In the age of social media, the editor is fast replaced by the algorithm; curation and distribution comes from our friends, not newsstands; and our opinions are further reinforced and entrenched by selection bias. With major elections underway in the U.K. and U.S., with massive changes in journalism and news brands considering Faustian pacts with Facebook, now seems like a good time to discuss this issue.
Media
Mindless Media Is The New Fast Food
Crónica de Castas on NBC UNIVERSO
NBC UNIVERSO, the modern general entertainment cable channel for Latinos, premieres the second episode of the scripted mini-series from Mexico, “Crónica de Castas,” this Sunday, April 26 at 10pm ET/PT.
Global Digital Music Sales Catch Up to Physical, Finally
There’s no stopping the music industry’s digital transformation, based on recent research. According to data from the International Federation of the Phonographic Industry (IFPI), digital music revenues worldwide rose nearly 7% last year to hit $6.85 billion, tying physical sales in share for the first time, at 46% each. The remaining 8% was from performance rights and synchronization.
Why ‘Star Wars: The Force Awakens’ Needs Zero Marketing
For those of you who may have been buried under a rock the last week or so, the Internet saw the premieres of “Daredevil” on Netflix, the “Game Of Thrones”’ season opener and trailers for “Batman vs. Superman,” “Fantastic Four,” “Ant-Man” and the most amazing, awe-inspiring trailer of them all: “Star Wars: The Force Awakens.” I have never watched so much online video and then read about what I’d just watched in forums and blogs as I did last week!
The New Reality of Watching the Box
Our viewing patterns are shifting and can now watch where we want, when we want. The explosion of devices has given us more access to content and brands than ever before. While the television is still the screen of choice for viewing video content, device proliferation and social-media interaction is shifting the power from the provider to the people. By Tony Boyte, Research Director
Empire State Building ford red for Telemundo 47 New York’s 50TH Anniversary
The Empire State Building will shine red on Sunday, April 26, in honor of Telemundo 47 New York’s semi-centennial anniversary. Owned by NBCUniversal, Telemundo 47 New York / WNJU is Telemundo’s local television that serves Spanish-language viewers in the New York Tri-State area. Launched in 1965, Telemundo 47 was the first local television station to air Spanish-language programming in the New York market.
Azteca America announces the premiere of Baila si Puedes
Azteca America announced the premiere of Baila si Puedes (“Dance if You Can”), a new show hosted by Tania Rincón that brings together 16 celebrities and 16 professional dancers to face different dance challenges. Evaluating their performances will be a panel of judges composed of Ema Pulido, Kalimba, and Aylín Mujica. Baila si Puedes premieres Monday, April 27 at 7:00 pm/ 6:00 pm C on Azteca America.
Critical Changes in Consumers’ TV Viewing Driven by Connected TV, Multiscreen Activities & ‘Better Ad Experience’ in Digital Video [REPORT]
The Interactive Advertising Bureau (IAB) released “The Changing TV Experience: Attitudes and Usage Across Multiple Screens,” an in-depth study that explores new ground in the ongoing dramatic shift in consumers’ television viewing habits, and offers marketers insights into reaching audiences as connected TV ownership and multiscreening become more prevalent.
Case Study: How a TV Campaign Helped Microsoft Boost Social Activity [REPORT]
In today’s connected world, consumers can use social media to share their experiences and opinions with friends and followers, in an instant. And when it comes to television, they’re sharing and commenting through social media not just about storylines and stars, but also about the surrounding ads, brand integrations and sponsorships. This behavior has introduced a new key objective for some advertisers: turning paid media into earned media.
Targeting Teens? Get on Instagram
There’s still plenty of room for Instagram adoption among companies.
NBC UNIVERSO names Joa Silar as SVP Programming & Production
In this role, Silar will lead the development and execution of NBC UNIVERSO’s programming strategy to foster the network’s continued growth, and drive all facets of content acquisition, development and production for the channel. In addition, she will align with NBCUniversal’s Hispanic Enterprise and Content, as well as NBCUniversal, on strategic programming opportunities.
WAPA Television secures Exclusive Rights to the 2016 Miss Universe Puerto Rico Pageant
WAPA Television has secured exclusive rights to the 2016 Miss Universe Puerto Rico Pageant.
Mobile Advertising Is Farther Along than You Think
Mobile advertising can be an effective channel when done well, but similar to other channels, there are a few misconceptions. Steve Ahlberg, vice president of revenue and product management at US media conglomerate Gannett, spoke with eMarketer’s Rimma Kats about the top misconceptions of mobile advertising and where marketers and agencies are at in overcoming them.
“Sábado Gigante” to end run on Univsion
Univision Communications Inc. announced that after an incredible run of more than 53 years, Univision Network’s top-rated variety show, “Sábado Gigante” (Giant Saturday), hosted and created by Don Francisco, will end its current cycle on Sept. 19, 2015 to coincide with the end of the 2014-2015 broadcast television season.
Do Millennials Actually Use Smartphones for Shopping?
Millennials have made smartphones a totem of their generation. Even as smartphone penetration climbs among older consumers, millennials are the ones making the most of the device’s capabilities.
Live TV + Social Media = Engaged Viewers
From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. In fact, nearly seven-in-10 (69%) global respondents to a recent survey think face-to-face interactions are being replaced with electronic ones. And the digital landscape is only getting more crowded, as a new wave of digital devices, such as wearable and connected car technologies, gain traction.
TELEMUNDO unveils campaign for “Los Secretos de El Señor de los Cielos”
The campaign includes an interactive nationwide CineTransformer tour, a digital special featuring 15 episodes titled “Los Secretos de El Señor de los Cielos”, an on-air recap special, a collectible comic book, a dedicated Facebook application and a 19-hour surveillance feed footage available hours prior to the premiere for fans to monitor Aurelio Casillas behind bars.
Fernandez named President of CBS RADIO
Andre J. Fernandez has been named President of CBS RADIO.
The World’s Love Affair with the TV May Be Coming to an End [INSIGHT]
The television’s popularity as the go-to entertainment device may be ending, according to “Digital Video and the Connected Consumer,” a new research report from Accenture. The television was the only product category to see uniform, double-digit usage declines across different types of media worldwide among viewers of nearly all ages. It is rapidly being replaced as consumers turn to a combination of laptops, desktops, tablets and smartphones to view video content.
ESPN Deportes Debuts #YoDigoPresente to promote the 2015 Pan American Games
ESPN and ESPN Deportes launched #YoDigoPresente (“I am In”), a multimedia marketing campaign to promote the Toronto 2015 Pan American Games. The campaign features the captivating stories of the athletes’ journey to Toronto 2015 and the powerful music of Multi-Grammy and Latin Grammy Award winner, urban alternative band Calle 13 to engage sports fans across the country and throughout the Americas.

























