Media

eMarketer estimates that US adults will spend 5 hours, 38 minutes each day with digital media on PCs, mobile devices and other connected devices (such as connected and smart TVs and connected game consoles) this year, representing 46.7% of daily media time. Meanwhile, TV will grab 4 hours, 15 minutes of adults’ daily media time, or 35.2% of the total.

Marketers remain stuck on the basics when it comes to personalization, and recent research reaffirms that notion that it’s still early days for such efforts, with plenty of room for growth in effectiveness and targeting, for example.

In the next 12 months, the concept of cord-cutting is going to really take hold — a huge opportunity for television companies, as they continue the shift to become digital-first and look to replace revenues lost from the traditional cable consumer.

In the audio world, reach is a popular word these days.

Data from GfK MRI’s Survey of the American Consumer show that more than four in 10 (44%) US adults live in households with cell phones but no landline telephones; this cell phone-only population has grown by 70% since 2010.

Marketers continue to grapple with questions and concerns about mobile measurement. Yet some of those concerns stem from misconceptions about mobile measurement capabilities and data availability. Craig Palli, chief strategy officer at mobile marketing technology provider Fiksu, spoke with eMarketer’s Cathy Boyle about where marketers are getting things wrong with mobile and why several common misconceptions about mobile advertising persist.

The Azteca Station Group announced that it has expanded its partnership with leading multicultural event marketing agency and largest producer of Latin Music concerts in the U.S., Cardenas Marketing Network (CMN).

The Miami Dolphins and 1210 ESPN Deportes (WNMA-1210 AM) announced they have entered into a multi-year agreement for the station to become the official Spanish radio broadcast partner of the franchise.

NBC UNIVERSO announced a new partnership with mitú to develop and air exclusive summer-themed cross-platform content geared towards Latino millennial audiences.

With roughly three-quarters of Americans owning a smartphone, the ability to connect via mobile is now a necessity—for consumers looking to connect with content, as well as for marketers looking to connect to them!

As the official broadcast radio station 1210 ESPN Deportes will air all 41 home games and provide full coverage throughout the entire 2015-2016 season.

Sesame Amigos, a brand new 30-minute Spanish-language show produced by Sesame Workshop. will be broadcast exclusively on Univision.

According to industry insiders, the RCN Televisión management team has rebranded MundoFox as MundoMax.  

DVRs and OTT services have been eroding the primacy of live TV for years, but in just the last two, prime-time viewing has hit a clear tipping point.

Battlestar Galactica is now slated to appeal to a whole new audience when it airs for the first time in Spanish on U.S. television beginning Wed., July 29, at 9 p.m. ET/PT.

WSCV Telemundo 51 in Miami announced that Fausto Malavé is the Co-Anchor of the 5:30 PM, 6 PM and 11 PM weekday newscasts effective immediately.

Unfortunately, most marketers have not been able to take advantage of that opportunity. By the time that they can connect the dots, the user has already moved on. They either purchased their product elsewhere or lost interest. Blame the fickle attention span of today’s on-demand mobile consumer.

Few small businesses have joined the mobile world, but that doesn’t mean small-business owners (SBOs) aren’t glued to their phones. In fact, it’s the opposite, based on recent research by Manta.

Social media networks have become vital channels for Americans’ daily interactions. Users rely on these platforms to keep in touch with family and friends, gather information and share what is important to them. This report explores how parents – 75% of whom use social media – turn to social media for parenting-related information and social support.  By Maeve Duggan, Amanda Lenhart, Cliff Lampe and Nicole B. Ellison

Univision Communications Inc. (UCI) announced the launch of the Univision Creator Network  – a network of high-performing and high-potential content creators from platforms such as YouTube and Vine with more than an estimated 118 million video views per month for those networks of the content creators signed to date.