Media

Univision Network announced that its Los Angeles- produced entertainment show LAnzate, will premiere as a national program on Saturday, October 24, 2015.

There is a new book out by Michael Wolff called “Television is the New Television.” I have not read it yet,  but have seen various reviews of it.

By Gonzalo López Martí       LMMIAMI.COM

• How & why did the @Lelepons juggernaut happen?
• How did she become possibly the most important Hispanic influenceleb in the country even before she could drive a car, vote or drink alcohol (let alone buy it)?
• You still don’t know who Lele Pons is?
• Well, she’s on Vanity Fair’s New Establishment / Disrupters list.
• The other one is Jessica Alba and there are no Hispanic males featured on the list.

Discovery en Español premiers SOBREVIVIR (#Sobrevivir), a captivating and visually spectacular six-part series that reveals the behavior of different species as they attempt to achieve the same goal: to survive and reproduce.

Univision Deportes announced the second annual Premios Univision Deportes (Univision Sports Awards).

Mexico has been a notorious laggard in mobile uptake when compared to Latin American neighbors. It is the only major market with less than 100% mobile connection penetration as reported by local telecom regulators. Still, smartphone adoption is growing fast.

Advertisers are increasingly moving their spending from traditional media to digital formats, and outdoor ads are no exception.

Nielsen announced the results of a sales effect study that examined radio’s return on advertising spend in four retail categories. The four categories included department stores, home improvement stores, mass merchandisers and quick-service restaurants (QSR).

Beginning Thursday, October 15, Dominicans and Hispanics living in the U.S. will be able to tune in to the Dominican Professional Baseball Winter League exclusively on Television Dominicana.

NBCUniversal Telemundo Enterprises’ Digital and Emerging Business division announced the launch of Co-Lab, a new social native strategic unit focused on engaging millennial audiences through social content and native video experiences.

Surveys from a variety of sources demonstrate that Latino voters will be critical to the outcome of the next U.S. Presidential election, as well as many other races. For this essential bloc of voters, it’s mobile advertising that gets the message across.

Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005.

The majority of advertisers (78%) have already leveraged some form of advanced TV in their marketing efforts, according to “Advanced TV: Ad Buyer Perceptions,” a survey of 255 brand and agency decision-makers published by the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence.

TELEMUNDO pays homage to the iconic Cuban singer Celia Cruz, with a musical tribute at the first-ever “Latin American Music Awards”

Social media users who connect with brands often share a desire for coupons and offers—they’re in it for the deals. But for food brands, there’s another key way to connect with women online: recipes.

The Telemundo Station Group announced the promotions of Michael Chico to Executive Vice President of Sales; Amanda Calpin to Chief Financial Officer; and Osvaldo “Ozzie” Martinez to Senior Vice President of News, Digital and Standards.

Created by Paul Scheuring, PRISON BREAK will air in Spanish for the first time in the U.S. beginning Tue., Oct. 20, at 10 p.m. ET/PT on NBC UNIVERSO.

Not surprisingly, Americans are spending an increasing share of their time on their mobile devices. But according to the latest eMarketer forecast, the channel’s growth rate is slowing considerably.

Univision Deportes in partnership with the NBA announced the launch of the official Spanish-language NBA digital destination – NBA.com/enebea.

By Gonzalo López Martí / LMMIAMI.COM

• Many a garden variety strategic planner will bump into a lame remark from some nobody or other on the twitterwebs and quote it like gospel.
• This is happening now.
• A lot.
• Social media is increasingly replacing market research in our line of business, whether we like it or not.
• However, as any statistician fresh out of college can tell you, a sample survey is not statistically accurate if it’s not harvested randomly.
• That’s why social media is pretty fuzzy from a scientific POV.
• Even fuzzier than those darned focus groups.