Media

According to a special edition of the Audio Today Report series focused on small and medium markets, 65 million Americans (12+) are using radio every week in America’s small and medium cities. That’s over a quarter of all listeners nationwide reached in those markets!

Social media brand advocates can have a powerful influence on the purchase decisions of others, which makes it a promising tactic for companies to nurture them. Predictive analytics software can provide the necessary data to help companies locate the right influencers and craft engaging content that turns them into brand advocates.

Easier said than done, right? It’s much easier for one person to commit to making behavioral changes and adopting a new technology to improve personal health. But getting an entire marketing organization to adopt a new technology or methodology and incorporate it into their day-to-day is much harder.

eMarketer estimates that this year, there will be 180.3 million social network users in the US, equating to nearly seven in 10 internet users and 56.1% of the country’s total population.

MEXICANAL celebrates its 10th anniversary this month.

Ruiz will oversee all aspects of station operations including Ad Sales, Marketing, News, Production and Promotions for Univision owned and operated television station, KUTH Univision 32, in Salt Lake City.

NASCAR announced it has teamed up with Eugenio Derbez to collaborate on an original, full-length comedy movie.

Marriott International’s #LoveTravels campaign is launching a new portrait and video series featuring recognized Latino influencers Diane Guerrero (Jane the Virgin), Diego Boneta (Scream Queens), and Boyce Avenue (YouTube music sensation). 

Univision Local Media announced the appointment of Sabina Widmann-Hernandez to vice president, general manager and director of Sales of Univision stations in San Diego, California, effective immediately.

Univision Network’s latest telenovela “Muchacha Italiana Viene a Casarse” (Italian Girl Comes to Wed) takes viewers to Italy in one of this year’s most romantic love stories about a beautiful and heroic Italian girl who accepts a marriage proposal far from her native land in order to save her dying sister, knowing that this decision will change her life forever.

Pasiones TV network  is unveiling a brand new logo, on-air look and graphics package.

Using social media for business is not about getting the most “likes” or “followers.” Rather, using social media can help businesses, including automobile retailers, build better customer relationships and achieve better business results.

As the upfront finishes, we see not only flat and declining sales, but also how this impacts media stock values. While I am no longer a TV network executive, I am an informed advocate of the industry as well as an investor in many media companies. So I have a vested interest in the health of the business and in the success of those working hard to make their companies profitable.   

Telemundo Boston / WNEU announced that its first-ever live local newscasts – Noticiero Telemundo Boston – are slated to begin airing on Monday, August 17.

The Mobile Marketing Association (MMA) announced the results of the latest Smart Mobile Cross Marketing Effectiveness (SMoX) study, a scientific examination conducted for The Coca-Cola Company in China earlier this year.

Powered by the Toyota Corolla, these artists will share their journey through real-time social media content.

Alphas will air weekly on Wednesdays at 10 p.m. ET/PT after Battlestar Galactica, the classic cult series that continues to conquer audiences across languages and cultures.

Where social media has most impacted digital marketing is in the tremendous volume of public data it produces and the potential of that data to provide marketing insights, much like we’ve seen with web data.

In this new role, Flaster will lead the TELEMUNDO network’s business planning process and identify strategies and opportunities to increase the commercial appeal of the network, while providing support to NBC UNIVERSO and Digital & Emerging Platforms.

For a second year in a row 1210 ESPN Deportes, 1210-AM (WNMA) will continue its broadcasting partnership with the FIU Athletic Department and will provide full coverage and LIVE broadcasts which will include both pre and post-game analysis for all games in the upcoming 2015 season.