Media

Telemundo 47 New York / WNJU announced that Karen Mendez has been named Vice President of News. In this role, she will be responsible for the overall performance of the Telemundo 47 news department and any other local productions across multiple media platforms. Mendez will assume her role in mid-July 2015.

Tecate Light debuted the latest chapter of its “Born Bold” campaign in the form of the short film, “One Bold Night.”  Delivered in four easy-to-watch 60-second episodes, the new films depict the iconic Tecate Light Black Eagle experiencing an epic night from gritty, basement boxing match to penthouse party, all shot from the point-of-view (POV) of a friend’s mobile phone.

I believe advertising has missed the greatest gift we’ve ever been given: the smartphone.

The Interactive Advertising Bureau (IAB) released “Madison Avenue Meets Silicon Valley and Silicon Alley: Building Collaboration Between Creativity and Technology,” a whitepaper that crystallizes insights and advice that emerged during high-level, West and East Coast IAB summits. They brought some of the biggest names in the technology, publishing, agency, venture capital and marketing communities together to discuss and debate how best to bridge the gap between creativity and technology in order to build better, more sustainable consumer advertising experiences.

Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year, eMarketer estimates. However, marketers still struggle to measure the value of such efforts, based on a March 2015 study by Simply Measured and TrustRadius.

The sports world was rocked a couple weeks ago when the FIFA scandal broke out as the U.S. Department of Justice accused the international soccer governing organization of 47 counts of corruption charges, including racketeering, wire fraud, money laundering, and bribery. Much like valuing a person’s right of publicity, a serious scandal can negatively impact a celebrity’s brand value. FIFA’s reputation has suffered a similar blow, also resulting in a reduction of the value of the FIFA brand’s persona.

Brand promises are a dime a dozen, but few companies have mastered the ability to engage their entire organization to deliver a truly unified, authentic and consistent customer experience that underscores the brand claim.

Fifty-one talented young ladies will compete for the 2015 Miss USA crown LIVE on the UniMás  Network on Sunday, July 12 at 8 p.m. ET/PT (7 p.m. Central) from the Baton Rouge River Center in Louisiana.

In his new role, Villafane will oversee all of Entravision’s national advertising efforts across Entravision Solutions, Entravision Audio Network, and the Company’s National Spot TV and Radio sales.

Tracking users and results across screens was an even bigger issue. Fewer than three in 10 marketers used cross-channel tracking or visitor stitching (identifying the same user across desktop/apps as a single user) for mobile marketing.

The Story of God is slated to air on National Geographic Channel and Nat Geo Mundo in 2016 in the U.S. and globally in 171 countries and 45 languages.

AmericaTeVe / Mundo Fox, has named Juan Miguel Hernandez General Manager in its Puerto Rico base effective immediately.

Telemundo Boston / WNEU announced it will be launching the station’s first-ever live local newscasts later this summer, delivering the Spanish-speaking community throughout the Boston area the most up-to-date local news, weather and information available.

Discovery Networks Latin America/U.S. Hispanic (DLA/USH), a division of Discovery Communications, announced tthe appointment of Allan Navarrete as General Manager (GM) and Angela Recio Sondon as the Vice President (VP) of Content for the company’s U.S. Hispanic division.

The US consumer packaged goods (CPG) and consumer products industry will spend $2.33 billion on mobile advertising this year, representing 47.0% of digital ad spending in the industry, eMarketer estimates.

Contrary to popular opinion, mobile screens are regularly being tapped for streaming longer-form video, according to “Mobile Video Usage: A Global Perspective,” a new comprehensive survey of consumers from 24 countries around the world who watch smartphone video, published by the Interactive Advertising Bureau (IAB).

Actually, you probably will. Here we are, a good ten years or more into the social media era, and apparently we still can’t figure out whether social media advertising actually accomplishes anything, and if so, what.

Azteca America announced that it has signed Nissan as presenting sponsor of the Liga MX Games on Azteca stations through March, 2016 in a total of 27 markets. This deal reflects the Station Group’s ongoing efforts to execute national marketing opportunities with local extensions for client partners.

Time Warner Cable News NY1 Noticias, New York City’s only 24-hour Spanish language local news network, announced it will commemorate the 10-year anniversary of Pura Política, with a special documentary with highlights from the past decade of the longest-running local Spanish language political talk show in New York City, on Friday, June 5th at 6 p.m. and 11p.m.

Univision News, the news division of Univision Communications Inc. (UCI), announced that Patsy Loris has been promoted to senior vice president, News and senior news director.