Media

Local TV stations around the country are looking forward to a banner year in 2016, when spending on political advertising is expected to soar. As a big fan of political commercials, I say: Bring ’em on.

Univision Communications Inc. (UCI) announced the debut of a new late night show, “Zona X” with the popular DJ Lobo at the helm.

The San Francisco Giants and broadcast partners NBC Bay Area, Telemundo 48 Area de la Bahia (KSTS) and CSN Bay Area will mark this year’s Hispanic Heritage Month with a first-time, live, Spanish- language telecast of a Giants’ game. 

Belia Jimenez has been named to Vice President of Corporate Research at Univision Communications Inc. (UCI).

Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices—both digital and traditional—according to May 2015 research. While many are tech-savvy, adults in the baby boomer demographic still typically do less with digital.

ESPN Deportes will offer exclusive coverage of 2015 FIBA Americas.

Social media activity about live TV programming ebbs and flows as each program airs, signaling, according to recent research, how engaged the general audience is with what they’re watching.

MundoMax, the newly-rebranded U.S.-based Spanish-language broadcast network 100% owned and operated by media conglomerate RCN Television Group, and Meruelo Media, announced an enhanced partnership in Los Angeles and Houston.

This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total digital spending in 2015. That’s a higher figure than eMarketer forecast earlier this year.

Telemundo 51 Fresno / KNSO announced that it’s first-ever local newscast – Noticiero Telemundo Valle Central – is scheduled to begin airing on Tuesday, September 1st.

Univision Digital, the digital arm of Univision Communications Inc. (UCI), announced the premiere of season two of its original digital series #DAElReality, a behind-the-scenes look at the Univision Network’s morning show “Despierta América”.

Social media advertising is garnering a larger share of advertising budgets, according to a recent second quarter agency survey conducted by STRATA. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, representing a 24% increase from the previous quarter. An additional 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%).

The Mobile Marketing Association (MMA) announced two new resources to help brands and publishers measure and demonstrate the impact of mobile advertising.

Cellphones and smartphones have become a mainstay in the lives of many Americans, and this has introduced new challenges into how users and non-users alike approach basic social norms and etiquette.

With roughly three-quarters of Americans owning a smartphone, the ability to connect via mobile is now a necessity—for consumers looking to connect with content, as well as for marketers looking to connect to them!

Comcast Cable announced the company is now accepting proposals for two substantially Hispanic American owned, independent English-language networks that it will launch in select Comcast markets by January 28, 2017.

TELEMUNDO will broadcast the first ever “Latin American Music Awards” live from the prestigious Dolby Theatre in Hollywood, California on Thursday, October 8, 2015 at 9pm/8c.

In today’s world, people — particularly young people — are continually finding and adapting new ways of communicating electronically to fit their needs.

This study from the Media Insight Project, a collaboration between the American Press Institute and the AP-NORC Center, highlights similarities and differences by race and ethnicity in the technology use and news habits of Millennials.

Through real-time social listening at Lopez Negrete’s proprietary Social Media Intelligence Center was able to map out social conversations, pinpoint dialogue drivers, and identify which artists and brands made the most waves in the social media sphere during the awards show that honored actors, musical artists, telenovelas and influencers.