Media
Bilingual U.S. Hispanic Speakers More Likely to Pay for Popular Streaming Services Compared to Spanish-Only Speaking Counterparts
App Science announced that it has released audience insights comparing bilingual and Spanish-only U.S. Hispanic streaming audiences. The findings in the Report provide unique analysis into how bilingual (English and Spanish) and Spanish-only speaking Hispanics may differ from each other. It highlights the unique preferences among Hispanic subgroups, providing audience data to help brands deliver a more targeted, relevant message within their ads to these audiences.
Immigrant Archive Project Partners with Entravision for Exclusive Spanish-language Content Distribution
The Immigrant Archive Project (IAP) is thrilled to announce a groundbreaking Spanish-language content distribution partnership with Entravision, a global advertising solutions, media and technology company with a diversified portfolio of television and radio stations that is serving the rapidly growing Hispanic population in the United States. This partnership will expand the reach of the Immigrant Archive Project’s compelling immigrant stories to a broader audience.
Streaming Reaches Milestone as Top Choice for U.S. Hispanic Viewers; Spanish-Language Dominant Audiences Continue to Embrace Broadcast Television [REPORT]
Nielsen released new data showcasing a milestone among U.S. Hispanic audiences. Hispanic adults' total time spent on streamed content surpassed 50% (50.7%) in July 2023, which is 13% higher than the general population at 37.7%. Spanish-language dominant viewers continue to turn to broadcast channels, at just under 30%. In a new report, Hispanic Audience in Focus: Trust in media - the key factor driving the shift to streaming, Nielsen found that trust plays a pivotal role in steering Hispanic audiences toward streaming platforms. In a recent Hispanic sentiment study,1 more than half of Hispanic audiences indicated that quality and trust in media content are very or extremely important.
The Video World is Growing FAST: the Longtail of CTV Expands its Reach
Comscore, Inc. released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023, up from 9.6B to 11.5B (May ‘22-May ‘23) with ad supported services capturing the bulk of new viewing.
Hemisphere Media Group acquires WKAQ AM and KQ105 FM from TelevisaUnivision in Puerto Rico
Hemisphere Media Group announced that it completed its acquisition of WKAQ AM and KQ105 FM from TelevisaUnivision. Concurrently with the closing of this latest transaction, Hemisphere is launching WAPA Media. This multiplatform media company is the first-of-its-kind and will be the leading media company in Puerto Rico.
Loop Media announces Latino Content Channels for Businesses
Loop Media, Inc. , a free streaming television media company for businesses which provides access torestaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced it has added the Mexican Restaurant Channel, the Mood Boost Latin Channel and the Cinco de Mayo Channel (where every day can be a celebration) to its Latino-focused channels on the Company’s Loop TV platform.
Business Leaders in Broadcast, Cable, and Streamingg Join Others from Brands, Advertising, Production, Distribution and Marketing At 21st Annual Hispanic TV Summit Wednesday, September 13 in New York City
Telemundo’s Chairman, Beau Ferrari, will headline next Wednesday’s 21st Annual Hispanic TV Summit, the premier annual event for those in the business of television for Hispanic audiences in the U.S. and worldwide.
THE 2023 BILLBOARD LATIN MUSIC AWARDS ON TELEMUNDO
Billboard and Telemundo announced the first group of Latin music stars set to perform at the 2023 Billboard Latin Music Awards. The star-studded ceremony will feature Calibre 50, Chiquis, El Alfa, Eladio Carrión, Justin Quiles, Los Ángeles Azules, Manuel Turizo, Marshmello, Myke Towers, Peso Pluma, Tini and Yandel.
Marcelo Fiore named Business Development Director for USA / LatAm at LATCOM
Latcom, a specialist company in Out of Home, with more than 200 collaborators globally, with a presence in the United States and Canada, with operations in its hub in New York, Los Angeles and Chicago, and in Toronto and Montreal, continues to strengthen his team with the incorporation of Marcelo Fiore as Business Development Director USA LATAM.
TelevisaUnivision appoints Daniel Coronell as President of Univision News
aniel Coronell has been appointed President, Univision News, rejoining the company after two years. He first joined the Univision News team in early 2011 as Vice President and News Director and occupied other senior positions until he was promoted to President of News in 2016.
Don Browne passes …….
Don Brown passes and was considered the architect of the Telemundo of today. He will be missed.
TelevisaUnivision announces new Local Ad Sales Team Structure and Alignment
TelevisaUnivision announced a transformative and client-centered approach for its Local Ad Sales team, including a new organizational structure that will ensure strategic alignment, efficiency and focus to achieve accelerated results for clients.
Fútbol de Primera acquires exclusive Spanish language audio/streaming rights to Copa América 2024.
Futbol de Primera Inc (FDP RADIO) the Official Spanish Audio partner of the FIFA World Cup 2026 has acquired the exclusive Spanish language audio and streaming rights for the 48th edition of CONMEBOL Copa América 2024.
Telemundo to premiere ” VUELVE A MI’
Telemundo announced the premiere date of its new original series, Vuelve a Mí, starting Monday, October 9 at 9pm/8c. Starring William Levy (as Santiago), Samadhi Zendejas (as Nuria), Kimberly dos Ramos (as Liana), Ximena Herrera (as Amelia) and Ferdinando Valencia (as Braulio), Vuelve a Mí is a drama full of romantic entanglements in which a mother's unconditional love for her son becomes the common thread that drives the story.
EstrellaTV’S ‘ALARMA TV’ expands to ONE-HOUR
EstrellaTV, the award-winning Spanish language broadcast and streaming network of Estrella Media, is expanding its nightly news magazine series Alarma TV to one hour starting Monday, September 4, at 10 p.m./9 p.m. CT.
VME Kids presents “Polly”: The Networks New Addition to the Screen
VME KIDS, the leading channel in preschool education, is proud to announce the addition of Polly, a charming character who comes to bring joy and learning to our screens. This exciting launch marks a new chapter in our mission to provide educational and entertaining content to the youngest ones.
Linear TV’s comeback: The arrival of FAST
The streaming industry is coming full circle. Compared with its subscription-focused beginnings, ad-supported services and scheduled, live programming have grown more prevalent this year. The growth of free ad-supported television (FAST) services bodes well for audiences, as they boast very familiar user experiences and often feature shows acquired from traditional broadcast and cable programming.
EestrellaTV’s WGEN-TV in Miami expands News Coverage
EstrellaTV’s Miami station WGEN-TV, Estrella 8, is shifting its daytime programming schedule beginning Monday, September 4. WGEN Miami and Estrella News will ramp up daytime news coverage to meet viewer demand heading into a year of historic political drama in the U.S. and much of the world.
Canela Media adds TV Azteca Linear Channels to Canela.TV
Canela Media announced the addition of five linear channels on Canela.TV from TV Azteca, one of the largest producers of Spanish-language television programming in the world. Four linear channels will be added to Canela.TV in the U.S., and Azteca Uno will be added to Canela.TV in Mexico. The partnership with TV Azteca will provide viewers with a diverse range of high-quality programming and further enhance Canela Media's commitment to delivering engaging and culturally relevant content.
The Hispanic Organization of Latin Actors announces 22nd Hola Awards
The Hispanic Organization of Latin Actors (HOLA), announced the return of the HOLA Awards Gala Benefit to New York City. The 22nd annual ceremony will take place Monday, October 16th at the legendary The Players NYC Club House in Manhattan. The gala benefit honors top Latino and Hispanic talents who have shown excellence in film, television, and theater.
