnership Between Influencers and Brands

The new wave of influencers—stars on Instagram and YouTube, as well as other channels—say that when it comes to working with brands, money is not their only object. Creative freedom matters more.

Not Your Father’s Television: How Advertising Retains Value in the Digital Era [REPORT]

While TV advertising once meant only broadcast or cable seen on a television set, only a third of companies in this Forbes Insights/Simulmedia survey define television advertising that way now. Half consider TV advertising to be linear advertising (broadcast or cable) seen on any device, and a fifth think of it as any video on any device.

“Amor Secreto” on Estrella TV

Cisneros Media Distribution (CMD) announced the U.S. premiere of the telenovela “Amor Secreto” [Secret Love] on Estrella TV. 

Are Sponsored Social Posts the Most Effective Marketing Channel?

Social media users say sponsored social messages are equally—if not more—effective as other types of marketing tactics, according to the results of a July 2015 survey. Even newer platforms such as Periscope and Snapchat ranked higher than more mature tactics like search or print ads.

Local TV Stations Need More Content To Fuel Digital Platforms

TV stations are still figuring out how many resources are needed to fill their digital platforms. Many executives do agree about a need for more content, which is what digital media consumers now expect.

Fabregas named VP & DOS for Univision Chicago

Fabregas will replace Dominic Fails who was recently promoted to senior vice president of Local Media Sales for Univision Communications Inc. Fabregas will report to Doug Levy, senior vice president and general manager at Univision Chicago.

Univision launches Univision NOW

Univision Communications Inc. (UCI) launched Univision NOW, a new direct to consumer service available on iOS, Android and web with a monthly or annual subscription fee.

Centroamérica TV to air two key qualifying matches for the 2018 World Cup in Russia

Centroamérica TV, the official channel of the Central American community in the U.S, will air two key qualifying matches for the 2018 World Cup in Russia: Panama vs. Costa Rica and El Salvador vs. Canada.

Torres to head AIRE Radio Networks

Spanish Broadcasting System, Inc. (SBS) announced that Elisa Torres will head the Radio Network division effective immediately.

Lee named Chief News & Digital Officer for Univision Communications

Univision Communications, Inc. (UCI) announced that Isaac Lee has been named to the newly created position of chief news and digital officer, with additional responsibilities over Multicultural and Music and maintaining oversight of the News and Digital divisions.

Newspapers Still Primary Source for Discounts, Coupons

Consumers are living in a digital era, with a variety of things readily accessible to them via different channels. However, when it comes to finding discounts and coupons, newspapers are their primary source.

Cantor extends contract thru 2022 FIFA World Cup Qatar with NBCUniversal Telemundo Enterprises

NBCUniversal Telemundo Enterprises announced  that it has secured the services of acclaimed soccer announcer Andrés Cantor through the 2022 FIFA World Cup Qatar™.

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