Media

As we reach the mid-year point for 2015, a year already chock-full of incredibly memorable sports marketing moments, we offer some insights into how well American brands are meeting their objectives through sport sponsorships.

For the last nine to 10 years, pundits proclaimed this (whatever year it was) was the “year of mobile.”. I’m here to tell you very clearly that the year of mobile has come and gone and most of us didn’t even notice it. The fact is, mobile is no longer a stand-alone concept.  “Cross-channel” is the new mobile, and companies solely focused on mobile as a vehicle are having a rough time.  

As consumers embrace and experiment with a host of new ways of watching TV content, a new GfK MRI report has identified six new TV viewing audience groups and how they combine emerging and traditional options for TV use.

Azteca America announced it has joined forces with client partner Ford Motor Company to develop and launch “Fuerza Ford,” a ten-episode sponsored-content initiative showcasing the Ford F-150.

Univision Deportes, the sports division of Univision Communications Inc., announced the launch of a TV Everywhere campaign offering live streaming without requiring authentication during the group stage of the highly anticipated CONCACAF Gold Cup soccer tournament.

Univision News has appointed Keith Summa as senior vice president, Content Innovation. He will report directly to Isaac Lee, president of News and Digital for UCI and CEO of Fusion.

Even before the first whistle blows for Tuesday’s inaugural game of the 2015 CONCACAF Gold Cup tournament, Univision Deportes, Gold Cup’s official Spanish-language broadcaster, will start offering fútbol fanáticos comprehensive coverage across Univision Network, UniMás and UDN (Univision Deportes Network).

NBC UNIVERSO announced the premieres of Law & Order and Law & Order: Los Angeles for the first time in Spanish in the U.S. Law & Order with back-to-back episodes beginning at 5 p.m. ET/PT every Monday through Thursday, starting on Mon., July 6. Law & Order: Los Angeles will air weekly on Tuesdays during primetime at 9 p.m. ET/PT, starting July 7.

Maren Lau is the CMO at IMS Internet Media Services, a digital marketing and communications company that helps brands enter and grow in the Latin America digital market. She spoke with eMarketer’s Daiane Bobka about the biggest digital trends in the region.

FOX Deportes named Mark Simmons Vice President, On-Air-Promotions and Jose Luis Ortega, Digital Director.

FOX Deportes named Sandra Rojas Marketing Director

KWEX 41 Univision San Antonio, a station that helped shape the Univision Network and Spanish-language television across the United States, celebrated its 60th anniversary with a huge community event on Sunday, June 28, 2015 at Traders Village.

Suits is now set to appeal to a Spanish-language audience when it airs for the first time on U.S. television in Spanish beginning Tue., July 7, at 10 p.m. ET/PT.

Mexico will be home to 65.1 million internet users—equivalent to 53.8% of its population—in 2015, a 9.4% year-over-year expansion, eMarketer estimates.

June has hit full-stride, and so has the summer music festival season. The Governors Ball in New York City got the month started, with Drake’s super tight pants almost breaking the Internet, which was quickly followed by Bonnaroo. The Firefly Music Festival kicks off this Thursday, and the Warped Tour begins its four-month stretch this week as well.

The quarter finals of the FIFA Women’s World Cup have arrived. While female followers are largely watching the soccer games on TV, social networks are likely playing a key role in keeping these fans in the know.

Siempre Mujer magazine unveiled new research and key findings from its Siempre Beauty III: Latinas and Social Media, which examines the role social media plays in beauty purchasing decisions among Latinas.

Discovery U.S. Hispanic and mitú  announced ta multiplatform development agreement to produce a slate of original digital and television series.

It’s no secret that television has changed dramatically in the last half decade, from the way it’s produced to how it’s consumed. Those changes have sparked a shift in the ways brands are able to connect with audiences.

Telemundo 47 New York / WNJU announced that Karen Mendez has been named Vice President of News. In this role, she will be responsible for the overall performance of the Telemundo 47 news department and any other local productions across multiple media platforms. Mendez will assume her role in mid-July 2015.