Media

Univision Network’s latest telenovela “Muchacha Italiana Viene a Casarse” (Italian Girl Comes to Wed) takes viewers to Italy in one of this year’s most romantic love stories about a beautiful and heroic Italian girl who accepts a marriage proposal far from her native land in order to save her dying sister, knowing that this decision will change her life forever.

Pasiones TV network  is unveiling a brand new logo, on-air look and graphics package.

Using social media for business is not about getting the most “likes” or “followers.” Rather, using social media can help businesses, including automobile retailers, build better customer relationships and achieve better business results.

As the upfront finishes, we see not only flat and declining sales, but also how this impacts media stock values. While I am no longer a TV network executive, I am an informed advocate of the industry as well as an investor in many media companies. So I have a vested interest in the health of the business and in the success of those working hard to make their companies profitable.   

Telemundo Boston / WNEU announced that its first-ever live local newscasts – Noticiero Telemundo Boston – are slated to begin airing on Monday, August 17.

The Mobile Marketing Association (MMA) announced the results of the latest Smart Mobile Cross Marketing Effectiveness (SMoX) study, a scientific examination conducted for The Coca-Cola Company in China earlier this year.

Powered by the Toyota Corolla, these artists will share their journey through real-time social media content.

Alphas will air weekly on Wednesdays at 10 p.m. ET/PT after Battlestar Galactica, the classic cult series that continues to conquer audiences across languages and cultures.

Where social media has most impacted digital marketing is in the tremendous volume of public data it produces and the potential of that data to provide marketing insights, much like we’ve seen with web data.

In this new role, Flaster will lead the TELEMUNDO network’s business planning process and identify strategies and opportunities to increase the commercial appeal of the network, while providing support to NBC UNIVERSO and Digital & Emerging Platforms.

For a second year in a row 1210 ESPN Deportes, 1210-AM (WNMA) will continue its broadcasting partnership with the FIU Athletic Department and will provide full coverage and LIVE broadcasts which will include both pre and post-game analysis for all games in the upcoming 2015 season.  

Telemundo 39 Dallas-Fort Worth / KXTX announced that Sandra Thomas has been named Vice President of News for the station.

Telemundo announced it will honor Mario Kreutzberger, better known as Don Francisco, at its 2015 “Premios Tu Mundo” for his lifelong contributions to Spanish-language television and popular culture around the world.

The study from the Media, Diversity, & Social Change Initiative at USC Annenberg is the most comprehensive analysis of diversity in recent popular films ever conducted, bringing together data assessing gender, race/ethnicity and LGBT status in movies.

LA RAZA 97.9FM, a Spanish Broadcasting System Inc., (“SBS”) radio station in Los Angeles announced the launch of the new late afternoon show: “El Show de la Huerquilla” that hit the airwaves on Thursday, August 6.

As president and CEO of Marketron, a business software provider servicing radio broadcasters, Jeff Haley oversees all developments designed to help broadcasters drive ad sales and revenues. Haley recently spoke with eMarketer’s Lauren Fisher about bringing programmatic to terrestrial radio and shared his expectations for doing so with regard to audience-driven data and real-time delivery.

This report explores the new contours of friendship in the digital age. It covers the results of a national survey of teens ages 13 to 17; throughout the report, the word “teens” refers to those in that age bracket, unless otherwise specified

It’s been a tough 24 hours for TV companies in the U.S. Ever since Disney’s earnings call Wednesday that warned about network affiliate fees going forward, the stock market has been brutal on all TV companies, even those that surprised with better earnings that investors expected.

“Marketing” is a terrible word for the business of making connections. And in this age of cyber attacks, “mobile marketing” conjures up horrors of the ever more stealthy, privacy-invading, personal security invasions of the cyber netherworld.

Engaging Millennials on mobile devices has never been harder, or more crucial for a brand’s success.