Media

A new study released by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium.

Media Latino Communications (MLC) announced the debut of its popular program, “La Diva de Mexico,” which will begin airing on June 1, 2015 in 13 U.S. markets including New York, Las Vegas, Philadelphia, Monterey, and Salt Lake City.  

Events are, in themselves, promotional. Whether marketers are creating their own events or sponsoring pre-existing ones, ultimately events are about getting a brand in front of an audience.

TELEMUNDO, NBC UNIVERSO AND NBCDeportes.com present the FIFA Women’s World Cup Canada 2015™, June 6 through July 5, marking the first time ever that all 52 matches of this tournament will be available in Spanish in the US. The action will start on Saturday, June 6 at 5:30PM/4:30C/2:30P, when host Canada faces China in the tournament’s opening game.

MundoFox announced the primetime premiere of the internationally acclaimed telenovela La Guerrera (Brave Woman).

Trinity Broadcasting Network announced the upcoming launch of its newest faith-and-family network, TBN Salsa.

One of the world’s biggest sports marketing machines — FIFA, the worldwide organizing body for global soccer sports play — has been hit with a massive suit against its senior officials on 47 counts that include charges of bribery, fraud and money laundering.

Univision Communications Inc. (UCI) promoted Carlos Deschapelles to executive vice president of Network and Digital Sales. In this role, Deschapelles – together with Trisha Pray and John Kelly – will continue leading UCI’s network and digital sales teams across the country with a focus on sports sales.

NBC UNIVERSO announced the premiere of the fourth season of hit reality series “Larrymania” on Sun., June 14, at 9 p.m. ET/PT. 

Four sports marketing executives and a broadcaster from the U.S. and South America were charged with racketeering, wire fraud and money laundering conspiracies along with nine leaders of Fédération Internationale de Football Association (FIFA), soccer’s governing body, in a 47-count indictment unsealed early this morning. Many of the defendants were rounded up in a luxury hotel in Zurich, Switzerland, where they were gathered for FIFA’s annual meeting.

Nexstar Broadcasting Group, Inc. announced that David Candelaria has been appointed Vice President and General Manager of KTSM-TV (NBC/Estrella) and the associated mobile and digital operations under ElPasoProud.com which serve the El Paso, TX market (DMA #91).

ZGS Communications announced that Sandra Vera has been promoted to Vice President of National Sales.  Vera has been a member of ZGS’ National Sales team since 2004, most recently as the Director of National Sales.  

NBC UNIVERSO will debut its new, live signature sports show for Latinos, Escena Deportiva.

Liberman Broadcasting, Inc. announced the hiring of Susan Malfa as EVP National Advertising Sales and Marketing for its top-rated Spanish language television network, Estrella TV.  

NBC Deportes will present the FIFA U-20 World Cup New Zealand 2015, live May 29 through June 19, on the TELEMUNDO network and NBC UNIVERSO cable channel, kicking off a series of FIFA World Cup events scheduled for 2015. The FIFA U-20 World Cup New Zealand 2015 action will begin on Friday, May 29, when host New Zealand takes on Ukraine at 8:30PM/7:30C/5:30P on NBC UNIVERSO. TELEMUNDO will air all of Mexico’s first-round games: Mexico vs. Mali, Saturday, May 30 (8:30PM/7:30C/5:30P); Mexico vs. Uruguay Tuesday, June 2 (11:30PM/10:30C/8:30P), and Serbia vs. Mexico, Friday, June 5 (11:30PM/10:30C/8:30P). Click here for a full calendar of FIFA U-20 World Cup New Zealand 2015 matches on Telemundo and NBC UNIVERSO.

Digital ad spending in the US will total $58.61 billion this year, and retailers’ ad outlays will comprise 22.0% of that figure, or $12.91 billion—by far outpacing all other industries—according to new figures from eMarketer.

Do you believe in the American Dream? If you ask Erick Quintana, he’d say “yes!” because he is living the dream as the owner of successful vehicle customization business in Anaheim, California, Limos by Moonlight, where he and his team convert a variety of regular passenger vehicles into the most jaw-dropping limos. Comprised of four new hour-long episodes, the second season of LimoMasters premieres on Nat Geo Mundo on Saturday, May 23 at 9PM ET/PT.

Univision Communications Inc., the leading media company serving Hispanic America, today launched the recently announced “Todo Es Posible” (Everything is Possible) campaign, a multiplatform initiative that will bring to life the core values of the Univision Network brand and the journeys of Hispanics in the U.S.   The campaign will focus on seven themes – Tenacity, Love, Respect, Building Bridges, Achievement, Pride and Union – to connect with viewers through relevant and engaging content that reinforces the tenets of the beloved Univision Network brand and tell the stories that define the Hispanic experience in the U.S. 

Telemundo Chicago / WSNS announced that Jorge Enrique De Santiago has been named General Assignment Reporter for Noticiero Telemundo Chicago on weekdays at 4:30 PM, 5 PM and 10 PM.