Media

Time Warner Cable (TWC) has partnered with Telemundo to launch a new Disfruta Aún Más campaign to communicate how TWC continues to enhance its products and services to help customers connect to what they love at home

How has the way we work and, more importantly, the way we play changed?

Jesse Losada, one of the most renowned sports broadcasters in Hispanic television, joins FOX Deportes to serve as its play-by-play announcer for NFL and College Football and blow-by-blow announcer for Premier Boxing Champions.

Hearst Television Inc. is launching a new weekly program hosted by acclaimed political commentator, author, national radio host and entrepreneur Fernando Espuelas.

NBCUniversal named Cesar Conde to the newly created position of Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises.  NBCUniversal Telemundo Enterprises, which is being added to his responsibilities, includes the Telemundo Network, NBC Universo Cable Network, Telemundo International, Telemundo Local Stations, Telemundo Digital Media and Emerging Business and NBC Deportes. Conde begins October 12 and will continue to report to Steve Burke, CEO, NBCUniversal.

The concern on Wall Street is that increasing numbers of subscribers are ‘“cord-cutting” – abandoning cable altogether or opting for slimmer channel packages in favor of subscription video-on-demand (SVOD) platforms such as Netflix, Amazon Prime and Hulu Plus. Investors also are worried that media companies aren’t earning enough from SVOD platforms to compensate. Reliable measurement of those platforms is needed to determine whether that’s true.  By Steve Hasker, Global President, and Glenn Enoch, SVP, Audience Insights

For the first time in its history, the network will air the premiere simultaneously on television, Video On Demand, Telemundo.com, Twitter, Periscope and YouTube.

A new survey conducted by HotelTonight found that Hispanics continue to lead mobile usage when it comes to travel inspiration, research and booking.

The fifth annual edition of eMarketer’s Global Media Intelligence Report, produced in conjunction with Starcom Mediavest Group, analyzes recent developments in North America, one of the world’s most mature markets for digital media.

NBCUniversal Hispanic Group’s Fluency Productions announced Samsung and Toyota will support the release of its next feature film, the highly anticipated English-language sci-fi thriller REVERSION.

Merle will oversee UCI’s marketing asset management process, branding, brand extension marketing, and the marketing of UCI’s research.

Morales will be responsible for ensuring consistency of brand, strategic messaging, as well as promotional and marketing strategy across UCI’s local media stations.

When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.

Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen.

NBC UNIVERSO announced that Comcast has launched NBC UNIVERSO in HD.

Entravision Communications Corporation and the National Football League announced a three-year radio broadcasting agreement.

Today, a mobile strategy is an essential component of any marketing plan striving to connect with the 55 million Hispanics in the U.S. that spend over $1.5 trillion per year.  By Lee Vann /  Captura Group

Cross-channel attribution has been a tough nut to crack for marketers, who hoped digital media would bring them a more trackable, more ROI-focused future.

While people are more connected than ever, they are grappling with the fear of being left behind and missing out, according to new research by global marketing and communications firm Havas Worldwide.

Azteca America announced the appointment of Craig A. Geller to Executive Vice President, Network Sales and Digital, effective immediately. Geller will report to Manuel Abud, President and CEO, Azteca America, and will be based in New York.