Media

TELEMUNDO and NBC UNIVERSO announced they will be telecasting live 17 exciting Liga MX matches in Spanish to soccer fans across the U.S. starting Sat., July 25, through Sat., Nov. 21, 2015.

FOX International Channels (FIC) announced that FIC has sold its interest in U.S. Spanish language broadcast network MundoFox to its joint-venture partner RCN Television Group (RCN).

New research shows that buzz plays a greater role than previously thought in getting consumers to buy and that the pool of the most effective influencers is largely untapped.

Some of the most popular social media accounts belong to entertainment brands — celebrities, TV shows, movies, entertainment media — the list goes on. These brands have built up large, loyal followings by sharing lots of great content on social media. These brands resonate well on visually focused channels like Instagram, Tumblr and Snapchat, and on social hubs like Facebook and Twitter.

MundoFox announced the premiere of the internationally acclaimed and beloved telenovela, Café con Aroma de Mujer (Coffee with the Scent of a Woman).

Mobile is a big problem when it comes to viewability measurement. That’s one finding from the Media Rating Council’s (MRC’s) third iteration of desktop viewable-impression reconciliation testing.

Grupo Radio Centro (GRC) announced the appointment of radio executive Bill Shadorf as Executive Vice President/General Manager.

The whole marketing communications world revolved around the 30-second spot then. Campaign planning was TV first, then the other stuff like radio, outdoor, magazines and newspapers. It’s hard to believe the media world was that simple not that long ago.

Young men today play a wider variety of roles than previous generations of men did at their age. Slaine Jenkins, senior manager at Insight Strategy Group, spoke with eMarketer’s Alison McCarthy about the multidimensional millennial man and what brands should consider when marketing to him.

BuzzCity shares findings from its latest quarterly research into the digital consumption habits of mobile users around the world. The report benchmarks findings from those in 2014 to analyse the changing trends and usage habits of today’s connected consumers.

Teva, ShopStyle and Dr. Pepper are recent examples of brands and companies leveraging influencers to drive engagement and awareness, and usage isn’t slowing.

Ana Maria in Novela Land, a film from NBCUniversal’s Hispanic Enterprises and Content FLUENCY productions, has received a record six nominations for the 30th Annual Imagen Awards, including Best Picture, Best Director, Best Actor in a Feature Film, Best Actress in a Feature Film, Best Supporting Actor in a Feature Film and Best Supporting Actress in a Feature Film.

ESPN and ESPN Deportes kicks off their exclusive, multiplatform coverage of the 2015 Pan American Games with Opening Ceremony LIVE from Toronto, Friday, July 10 at 7:30 p.m. ET. with Jose Ramon Fernandez, David Failteson, Carolina Guillen and Fernando Palomo onsite.

Sunday’s Women’s World Cup championship’s stunning 5-2 win over Japan was a trill to watch.

As we reach the mid-year point for 2015, a year already chock-full of incredibly memorable sports marketing moments, we offer some insights into how well American brands are meeting their objectives through sport sponsorships.

For the last nine to 10 years, pundits proclaimed this (whatever year it was) was the “year of mobile.”. I’m here to tell you very clearly that the year of mobile has come and gone and most of us didn’t even notice it. The fact is, mobile is no longer a stand-alone concept.  “Cross-channel” is the new mobile, and companies solely focused on mobile as a vehicle are having a rough time.  

As consumers embrace and experiment with a host of new ways of watching TV content, a new GfK MRI report has identified six new TV viewing audience groups and how they combine emerging and traditional options for TV use.

Azteca America announced it has joined forces with client partner Ford Motor Company to develop and launch “Fuerza Ford,” a ten-episode sponsored-content initiative showcasing the Ford F-150.

Univision Deportes, the sports division of Univision Communications Inc., announced the launch of a TV Everywhere campaign offering live streaming without requiring authentication during the group stage of the highly anticipated CONCACAF Gold Cup soccer tournament.

Univision News has appointed Keith Summa as senior vice president, Content Innovation. He will report directly to Isaac Lee, president of News and Digital for UCI and CEO of Fusion.