Media

Telemundo Denver / KDEN announced that Pamela Padilla has been promoted to News Anchor, effective immediately.

Yahoo! Inc. released results of a new online survey that shows a clear racial divide over how Americans feel about the effect of the Internet and social media on politics. While voters overwhelmingly feel that social media and the internet spread misinformation (83%), the findings show that minority voters are especially likely to feel technology has made the American political debate more representative.

NBCUniversal Telemundo Enterprises announced “Tu Dinero es Tu Futuro” (Your Money is Your Future), a company-driven financial education initiative designed to support financial literacy among Spanish-language viewers.

NBC UNIVERSO announced the premiere of Heroes, starting Wed., Nov. 18, at 8 p.m. ET/PT. This marks the Spanish-language debut of the epic sci-fi series on U.S. television. Created by Tim Kring,

Cisneros Studios announced an agreement with TELEMUNDO for the production of the new show, “Ya Era Hora con Erika y Eduardo” [It’s About Time with Erika and Eduardo], hosted by renowned entertainers Erika de La Vega and Eduardo Videgaray.  The new program, which also features the special participation of Boris Izaguirre, will premiere this coming Sunday, November 15th, at 10:00 PM Eastern / 9:00 PM Central.

Flavio Morales has been named Executive Vice President, Endemol Shine Latino, U.S. Initiatives, it was announced by Cris Abrego and Charlie Corwin, Co-Chairmen and Co-CEOs of Endemol Shine North America.

Latinos are highly social, and while there is a fairly robust community of Latino influencers that brands can work with, there is still a lot education that needs to be done between brands and clients who do not have a full understanding of the Latino market. Below are a list of six tips for engaging with Latino influencers.

Social media marketing has become an essential component of every marketer’s strategy as people look to their newsfeeds, YouTube, and Twitter stream for engaging content.

It’s a common debate for businesses: Who should be responsible for corporate social media activities?

Univision Communications Inc. (UCI) named Dominic Fails senior vice president of Local Media Sales, effective immediately. He will report to UCI’s Chief Local Media Officer, John Eck.

More than 75 of the most influential names in social media, including Werevertumorro, Yuya, Wereverwero and Lele Pons, will be on hand to interact with brands and platforms about how to generate forward thinking that will effectively and authentically reach U.S. Hispanics, who are more likely to use social media than the rest of the population.

When the 2015-16 season tipped off last week, about 22% of the league’s roster spots were held by foreign-born players. That’s significantly ahead of the NFL’s 0.65%, and not too far behind the MLB’s 26.5%. But MLB’s international talent pool — 220+ strong — is concentrated mostly throughout Latin America (17 countries). The NBA’s 100+ internationals come from 37 different countries and territories spread across all seven continents.

What is changing, though subtly, is the amount of time we’re spending on the phone, which is declining except among certain groups.

Social TV behaviors have continued to evolve over the years; shifting from consumers passively consuming TV – to socially consuming TV as more and more social media becomes accessible via different devices and sources.

What is changing, though subtly, is the amount of time we’re spending on the phone, which is declining except among certain groups.

Social network advertising may be less than 5% of total global media spend – $25 billion out of $570 billion in 2015, per eMarketer – but it has a dramatic impact on all media, especially the ~40% going to television.

Telemundo Network announced the appointment of Maria Isabel Figueroa to Vice President, Marketing. 

How to get more people to use Twitter?  Supposedly some 320 million people are active monthly users. So, what are we missing here? The easy, overarching answer: regular engagement.

MEXICANICOS (#mexicanicos) will air on Discovery en Espanol Mondays at 10PM E/7PM P starting November 9 as part of the ‘Lunes de motores’ programming block, and on the Discovery Channel in Mexico starting November 10.

Over the past decade, the mobile device has evolved from a simple texting and talking device into a hub for everything—music listening, video viewing, image capturing, socializing, discovering, researching, shopping and more. It’s changed how we connect, how we share, how we discover and how we get things done.