Media

Ad campaigns on Instagram can generate significant lift in ad recall and direct response engagement. With 80 million photos posted a day, the popular app attracts many audiences. One key audience on the platform is Millennials, which includes many subgroups such as young, maturing, multicultural affinities, parents, and others.

In collaboration with NBCUniversal Telemundo Enterprises, the partnership will utilize their digital and social audiences to distribute the content and create exclusive sponsorship opportunities.

In the newly established ad sales structure, Valls will oversee network and local affiliate sales for Miami, Houston, and Los Angeles.

While Hispanic Millennials do skew towards English, it’s important to note that more than half of them consume some or all of their Television content in Spanish. The reason for this appears to be that broadcast is still where a lot of the content they want to see is aired. Additionally, there’s evidence that suggests that Spanish language advertising is better at connecting with bilingual Hispanics so it may also be the better option for advertisers looking to reach Hispanic Millennials.

Vme TV premiered “Soy TED” this Friday, September 25, 2015 at 7 p.m. E/P.

In his role of senior vice president, Programming & Acquisitions, Conrad will spearhead all sports programming, acquisitions and content development operations across Univision Deportes platforms

Loewenstein will lead operations for sports, including strategic initiatives focused on the growth and profitability of Univision Deportes’ content offerings and improving the audience experience across platforms.

Women, including mothers, have been among the most active demographic groups on social media for some time, and marketers quickly recognized this. But many mothers feel stressed about their presence in the very places marketers are trying to reach them.

Earlier this year, Heather Armstrong, the so-called Queen of the Mommy Bloggers, announced that she had begun to shift her attention away from blogging. The challenges of the job – from aggressive publishing schedules to demanding advertising contracts to concerns about her family’s safety – were resulting in what she called “a dangerous level of exhaustion and dissatisfaction.”  

Azteca America invites the public to look inside the cases that have scandalized society in Escándalos, a new television series developed around real-life events that shook the world; true-life scandals that come to the small screen with extraordinary performances and top-level production values. 

TELEMUNDO’s upcoming drama series “Celia” will premiere on Tuesday, October 13 at 8pm/7c.

Time Warner Cable (TWC) has partnered with Telemundo to launch a new Disfruta Aún Más campaign to communicate how TWC continues to enhance its products and services to help customers connect to what they love at home

How has the way we work and, more importantly, the way we play changed?

Jesse Losada, one of the most renowned sports broadcasters in Hispanic television, joins FOX Deportes to serve as its play-by-play announcer for NFL and College Football and blow-by-blow announcer for Premier Boxing Champions.

Hearst Television Inc. is launching a new weekly program hosted by acclaimed political commentator, author, national radio host and entrepreneur Fernando Espuelas.

NBCUniversal named Cesar Conde to the newly created position of Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises.  NBCUniversal Telemundo Enterprises, which is being added to his responsibilities, includes the Telemundo Network, NBC Universo Cable Network, Telemundo International, Telemundo Local Stations, Telemundo Digital Media and Emerging Business and NBC Deportes. Conde begins October 12 and will continue to report to Steve Burke, CEO, NBCUniversal.

The concern on Wall Street is that increasing numbers of subscribers are ‘“cord-cutting” – abandoning cable altogether or opting for slimmer channel packages in favor of subscription video-on-demand (SVOD) platforms such as Netflix, Amazon Prime and Hulu Plus. Investors also are worried that media companies aren’t earning enough from SVOD platforms to compensate. Reliable measurement of those platforms is needed to determine whether that’s true.  By Steve Hasker, Global President, and Glenn Enoch, SVP, Audience Insights

For the first time in its history, the network will air the premiere simultaneously on television, Video On Demand, Telemundo.com, Twitter, Periscope and YouTube.

A new survey conducted by HotelTonight found that Hispanics continue to lead mobile usage when it comes to travel inspiration, research and booking.

The fifth annual edition of eMarketer’s Global Media Intelligence Report, produced in conjunction with Starcom Mediavest Group, analyzes recent developments in North America, one of the world’s most mature markets for digital media.