Media

The TV advertising landscape looked very different in the ’80s, when Wendy’s ran its famous “Where’s the Beef?” campaign.  TV advertising measurement is due for a makeover!  ComScore’s acquisition of Rentrak demonstrates how media consumption, particularly video, is becoming more and more addressable.  So marketers are looking for data that helps them understand viewer behavior and marketing effectiveness.

RetailMeNot, Inc. released a study about consumers’ mobile shopping behaviors that provided insights into how retailers’ mobile marketing efforts were meeting the demand of their customers.

TV network executives are worried about the long-term weakening of advertising revenues.  The near-term question is whether they can make up for this problem — not just with digital revenue, but, more importantly, in retransmission fees from pay TV providers, as well as reverse compensation money from their TV station affiliates.

The digital landscape has changed drastically from the height of the mother blogging era. Mothers are now making strong waves on Pinterest, YouTube, Instagram, Twitter, and of course, Facebook. Maria Bailey, CEO of BSM Media and author of “Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales,” spoke with eMarketer’s Alison McCarthy about the shifting behaviors of digital mothers and what that means for marketers.

In the opening keynote of the Hispanic Television Summit, Gonzalo Del Fa, president of GroupM Multicultural, issued a plea for better data and understanding of Hispanic viewers to boost the value of Hispanic TV.  By: Jon Lafayette, Broadcasting & Cable

Spanish-language television is alive and well, Telemundo president Luis Silberwasser declared at the Hspanic Television Summit here Oct. 22.  By: Jessika Walsten, Broadcasting & Cable

What appealed to USA Network about the telenovela format – in the form of upcoming drama Queen of the South – is what appeals to viewers of Spanish-language, action-oriented “super series” and the new category of bio-musicals on Telemundo: compelling heroes and stories that attract young, multicultural audiences.  By: Kent Gibbons

Cinelatino brings a monstrous lineup to home screens in its annual “Semana de Terror” (Week of Terror) with nightly spine-tingling films beginning Monday, October 26.

NBC UNIVERSO announced the premiere of South Park, the irreverent and unapologetic adult animated series created by Trey Parker and Matt Stone. South Park is the longest-running primetime scripted series in cable and is the first animated series to air on NBC UNIVERSO beginning Monday, October 26th at 10 p.m. ET/PT.

Instructions Not Included (“No Se Aceptan Devoluciones”) will premiere in on Cinelatino on Sunday, October 25, with back to back showings at 9pm ET/6pm PT & 11pm ET/8pm PT.

Endemol Shine Group announced plans to further increase its commitment to the Spanish and Portuguese speaking markets with a new strategic focus across genres, including a renewed drive into scripted and digital video programming, starting in early 2016.

Maybe, just maybe, it’s time you stop referring to the mobile industry as “mobile,” because you’re simply perpetuating a silo of thought that no longer applies.

Soccer is a global phenomenon and it is the one sport that transcends national, cultural, religious, and gender boundaries; and socio-economic groups. More people watch soccer than any other sport in the world, over 3 billion followers, and the FIFA World Cup is the world’s most widely viewed sports event — over one billion viewers for the 2014 tournament. And, soccer is also the sport played most consistently across the globe with over 265 million players participating in the game!

Univision Communications, Inc. (UCI) named John W. Eck as Chief Local Media Officer, effective immediately.

As a company with one of the largest digital footprints in the world, Lithium Technologies announced the definitive list of brands that are leveraging social approaches to connect, build trust and drive advocacy with customers, ultimately resulting in greater customer engagement. The Lithium Social Power Ranking (formerly known as the Klout 50) lists the top 50 global brands using digital strategies to create the ultimate customer experience.

Paid advertising on social media properties is delivering a solid return on investment, according to marketers.

NBC UNIVERSO announced it has acquired from AMC the exclusive television rights to air the hit apocalyptic series “The Walking Dead” in Spanish in the United States.

Telemundo won seven awards at the 2015 PromaxBDA Latin America Awards on Thursday, October 15.

Univision Network announced that its Los Angeles- produced entertainment show LAnzate, will premiere as a national program on Saturday, October 24, 2015.

There is a new book out by Michael Wolff called “Television is the New Television.” I have not read it yet,  but have seen various reviews of it.