Hearst Television Inc. is launching a new weekly program hosted by acclaimed political commentator, author, national radio host and entrepreneur Fernando Espuelas.
Media
Hearst Television launches “Matter of Fact” with Fernando Espuelas
Conde named Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises
NBCUniversal named Cesar Conde to the newly created position of Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises. NBCUniversal Telemundo Enterprises, which is being added to his responsibilities, includes the Telemundo Network, NBC Universo Cable Network, Telemundo International, Telemundo Local Stations, Telemundo Digital Media and Emerging Business and NBC Deportes. Conde begins October 12 and will continue to report to Steve Burke, CEO, NBCUniversal.
Are Media Companies Charging Streaming Services Enough?
The concern on Wall Street is that increasing numbers of subscribers are ‘“cord-cutting” – abandoning cable altogether or opting for slimmer channel packages in favor of subscription video-on-demand (SVOD) platforms such as Netflix, Amazon Prime and Hulu Plus. Investors also are worried that media companies aren’t earning enough from SVOD platforms to compensate. Reliable measurement of those platforms is needed to determine whether that’s true. By Steve Hasker, Global President, and Glenn Enoch, SVP, Audience Insights
Telemundo premieres “Señora Acero” simultaneously on multiple platforms
For the first time in its history, the network will air the premiere simultaneously on television, Video On Demand, Telemundo.com, Twitter, Periscope and YouTube.
U.S. Hispanics more likely to Tap Mobile for Travel Inspiration, Research and Booking
A new survey conducted by HotelTonight found that Hispanics continue to lead mobile usage when it comes to travel inspiration, research and booking.
Mobile Internet Has Widest Reach in North America
The fifth annual edition of eMarketer’s Global Media Intelligence Report, produced in conjunction with Starcom Mediavest Group, analyzes recent developments in North America, one of the world’s most mature markets for digital media.
NBCUniversal Hispanic Group’s Fluency Productions teams up with Samsung and Toyota for release of REVERSION
NBCUniversal Hispanic Group’s Fluency Productions announced Samsung and Toyota will support the release of its next feature film, the highly anticipated English-language sci-fi thriller REVERSION.
Merle named Senior Director Corporate Marketing Services at Univision
Merle will oversee UCI’s marketing asset management process, branding, brand extension marketing, and the marketing of UCI’s research.
Morales named VP Local Marketing Strategy at Univision
Morales will be responsible for ensuring consistency of brand, strategic messaging, as well as promotional and marketing strategy across UCI’s local media stations.
U.S. Hispanics Are Super Mobile, Super Consumers [INSIGHT]
When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.
Effectiveness of Digital Billboards
Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen.
NBC Universo adds HD in several markets
NBC UNIVERSO announced that Comcast has launched NBC UNIVERSO in HD.
Entravision partners with the NFL
Entravision Communications Corporation and the National Football League announced a three-year radio broadcasting agreement.
5 Reasons Marketers Must Target U.S. Hispanics on Mobile
Today, a mobile strategy is an essential component of any marketing plan striving to connect with the 55 million Hispanics in the U.S. that spend over $1.5 trillion per year. By Lee Vann / Captura Group
Closing the Mobile Attribution Gap
Cross-channel attribution has been a tough nut to crack for marketers, who hoped digital media would bring them a more trackable, more ROI-focused future.
Widespread Ambivalence Toward Life At Hyperspeed [REPORT]
While people are more connected than ever, they are grappling with the fear of being left behind and missing out, according to new research by global marketing and communications firm Havas Worldwide.
Geller named EVP Network Sales and Digital at Azteca America
Azteca America announced the appointment of Craig A. Geller to Executive Vice President, Network Sales and Digital, effective immediately. Geller will report to Manuel Abud, President and CEO, Azteca America, and will be based in New York.
The Paley Center for Media Honors ‘Sábado Gigante’
The Paley Center for Media hosted an intimate evening on Tuesday, September 8th honoring Mario Kreutzberger
Why Twitter is so Important to Fall TV
And as they have for many falls, audiences will take to Twitter and other social media to discuss, pass judgement or just ignore the new shows.
GfK Market Research Competition for Undergraduates – – focus on Mobile Marketing, Brands
Consumers’ growing reliance on mobile tech devices and services is forcing marketers to rethink almost everything they do. In its fifth Next Generation (NextGen) Competition, GfK is urging undergraduates to submit proposals for innovative market research projects studying the interactions among consumers, mobile technology, and brands.
